David Slayden from BDW's presentation from the Digiday Retail Summit in Chicago - June 10, 2015.

1. THE USES OF STORY

2. TWO POSSIBLY SURPRISING EXAMPLES

3. MARRIAGE

4. MEDICINE

6. THE ART OF LYING

8. T. C. Boyle

9. Q: Have you ever told a lie that gets as big and as potentially
disastrous as the one Lonnie tells in the book?
!
A: "I make my living telling lies. Everything I do is a lie. It's an artistic
lie, a story, an invention.That's how I live.The reason that we make
art and love art is because the real world is out of control, utterly
random and there's absolutely no purpose to human life. So what
we do is we create our own scenario in our own world.When
asked this question about why my characters suffer so much, it's
because I'm the god of my own world and by god they're going
to suffer!That's my pleasure."
––T. C. Boyle

11. TWO STORIES

12. MINE
“Jimmy and the Vanishing Cream”

13. YOURS
“Strangers on a Plane”

14. TWO MORE STORIES

15. MINE
“Mark Twain, My Mother Is Eternally Grateful”

16. YOURS
“How I Came Here and Why I Stayed”

17. 9 REASONS WHY WE NEED STORIES

18. 1. WE DELIGHT IN STORIES.

19. 2. STORIES CREATE COMMUNITY.

20. 3. STORIES HELP US SEETHROUGHTHE
EYES OF OTHER PEOPLE.

21. 4. STORIES HELP US SEETHE
CONSEQUENCES OF OUR ACTIONS.

22. 5. STORIES EDUCATE OUR DESIRES.

23. 6. STORIES HELP US DWELL IN PLACE.

24. 7. STORIES HELP US DWELL INTIME.

25. 8. STORIES HELP US DEAL WITH
SUFFERING LOSS AND DEATH.

26. 9. STORIESTEACH US HOWTO BE
HUMAN.

27. LASTLY, HOWTO MAKE SHAPELY
STORIES

29. STORY VERSUS PLOT

30. CAUSE AND EFFECT

31. HOW AND WHY

32. STORIES ARE INEVITABLE IN RETROSPECT

34. INFORMATION
DATA
TRUTH
INSIGHT

35. "Movies are real life with the boring parts cut out."
––Alfred Hitchcock

36. THE END