Graphic design develops symbols and pictograms for visual communication. Artists create signs and logos to convey information through simple geometric shapes and universal codes. This lesson teaches students to design appropriate pictograms that correctly represent their intended messages using pencil sketches and colored pens. Students are evaluated on how well they design pictograms, represent their meanings in context, and produce a finished project.

1. SIGN
SYMBOL
LOGO

2. 1.2 Pictograms and visual communication
Objectives
• To recognise diffe
• To use pictogram
people.
Materials need
• Graphite pencils
• Coloured pencils
Presentation
• This task has a me
• It is important for
pencil sketches f
pens for their fina
Evaluation cri
Assess the complet
student has:
1. Designed approp
2. Correctly represe
context of their sc
3. Turned in a finish
(See Teacher’s Bo
Moments in art...
• Graphic design develops symbols for visual communication.
Artists such as Otl Aicher, known as the father of the geometric

3. signs

4. signs
• An image conveying information, an
instruction, or a warning.

5. signs
• Signs demand an action from the
receiver. They are very schematic.
They use universal codes and simple
geometric shapes to frame them.

9. 1.2 Pictograms and visual communication
Objectives
• To recognise diffe
• To use pictogram
people.
Materials need
GUÍA DIDÁCTICA EPV 1º.
11/7/05
11:23
Página 68
3.7 Danger! Watch out for...
Objectives
• To apply colour to images.
• To use colour families in an image to transmit appropriate
messages.
• To experiment making different types of colour mixtures with
felt pens.
• To appreciate the colour qualities of the environment, objects,
images and traffic signs.
Materials needed
• Ruler and compass
• Graphite pencils
• Coloured pencils
Presentation
• This task has a me
• It is important for
pencil sketches f
pens for their fina
• Graphite HB pencil, felt pens
Presentation
• This activity has a low level of difficulty.
•
• The aim is to show the communicative possibilities of an image
within the area of Safety Education. The activity is simple in itself,
but the colour red must be obtained by mixing yellow and
magenta, either by overlapping them or through juxtaposition.
• The level of this activity can be adapted to meet the needs of
the class:
•• Ask students to do a free drawing of a scene occurring near
the traffic sign they designed. Remind them about the
techniques and types of shapes studied in Unit 1 (open, enclosed,
regular, irregular).
•••
The students design a poster with irregular shapes with
the aim of encouraging young people to respect traffic signs.
Tell them to imagine it is a project sponsored by the Traffic
Department.
Evaluation criteria
Assess the complet
student has:
1. Designed approp
2. Correctly represe
context of their sc
3. Turned in a finish
Assess the activity using the following criteria:
1. The message is clear and simple.
(See Teacher’s Bo
2. The colours are well mixed and precise.
3. The colours are appropriate for the message.
4. The techniques have been adequately applied.
Evaluation cri
••
5. The finished project is accurate, neat and tidy.
(See Teacher’s Book, Introduction, page 6, Evaluation criteria.)
68
Moments in art...
• Graphic design develops symbols for visual communication.
Artists such as Otl Aicher, known as the father of the geometric

11. signs