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Digicliff - Pioneers in Digital Marketing

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New Gen - Digital Innovators

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About Digicliff
2
“Digital Innovators with rich expertise in providing Digital Solutions for your complex problems”
5+ Yrs...

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Digicliff Expertise
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Technology
Strategy
Marketing
Centric -
Technology
Creativity &
Strategy
We are not specialized for ...

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Digicliff - Pioneers in Digital Marketing

  1. 1. New Gen - Digital Innovators
  2. 2. About Digicliff 2 “Digital Innovators with rich expertise in providing Digital Solutions for your complex problems” 5+ Yrs. of Expertise Services + Solutions + Strategies + Platforms Team Size 40+Google Featured Agency ++ Over 60+ Happy Clients
  3. 3. Digicliff Expertise 3 Technology Strategy Marketing Centric - Technology Creativity & Strategy We are not specialized for Technology, We are not specialized for Creativity & We are not specialized in Strategy neither We specialize in: •Technology for Marketing, •Marketing Creative & •Marketing Strategies Creativity
  4. 4. Digicliff Strategy 4 ASCEND with us to reach the DigitalCliff Analyze Customer Requirements Competitor Scenario Market Opportunities Current KPI ‘s – Leads, Sales Strategize Client Acquisition Brand Reach Market Expansion Optimizing Digital Spends Communicate Primary & Secondary Internal & External Converting Ad texts Converting Creative Engage Positive Brand Vibration Sentiment Analysis Conversation Analysis Likes - Clicks - Conversations Network Search Networks Social Networks Mobile Networks Media Networks Deliver Rankings + Traffic Leads & Sales Brand Reach & Engagement Online Reputation
  5. 5. Digicliff - Capabilities Online Branding Search Engine Strategy Promotion Strategy Engagement Strategy Analytics Strategy  Online PR  Blog Promotion &Guest Blogging  Online Reputation Management  Online Brand Reach Online Branding, Lead Gen & Engagement 5  SEO  Paid Search Ads  Display Targeting  GSP  Social Media Ads  Media buying  Database marketing  Lead Management  Lead Engagement  Customer Relationship Management  Cost / Acquisition  Conversion Rate  Lead Source Conversion Analysis  CPC, CPL & CTR 
  6. 6. Digicliff - Premium Clients 6
  7. 7. 7 Digicliff Capabilities
  8. 8. Branding Process 8 Brand Identity development Brand Positioning Brand Content distribution Brand Management Brand Promotions Brand identities, • Website • Blog • Social pages • Newsletters • Brand videos Brand positioning is the key factor of customers to get to know about brands through digital channels. • SEO – Search Engine Optimization • Online Reputation Management Frequent content distribution about the brand through digital media channels is necessity to engage the customers and potential audience for Brand Recall. • SMM – Social Media Marketing • Article distribution • Blog content • Social bookmarking The final objective of any online business to be generate the business leads. • SEM – Search engine marketing • SMA – Social media Advertising • Media Planning & Buying To manage/maintain brand loyalty and brand reputation, we need to monitor/listen customer behavior and customer sentiments in the online channels. • Customer Behavior Analytics • Influencer Outreach Analytics
  9. 9. Web Solutions Process 9
  10. 10. Digicliff – SEO Process 10 Keyword Research How do people search? Competition level 2-4 word phrases On Page Factors Page Title Keywords in Content Heading Tags Off-page Optimization Internal links External links Anchor Text High Rankings Better Visibility Increased Traffic More Leads/Sales Search Engine Optimization Process •Website Analysis & Technical Audit •On page Optimization • Off page optimization •Website Maintenance
  11. 11. Digicliff - SEO Approach Plan 11
  12. 12. Why SEM? “Why Pay when some thing is free?” • Organic Optimization takes longer time • Ranking competitive keywords important for the business instantly is very tough through Organic Search • Effective use of Google Affiliated Network – Over 1 Billion sites to target with Keywords, Banners & Video Ads • Remarketing helps to target the repeated users and increase the conversions • Target the ads to the most relevant page in the website • Target the ads to the right audience through SEM – GEO Targeting – TIME Targeting – DEVICE Targeting – NEGATIVE Keywords 12
  13. 13. Digicliff SEM Highlights 13 • Google Featured Agency • Google & Bing Certified Professionals. • Expertise in handling high budget campaigns - handled budgets more than 50,00,000 / month. • Managed more than 100+ Campaigns, 1000+ Adgroups & 200,000+ Keywords for a single account • Experts in Landing Page Optimization & Dynamic Landing Pages • Achieved success through Dynamic Re-marketing campaigns Success Metrics • Reducing the CPC • Increasing the CTR • Improving the Quality Score • Reducing the CPL • Improving the Conversion Rate
  14. 14. Social Media Marketing • Facebook Marketing • Social Media Engagement • Sentiment Analysis • Forums Submissions • Blogs Creation & Promotion • Online Reputation Management • Content Syndication – (Articles, Videos & Info-graphs) 14
  15. 15. 15 What in Facebook? Facebook Plan : Don’t be a brand, but be a community they love being a part of. Creating the Presence: • Understanding the right Updating the profile • Adding Image and Video Gallery. • Posting updates on Wall. • Create Discussions. • Updating Events. • Create Application to engage with the users, which in turn will act as a viral. Facebook Marketing
  16. 16. Facebook Advertising FACEBOOK Targeting • Location • Demographics (Personalized) • Likes & Interests • Groups. 16 Why FACEBOOK: • Globally Facebook Connects with more than 500 million people. • Current the third most population, next to China and India if it is considered as a country. • Average Facebook users has 130 friends on the site. • 50% of the users login in a given day. • Average user sends 8 friends request. • Average user clicks the Like Button on 9 Pieces of Content each Month.
  17. 17. Facebook Targeting & Retargeting 17 Facebook Custom Audience : The proper and effective use of ‘Facebook Custom audience’ ad targeting option is to increase lead conversion. There are significant opportunities to achieve gains within this medium by using ‘Pixel id’ on website & campaign landing pages. Email Database: Can create custom audience from customers database and can target their friends IOS, Android App: by integrating facebook custom audience SDK in iOS, Android apps and target the audience on Facebook Website & landing pages: by using ‘Pixel id’ on website & campaign landing pages we would re-target the visitors for better conversion
  18. 18. Online Reputation Management Process 18
  19. 19. Marketing Creative – Landing Pages 19
  20. 20. Marketing Creative - Mailers 20
  21. 21. Marketing Creative - Banners 21
  22. 22. CRM - Overview 22  Adwords  Media Campaign  Brand website  Offline event  Facebook  Referral source Data Sources Single platform to manage data Effective telesales team to interact with the leads Multiple communication platform to engage the leads Custom Dashboard Custom dashboard reporting platform
  23. 23. Thank You digicliff.com facebook.com/digicliff twitter.com/digicliff

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