Essay Research

Experimental Research Designs Essay
Experimental Research Designs
"A correlational study determines whether or not two variables are correlated. This means to study
whether there is an increase or decrease in one variable corresponds to an increase or decrease in
the other variable" (Cherry, 2012). In most correlation studies there is a relationship between both
variables that had a change, while in others there wasn't necessarily causation between the two
(Cherry, 2012).
An experimental design is one in which the researcher manipulates the independent variable to
observe its effect the dependent variable. When conducting an experiment the researcher will use
random assignment of the participants into a control group and the other the group that is being
experimented on....show more content...
The review is an examination of the literature that was gathered, pointing toward the answer of the
research question. Literature reviewed typically includes journals, books, government databases and
other sources. Sometimes it includes newspapers, magazines, films, and audio or video research
(Literature Review, 2011). This is going over the literature that has been gathered and picking what
is relevant to the hypothesis in the first place.
Design the research methodology. o Research methodology is where you describe how you are
gonna gather information and this can be survey interview or literature review. And then you
explain each method what are they, what you will do to them. A survey is really good for research
using statistics and literature review is great for all kinds of research.
Determine the results. o The data from an experiment has been gathered, the researchers then
compare the results to the control group and determine if the experiment was effective (Cherry,
2012). A good example of this is when a pharmaceutical company does research on certain types of
new medicine. They used a control group that uses a placebo and the other group takes the medicine
that is being researched. They then compare the results and this experiment can be taken several
ways.
Reach conclusions. o Once all the data is collected and the study is designed, the information is
examined and conclusions
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A Research Study On An Academic Research Essay
1.0 Introduction
An academic research involves a comprehensive investigation of theories, principles and decisions
criteria among other study materials with an aim of identifying facts and drawing conclusions.
Ultimately, there are lots of benefits associated with research in learning as well as in solving real
life problems. For instance, it allows for knowledge building through evaluation of existing theories
(Webb, 2007). In this case, the researcher is exposed to research work conducted earlier and the
methodologies that were applied in various cases. As such, research improves knowledge of the
participants. Additionally, research is important in sieving the lies and identifying the facts in a
certain frontier of knowledge. Consequently, this is important in improving theories and making
them more applicable to routine and strategic tasks at both personal and organisational levels.
Furthermore, research is a lifetime opportunity to young scholars that are interested in pursuing
research work as full time careers. In particular, it provides knowledge and background principles
that will be used in future analysis. It is important to note that there are research objectives; as such,
it ensures that certain goals are met at the end of the activity.
Therefore, this paper will entail research on the Perfect Competition Theory to determine its validity
and reliability in market analysis. Firstly, the paper will outline the objectives of the research and
provide methodologies

Essay on Market Research
Market Research
Market research, one of the key factors to a businesses success in its industry. The primary function
of market research is to identify the customers needs and views, also allows a business to access
thorough information of the industry it's planning to work within, it also allows the company once
its analysed the information to adjust how its run to cope with demand and other aspects which
could affect the outcome of their profits at the end. Market research can be carried out through
primary research, secondary research or both. It is also the promotion of the product/service, which
a company is selling; promotion is vital to a company's success due to the fact that, if the...show more
content...
Other methods of carrying out primary research include "test marketing" a new or service in a
particular area of the country, using a test panel or setting up a consumer panel. For the survey to
be valid the sample surveyed must be large enough to give significant results and it must be focused
on a key audience/customer. It all depends on the product or service being surveyed.
Secondary Research
Secondary or desk research is the use of existing, already collected data. This could be anything
from Department of Trade and Industry reports to a company's sale statistics. Also company reports,
government statistics, and surveys published by research organisations can be used as secondary
sources of information. Desk research is quicker and cheaper than field/secondary research, but
findings are not necessarily accurate or always relevant to your product.
In the results from the research of what a business has collected is vital to the businesses survival
and the difference between whether it makes a loss or profit. The results are usually used in product
development or the business aims to work around what they have found out and adapt to customers
needs and the industry.
Promotion
Promotion is also a key area of marketing. Promotion is the process of how a business raises
awareness of its product, many different techniques

