1. Pinterest is driving significant referral traffic that is comparable to major social networks like Twitter and YouTube. Its growth has been exponential with visits increasing 40 times in 6 months.
2. While currently dominated by lifestyle content, Pinterest's audience is expanding rapidly and business/B2B interests will grow as more users join. Writing it off as just for non-business audiences is short-sighted.
3. Pinterest allows companies to attract audiences to their content and messages through visually engaging images and infographics, even if the underlying content is text or product-focused. A picture can draw people
Pinterest Marketing Kit Provides Insights and Tips
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Marketing Kit
Pinterest
2. Contents
Introduction 1
Social Media for Beautiful Things: Pinterest Soars 2
What’s Driving Pinterest’s Amazing Growth 3
Should Marketers Be Pinterested? [Infographic] 6
Three Excuses B2B Marketers Should Stop Making for
Why They Aren’t on Pinterest 7
What Pinterest Teaches Us About Innovation 9
4 Reasons Marketers Should Pay Attention to Pinterest 11
Additional Resources 12