SEO and SEM dominated publisher efforts to optimize referral traffic for the past decade. Now social is commanding more attention as an effective discovery engine. Learn how to optimize content sharing to increase sales conversions and maintain your CPMs.
Presenter: Paul Lentz, svp of publisher platform, ShareThis @pclentz
6. Takeaways
Social Claim Take
is the epicenter of your Social Quality your social inventory
Media Strategy Index score to market
Start by getting your Prove the quality of Adapt your direct
sharing tools your audience with sales effort toward
the universal social,
measure of social Educate your
value inventory buyers
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7. Other Ways to Leverage ShareThis
Optimize Social Media
1. White Label Content Sharing Tools
2. Improve Site Efficiency
3. Maximize Internal Resources (leave the sharing to us)
4. Take Advantage of Multiple API’s
5. Curate Content by Social Engagement
6. Improved Social = Improved SEO
7. Take Site Insights into your Twittersphere
8. Utilize Content Sharing to Improve Facebook Presence
9. Receive Alerts for trending content
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ShareThis Intro: If you’ve ever shared an article with your friends or colleagues via email, FB or Twitter--chances are--you’ve interacted with ShareThis and it’s sharing solutions. ShareThis powers the social web, touching the lives of nearly 95% of US internet users across more than 2 million publisher sites and 120 social media channels.