Essay on Social Research
5.In the sciences, there are two major approaches to research: quantitative and qualitative. At the
very simplest level, qualitative approaches deal with the subjective qualities of an entity while
quantitative approaches investigate their focus through objective quantities. They both offer tools to
collect and analyse very specific types of data. These methods serve very different, yet vital, means.
These two groups of methods differ in many ways but the greatest amount of difference can be
explained by the specific paradigms that the methods subscribe to. Although the paradigms tend to
divide scientists, I argue that this should not be the case. Contrary to what I have learned throughout
my academic career, I believe that qualitative...show more content...
53). Quantitative research relies on numbers or definite states. In this regard, quantitative research is
very neat and clean. When the numbers get messy, they can be rounded up. Thesocial sciences use
the quantitative approach to make broad (yet valid) statements about all or parts of society.
Quantitative social researchers use tools like surveys and census data to test theories. It is a useful
approach for when a study or client needs precise data that can be generalized.
In qualitative research, there is a search for nuance and depth. Qualitative social research involves a
subjective approach that looks at symbols and the meanings they represent to those in society. It
relies on methods such as focus groups, interviews, and participant observation to gather this data.
Qualitative methods are guided by the interpretive and critical paradigms (Bailey, 2007, pp. 54–56).
These approaches believe that there is no objective social reality. They are based on the fact that
there are multiple social realities that are shaped and formed based on one's experience. Therefore,
a researcher's beliefs, values and general character are going to influence their research no matter
what steps are taken to try to hide it. The topics the researcher studies and how they choose to study
is influenced by their values. Despite the accusations that this approach allows too much room for
morality–based influence, recognizing and directly addressing of one's own

Research Synthesis Essay
After completely reading the Study, Environmentalism among College Students: A Sociological
Investigation, I found that Lang and Podeschi effectively "set the stage" and provided relevant
background information on the topic and relevance of their research. I thought their introduction was
well constructed, giving the reader an idea of the focal point of the research and the researcher's
intentions. In their introduction, Lang and Podeschi stated the recent trends in Americans awareness
about environmental issues and the varying attitudes and behaviors based on a number of social and
cultural variables. Which provided the relevance of their study. Both Lang and Podeschi provided
adequate literature reviews when they discussed precious...show more content...
207). They had also stated which hypothesis they tested in accordance to the previous research.
Following their hypothesis, Lang and Podeschi provided all five of their hypothesis and the areas to
which the hypothesis were tested. I do believe that Lang and Podeschi constructed practical research
question and hypothesis according to their methodology. The use of both open–ended and
closed–ended question given to the survey participants in the form of a questionnaire was an
effective and practical approach to testing/answering their hypothesis and research question. The
questionnaire provided a series of questions that provided the researchers with adequate information
and data for their study. The results of the study supported four of their five hypothesis. Such as,
Lang and Podeschi's study lead them to the conclusion female students to have stronger adherents to
the NEP than males; hypothesis number three. However, their study found that class position did not
seem to have an impact on

Research Resources Essay
Research Resources
Citations
Citefast is an easy to use web tool for creating citations
Citeligther easily search for facts and info to back your arguments and it automatically cites your
sources using different citation styles: MLA, APA, and Chicago)
Citeulike free tool for managing and discovering scholarly references
EasyBib Create accurate MLA, APA, and Chicago style citations in no time
Endnote helps with searching, organizing and sharing your research
Internet Citation Organizer
Mendeley reference manager and academic social network that can help you organize your research,
collaborate with others online and discover the latest research
RefMe web tool and mobile app that you can use to automate citations, reference lists, and...show
more content...
It is through the efforts of these students and volunteers that the ipl2 continues to thrive to this day.
iSEEK Education is a targeted search engine for students, teachers, administrators, and caregivers
Library of Congress: the largest library in the world, with millions of books, recordings,
photographs, newspapers, maps and manuscripts in its collections. The Library is the main research
arm of the U.S. Congress and the home of the U.S. Copyright Office.
Microsoft Academic Search: Semantic search provides you with highly relevant search results from
continually refreshed and extensive academic content from over 120 million publications.
National Agricultural Library: one of four national libraries of the United States and houses one of
the world's largest collections devoted to agriculture and its related sciences.
National Archives: the online public portal to our records and information about US.. records. The
catalog currently provides access to over 2 million electronic records currently in the Electronic
Records Archives (ERA), which are not available elsewhere online.
RefSeek: a web search engine for students and researchers that aims to make academic information

easily accessible to everyone.
State Legislative Websites Directory: contains information gleaned from the home pages and

