1. New Gen - Digital Innovators

2. About Digicliff
2
“Digital Innovators with rich expertise in providing Digital Solutions for your complex problems”
5+ Yrs. of
Expertise
Services +
Solutions +
Strategies +
Platforms
Team Size 40+Google Featured
Agency ++
Over 60+ Happy
Clients

3. Digicliff Expertise
3
Technology
Strategy
Marketing
Centric -
Technology
Creativity &
Strategy
We are not specialized for Technology,
We are not specialized for Creativity &
We are not specialized in Strategy neither
We specialize in:
•Technology for Marketing,
•Marketing Creative &
•Marketing Strategies
Creativity

4. Digicliff Strategy
4
ASCEND with us to reach the DigitalCliff
Analyze
Customer
Requirements
Competitor
Scenario
Market
Opportunities
Current KPI ‘s –
Leads, Sales
Strategize
Client
Acquisition
Brand Reach
Market
Expansion
Optimizing
Digital Spends
Communicate
Primary &
Secondary
Internal &
External
Converting Ad
texts
Converting
Creative
Engage
Positive Brand
Vibration
Sentiment
Analysis
Conversation
Analysis
Likes - Clicks -
Conversations
Network
Search
Networks
Social Networks
Mobile
Networks
Media
Networks
Deliver
Rankings +
Traffic
Leads & Sales
Brand Reach &
Engagement
Online
Reputation

5. Digicliff -
Capabilities
Online
Branding
Search
Engine
Strategy
Promotion
Strategy
Engagement
Strategy
Analytics
Strategy
 Online PR
 Blog Promotion &Guest Blogging
 Online Reputation Management
 Online Brand Reach
Online Branding, Lead Gen & Engagement
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 SEO
 Paid Search Ads
 Display Targeting
 GSP
 Social Media Ads
 Media buying
 Database marketing
 Lead Management
 Lead Engagement
 Customer Relationship
Management
 Cost / Acquisition
 Conversion Rate
 Lead Source Conversion
Analysis
 CPC, CPL & CTR 

6. Digicliff - Premium Clients
6

7. 7
Digicliff Capabilities

8. Branding Process
8
Brand Identity
development
Brand Positioning
Brand Content
distribution
Brand
Management
Brand
Promotions
Brand identities,
• Website
• Blog
• Social pages
• Newsletters
• Brand videos
Brand positioning is
the key factor of
customers to get to
know about brands
through digital
channels.
• SEO – Search
Engine
Optimization
• Online Reputation
Management
Frequent content
distribution about the
brand through digital
media channels is
necessity to engage
the customers and
potential audience for
Brand Recall.
• SMM – Social
Media Marketing
• Article distribution
• Blog content
• Social bookmarking
The final objective of
any online business to
be generate the
business leads.
• SEM – Search
engine marketing
• SMA – Social media
Advertising
• Media Planning &
Buying
To manage/maintain
brand loyalty and
brand reputation, we
need to monitor/listen
customer behavior and
customer sentiments
in the online channels.
• Customer Behavior
Analytics
• Influencer Outreach
Analytics

9. Web Solutions Process
9

10. Digicliff – SEO Process
10
Keyword Research
How do people search?
Competition level
2-4 word phrases
On Page Factors
Page Title
Keywords in Content
Heading Tags
Off-page
Optimization
Internal links
External links
Anchor Text
High Rankings
Better Visibility
Increased Traffic
More Leads/Sales
Search Engine Optimization Process
•Website Analysis & Technical Audit
•On page Optimization
• Off page optimization
•Website Maintenance

11. Digicliff - SEO Approach Plan
11

12. Why SEM?
“Why Pay when some thing is free?”
• Organic Optimization takes longer time
• Ranking competitive keywords important for the business instantly is very
tough through Organic Search
• Effective use of Google Affiliated Network – Over 1 Billion sites to target
with Keywords, Banners & Video Ads
• Remarketing helps to target the repeated users and increase the
conversions
• Target the ads to the most relevant page in the website
• Target the ads to the right audience through SEM
– GEO Targeting
– TIME Targeting
– DEVICE Targeting
– NEGATIVE Keywords
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13. Digicliff SEM Highlights
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• Google Featured Agency
• Google & Bing Certified Professionals.
• Expertise in handling high budget campaigns - handled budgets more
than 50,00,000 / month.
• Managed more than 100+ Campaigns, 1000+ Adgroups & 200,000+
Keywords for a single account
• Experts in Landing Page Optimization & Dynamic Landing Pages
• Achieved success through Dynamic Re-marketing campaigns Success Metrics
• Reducing the CPC
• Increasing the CTR
• Improving the Quality Score
• Reducing the CPL
• Improving the Conversion Rate

14. Social Media Marketing
• Facebook Marketing
• Social Media Engagement
• Sentiment Analysis
• Forums Submissions
• Blogs Creation & Promotion
• Online Reputation Management
• Content Syndication – (Articles,
Videos & Info-graphs)
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15. 15
What in Facebook?
Facebook Plan : Don’t be a brand, but be a
community they love being a part of.
Creating the Presence:
• Understanding the right Updating the profile
• Adding Image and Video Gallery.
• Posting updates on Wall.
• Create Discussions.
• Updating Events.
• Create Application to engage with the users,
which in turn will act as a viral.
Facebook Marketing

16. Facebook Advertising
FACEBOOK Targeting
• Location
• Demographics
(Personalized)
• Likes & Interests
• Groups.
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Why FACEBOOK:
• Globally Facebook Connects with more
than 500 million people.
• Current the third most population, next to
China and India if it is considered as a
country.
• Average Facebook users has 130 friends on
the site.
• 50% of the users login in a given day.
• Average user sends 8 friends request.
• Average user clicks the Like Button on 9
Pieces of Content each Month.

17. Facebook Targeting & Retargeting
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Facebook Custom Audience : The proper and effective use of ‘Facebook Custom audience’ ad targeting option is to increase
lead conversion. There are significant opportunities to achieve gains within this medium by using ‘Pixel id’ on website &
campaign landing pages.
Email Database: Can create custom audience from customers database and
can target their friends
IOS, Android App: by integrating facebook custom audience SDK in iOS,
Android apps and target the audience on Facebook
Website & landing pages: by using ‘Pixel id’ on website & campaign landing
pages we would re-target the visitors for better conversion

18. Online Reputation Management Process
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19. Marketing Creative – Landing Pages
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20. Marketing Creative - Mailers
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21. Marketing Creative - Banners
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22. CRM - Overview
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 Adwords
 Media Campaign
 Brand website
 Offline event
 Facebook
 Referral source
Data Sources Single platform to
manage data
Effective telesales
team to interact
with the leads
Multiple
communication
platform to
engage the leads
Custom Dashboard
Custom dashboard reporting platform

23. Thank You
digicliff.com
facebook.com/digicliff
twitter.com/digicliff