Research Methods Essay
Quantitative and Qualitative are said to be systematic in different design. Both design have to follow
a process system that involved defining a principle of research.
General speaking, quantitative research is thought to be objective, however qualitative research
often involves a subjective element. There are differences designs in qualitative research in
comparison to quantitative research. Qualitative research involves words, pictures, or objects;
Quantitative involves data in the form of numbers and statistics.
However, the researcher uses in–depth interviews in qualitative research to find out how the subjects
view their world. In quantitative research the researcher uses precise measurement to predict
hypotheses. Whereas,...show more content...
Qualitative research is conducted in a natural setting and attempts to understand a human problem
by developing a holistic narrative and reporting detailed views of informants about the culture of a
problem. It forms a report with pictures and words. One of the most important distinctions that sets
qualitative research apart from more traditional types of research is that qualitative research is
holistic in that researchers study phenomena in their entirety rather than narrowing the focus to
specific defined variables" (p. 93). Similarly, Cresswell (1984) indicated that qualitative research
"is defined as an inquiry process of understanding a social or human problem, based on building a
holistic picture, formed with words, reporting detailed views of informants, and conducted in a
natural setting" (p. 2). Cresswell's definition clearly delineates the major characteristics of qualitative
research. Pg. 50 (Smith & Davis, 2010). Pg. 51 (Smith & Davis, 2010). "How do researchers
evaluate trustworthiness?" Guba and Lincoln (1994) proposed that trustworthiness could be judged
by the following criteria: conformability, dependability, credibility, and transferability.
For Example, Qualitative researchers use conformability, dependability, credibility, and
transferability to evaluate the trustworthiness of a qualitative research report. In order to prevent
researcher bias they can have other researchers point out

Essay about Research Report
Research Report
In the past, disabled students–students with physical and emotional/behavioral problems–were often
segregated from the "normal classroom environments." The segregation of students, either through
special schools or home–based tutoring, was justified for various reasons. Separate schools provided
specialized services, tailored to meet the educational needs of children with a specific type of
handicap. Moreover, this freed the regular public schools of having to provide services and
infrastructure needs of the disabled student population (Circle of Inclusion Project, 2003).
More recently, there has been a movement towards full inclusion––integrating students with
disabilities into regular classes. In 1975, a law...show more content...
Some critics argue that placing a special needs education student in a regular classroom is likely to
consume too much of an already overworked teacher's attention.
Furthermore, some parents worry that the standards of the curriculum will lower due to inclusion of
these students, and that the general students cannot focus as well due to distractions.
Critics also note that there are significant administrative issues that must be addressed. Courses must
be taught differently, and schools must be staffed and managed differently. In some cases, schools
may have to invest in significant capital improvements to accommodate students with special needs.
The National Education Association (NEA) recommends that inclusive class size be no higher than
28, and that disabled students should make up no more than 25 percent of the class (Hines, R. 2001).
Even though teachers agree with the principle of inclusion, they may not feel prepared to work in
inclusive settings. With full inclusion, there may be a shift in classroom control and less individual
space for the teacher––having to share the learning environment, which is not what the "traditionally
trained teacher" is accustomed to (Woolfolk, A. 2001). There is likely more time required for
collaborative

This case study will deal with the questions about Marlow Magazines.
1. a) Identify the difference between field research and desk research. Use examples from the text. (4)
Field research, also called the primary research, is the process carried out by an organisation for
their own purpose, finding out information first–hand. Field research can aim questions directly at
your research objectives and can sometimes be expensive. For example, in this case, the market
research which was done by a specialist market research company is field research, because the
information was gathered by on–street interviews using a questionnaire, which is a typical measure
of field research.
However, desk research, also called the secondary research, is the process of gathering data which
already exists. In other words, another organisation has already done the research. Desk research
usually based on actual sales figures, and the data often can be obtained without cost. For example,
in this case, the market research which was done by Joanne herself is desk research, because the
information already exists. b) Explain why Marlow Magazines has chosen to use both field and
desk research. (4)
MM's aim was to launch a new product for teenagers. Considering that the time was limited, and
doing desk research could help them have a good view of the market through researching on large
samples, so Joanne decided to do desk research at first. However, the information was not tailored to
their need,

Essay On Research Onion
Research onion is commonly used by researchers for developing a strong outline for completing the
research. An outline for developing the research methodology is important because it highlights all
important methods and tools used for collecting and analysing the research study. Research
methodology is an important chapter in research study explaining research approach, research
philosophy, research method, tools used for collecting the data and tools used for analysing the
data. Research onion helps in explaining all these elements by indicating four basic layers in the
onion. First layer in the research onion as explained by Saunders, et al. (2012) explains the basic
types of research philosophies. Three basic types of research philosophies include: positivisim,
interpretivism and realism. In the research onion, the next layer explains the basic types of
approach; inductive and deductive approach. When the researcher has selected research philosophy
and research approach the next step is to select the method for conducting the research study.
According to research onion two basic types of methods are present for conducting the research
including quantitative and qualitative methods for conducting the research. Other layers of the...show
more content...
The role and duty of the researcher while conducting and developing the research philosophy is to
collect the data using the basic methods of objectivism. Observations shaped and developed by the
researcher by using the positivism philosophy of research can be quantified and shaped using
different tools (Green, et al. 2013). In present research study the researcher has selected the
philosophy of positivism for developing the methods of research. With the help of positivism
philosophy the researcher can interpret the topic "impact of leadership styles on outcomes of the

Importance And Purpose Of Research Essay
Importance and purpose of research
Research is important to understand, increase knowledge, and get information for social life.
Social research is conducted to extend knowledge about some aspects of society like humanities,
business or any social science [asi]. Research is used to form or develop new theories in order to
understand the process behind particular event or behavior, or review the correctness of existing
theories. In addition, research is also conducted to inform decisions or action to solve everyday
issues such as evaluating the effectiveness of policy. [abr] and [brm] of the business research
emphasis on the importance of research as getting problem–solving information. Research is the
process of studying and analyzing the aspects of the issue as to explore the solution to the business.
The summaries of the core objectives of research are testing existing knowledge, developing new
system or generating new knowledge, seeking solution for issues, and analyzing new problems or
investigating existing problems [br].
Quantitative and Qualitative Paradigm
[br] a research paradigm is a philosophical perspective that guides how scientific research should be
conducted. Philosophy is 'a set or system of beliefs [stemming from] the study of the fundamental
nature of knowledge, reality, and existence' (Waite and Hawker, 2009, p.685).
[w1] The most influential or the dominant ones of philosophical framework are positivism and
interpretivism. During the twentieth

The Purpose Of Research Design Essay
Research Design
Wanda Joy Connally
Ohio Christian University
November 21, 2016
The purpose of research design is to make certain that the information acquired allows one to
consolidate the various elements of a study in a logical and comprehensive manner to effectively
address a research problem. There are three types of research design: qualitative, quantitative, and
mixed methods research. Each of these methods possesses a different value, but despite the purpose
of the research, the method is similar.
The least understood type of company research is qualitative research. This type of research is used
to aid in understanding or exploring an identified issue and/or concern with customers and/or users.
Its value is to help companies understand the habits and emotions of customers and/or users in
relationship to the company's products. This, in turn, will help a company identify how or what
determines the customer's decision. These type of studies are based on one–on–one customer
interviews. An example of qualitative research would be a department store that has more women
shoppers than men. To find out why this is occurring the department store would interview a sample
of potential men shoppers to determine why they are not patronizing their department store. Some of
the reasons could be the store is not stocking enough products suitable for men, the store displays the
image of a women's store, and/or the store has all female employees which can be uncomfortable

Research Paper On Standardized Testing
Standardized Testing Standardized testing is a collectively accepted aspect of education today, it is
used to evaluate if students of all ages are being shaped and educated up to the common standard set
by the government. Standardized testing can be seen in almost all educational settings from
kindergarten classes to exit exams for nurse practioners. Standardized testing came into play when
former President George Bush ran his campaign on being the education president and enacted the No
Child Left behind Act. Under this act all educational districts are subject to standards and core values
they must meet to receive accreditation and funding from the government. Just the other day many
students at Moorcroft high school student had to take a...show more content...
Many aspects of students' lives dwell on how they do on tests, such as the ACT, SAT, or even
their basic grades to be accepted in to college. The tests need to be designed to accurately gather
information on the knowledge of the student, the ACT only asks you a hand full of questions on
basic subject yet take math for instance there are thousands of areas in math to understand and
master. Not only are there more than very specific questions asked the tests do not take in to
account the different ways people solve problems such as having to write out question. Some
students such as myself cannot do mental math and it takes us longer to understand the question we
are being asked to evaluate, yet the ACT is a timed test. This creates a bias in the system that
students don't know math were the real problem could either be test anxiety or a lack of time given
to properly complete the test. Testing is deeply rooted in students' lives, making it an ever more
pressing matter to fix the issues that concern us

Methodology of Research Essay examples
Methodology of Research
The method that I will be using to research my area of sociology will be a
structured questionnaire, it will be structured so that the candidates stick to the
questions that they are asked and do not write about irrelevant matters. I will first of
all produce a pilot questionnaire and send it round to a test group of people, and
hopefully see whether or not I am able to obtain the relevant information that I need
for my research with the questions that I have asked my targeted group of people. If
the questionnaire provides me with my needed information, I will the produce more
and send them out to a larger sample of people and obtain my...show more content...
Also using a questionnaire is a quick way to
obtain information and can cover a wide area of matters with just a few questions,
whereas if I had used an interview as my method it would of taken a much longer
amount of time and I might of not been able to get the answers that I needed out of
my candidates. Another bonus of using a questionnaire, would be that once I have
received all of the information I will be able to put my findings into the relevant
tables, and then I will be able to compare my findings to the secondary data that I
have gathered with and will be able to do this with ease.
Because I am establishing the role of women within working class households and the
effect that their roles have had on their families way of life. I need to be able to define
what I class as a working class household; which in my view is a family with either a
mum or a dad or both that goes out to work and then comes home to look after that

home and the family. Therefore I have asked questions to determine who in the
household goes out to work and the sort of jobs that they do around the home. By
asking these questions I feel that I will be able to differentiate between upper, lower
and middle class households and therefore gather the information that I

Essay on Research methods exam
Chapter 1: Introduction to research
1. Business research can be described as a systematic and organized effort to investigate a specific
problem, encountered in the work setting that needs a solution.
*a. T
b.F
2. Research done with the intention of applying the results of the findings to solve specific problems
currently being experienced in an organization is called basic research.
a.T
*b. F
3. Research done chiefly to make a contribution to existing knowledge is called basic, fundamental,
or pure research.
*a.T
b.F
4. Applied research is not scientific in nature.
a. T
*b. F
5. Fundamental research has little practical relevance.
a. T
*b. F 6. Managers with knowledge of research have an...show more content...
a.T
*b. F
12. A disadvantage of engaging in an internal team to do the research project is that, in view of their
long tenure as internal consultants, the internal team may quite possibly fall into a stereotyped way
of looking at the organization and its problems.
*a.T
b. F
13. A disadvantage of engaging in an internal team to do the research project is that certain
organizational biases of the internal research team might in some instances make the п¬Ѓndings less
objective and consequently less scientific.
*a.T
b. F
14. An advantage of engaging in an external team to do the research project is that the external team

can draw on a wealth of experience from having worked with different types of organizations that
have had the same or similar types of problems.
*a.T
b. F
15. Ethics in business research refers to a code of conduct or expected societal norm of behavior
while conducting research.
*a.T
b. F
16. Ethical conduct applies to the researchers who undertake the research, but not to the respondents
who provide them with the necessary data.
a.T
*b.F
17. The main distinction between applied and basic business research is that the former is
specifically aimed at solving a currently experienced problem, whereas the latter has the broader
objective of generating knowledge and understanding of phenomena and problems that occur in

Essay on Research Methodology
3. Methodology: 3.1 Introduction: The study for this thesis will be exploratory research using
secondary data collected by the communication agency, MESH Planning. The agency developed an
innovative approach called 'real–time experience tracking', which involves three stages of data
collection. And both qualitative and quantitative data will be collected and used in this context in
order to get an insight of critical incidents. This section will start with a comparison of three
possible methodologies for data collection: ethnography, survey (or interview) and real time
experience tracking. And then sampling and data collection methods will be examined followed by
a description of data analysis. 3.2 Research approach selection:...show more content...
They are much cheaper than ethnography with a greater effectiveness, however, all of these
interviews or surveys were based on the retrospective data, respondents answered the questions by
their memory and the issue may happened for a long time. There could be a great influence on the
quality of data since the ability of respondent to recall information differed from one to another and
some incorrect information often occurred (Baker, 2003). The third approach considered in this
study is the real–time experience tracking developed by MESH planning. This is an approach to
record 360–degree touchpoints of brand by respondents in real time. There are three stages of data
collection. The first stage uses the pre–online questionnaire to collect information about brand health
and relationship quality. The third stage uses the same questions to ask respondents' perception
after brand encounters in order to identify any change. While the second stage for data collection
is the most crucial process in the approach. Respondents are asked to send SMS message to report
any brand encounter via mobile phones. And the online diary also helped to expand these
experiences (Willis et al 2010). Meanwhile, for identifying the CIs, weekly questionnaire will be
sent to respondents about the CIs happened in the past week. The approach offers a holistic view to
track customer experience as well as identifying critical incidences. The real–time tracking approach
enabled to identify a

What I Have Learned About Research
What I have learned about research is that it is a process, a scientific process that psychologist
and scientist develop that includes many different approaches and that is carefully peer reviewed
and evaluated. There is what is called the Scientific Approach where scientist have an idea or
theory and based on their observation will either support the theory or the theory can be falsified
by their peers. Data also goes through a review period before it is published in a scientific journal
by scientist who have the knowledge and expertise to evaluate it.
I also learned the difference between basic and applied research where basic research focuses mostly
on things such as emotion, cognition, social behavior, personality development, learning, and
neuropsychology. Basic research will be more helpful for answering fundamental questions about the
nature of behavior. Applied research however, addresses more of a specific problem with a possible
solution. Program evaluation covers a large area of applied research. Program evaluation assesses the
social reforms and innovations that occur in government, education, the criminal justice system,
industry, health care, and mental health institutions. When discussing behavioral research it is
imperative to note the precedents that it has in many fields and the significance of the applications
to public policy.
A variable is referred to as any event, situation, behavior, or individual characteristic that changes or
varies. Any variable

Essay on Types Of Research
Research is done everyday. Research is used in the many different situations managers encounter
everyday. Research is part of the problem–solving manager do to make decisions. Research is
defined as "the process of finding solutions to problem after thorough study and analysis of the
situational factor" (Sekaran, p3, 2003). Managers use research for daily operational problem as well
as bigger problems that can require hired research consultants. Managers who use research are able
to communicate with the hired consultants because they understand the process of inquiry,
investigation, examination, and explanation. Managers are also, capable of understanding the
difference in good and bad studies, and can apply the research done to...show more content...
Applied research is "aimed at solving a currently experienced problem" (Sekaran, p10, 2003). This
research can be as simple as finding solutions to daily operational problems.
One problem managers consistently want research on is the relationship between customer
satisfaction and loyalty. The research found on the relationship of customer satisfaction and loyalty
spans over the past decade. Many researchers argue that there is no relationship between customer
satisfaction and loyalty while others find direct correlations between the two and a business's
profitability. In Roger Hadowell's study, he defines loyalty as both behavioral and attitude while
conducting his research on a banking organization. He states that behaviors including continuance,
increased relationship, and recommendations are all behaviors of loyalty to an organization
(Hadowell, 1996). His research illustrates the "relationship of profitability to customer related
outcomes that managers can influence directly" (Hadowell, 1996). His findings support the
hypothesis that customer satisfaction influences customer loyalty increasing profitability. Hadowell
addresses two difficulties that he encountered during his research. First, work with the organization
in order to develop the ideal measurement system used for the research. Secondly, focus on data
collected over a period of time with strong organizations (Hadowell, 1996).
In the White Page Series, researcher Burke

Essay on Research Methods
(Zikmund, 2003) states that exploratory research should be used to clarify ambiguous problems.
Management may have discovered general problems but research is needed to gain better
understanding of the dimensions of the problems.
This study aims at exploring and delving into the underlying factors of why organisations struggle
to attract and retain talent using the employer brand. The challenges of talent management are well
known and are applicable to all players, there is a possibility that other drivers are at play and
therefore warrant the need to explore.
(Leedy & Ormond, 2005) asserts that qualitative research answers the questions we cannot skim
across the surface. They focus on phenomena that occur in natural settings – the...show more
content...
The ultimate goal is to learn about a large population by surveying a sample of that population.
In order to gain additional insights into the conceptual framework and to further clarify the concepts
and effects anticipated in literature, a preliminary research in the form of semi–structured, in–depth
interviews will be undertaken. A semi structured interview allows the researcher to follow standard
questions with one or more individually tailored questions to get clarification or probe a person's
reasoning. Respondents will be current employees of a SA financial institution. The semi structured
in–depth interviews will be undertaken to provide detailed insights into the nature of each concept,
and to assist in the development of a relevant framework.
3 focus groups interviews comprising of 8 – 10 people will be conducted with current employees.
The semi structured in–depth interview will be conducted on site (at the bank), using open ended
questions and data and responses will be captured using a recording device. The respondents will be
recruited through a referral based convenience sample utilising a snowballing technique. Current
employees are chosen because they were once engaged with the recruitment process and are still
engaged with the retention process, allowing them to provide informed comments on the topic at
hand. In

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