1.
© 2017 IBM Corporation
IBM Market Development & Insights
Technology Trends To Watch In 2017
A new cloud-based cognitive platform emerges
Cognitive Systems Institute Presentation Deck
Bill Chamberlin, Distinguished MI Professional / HorizonWatch Community Leader
January 26, 2017

2.
© 2017 IBM Corporation
IBM Market Development & Insights
Today’s Speakers
2 24Jan2017 MD&I HorizonWatch: Technology Trends To Watch In 2017 (IBM Internal Version)
Bill Chamberlin
Bill Chamberlin is an IBM Distinguished Market Intelligence
Professional. Bill works on IBM Corporate Market
Development and Insights team where IBM’s internal
HorizonWatch trends research program. Bill also serves on
the IBM Academy of Technology Leadership Team.
Twitter à @HorizonWatching
LinkedIn à http://www.linkedin.com/in/whchamb

3.
© 2017 IBM Corporation
IBM Market Development & Insights
About IBM’s HorizonWatch Trends Research Program
§ Active since January 2001
§ Our focus is on learning about and sharing our knowledge on emerging trends,
business issues, and technologies so we can:
– Develop better IBM strategies for the future
– Help our clients develop better strategies for the future
3 24Jan2017 MD&I HorizonWatch: Technology Trends To Watch In 2017 (IBM Internal Version)

4.
© 2017 IBM Corporation
IBM Market Development & Insights
“Segment” Description
2017 Tech Platform Trends
These topics are the current core technology growth categories. These are the topics that
make up the '3rd IT Platform' and are all topics that our clients are all focused on.
Emerging Tech Trends
These emerging (typically 2017-2025) tech trend topics are growing in importance. These
trends have the potential to be disruptive to current business processes, business models and
entire industries.
Longer Range Tech
Trends
These trends are longer-range (2025- 2050). They are all interesting and have the potential to
disrupt our industry and our client’s businesses. Have ideas on those types of trends?
Vertical Industry Topics
As the 'Third Platform' matures, vertical solutions are becoming much more important. Let us
know if you see a significant emerging vertical industry solution area trend.
Business Trends
Business trends are important to watch as they can enable and accelerate the adoption of
technology trends. Let us know if you see a significant emerging trend in business.
Consumer Trends
Consumer trends can also enable and accelerate the adoption of technology trends within the
enterprise. . Let us know if you see a significant emerging consumer trend.
There are over 120 topics on the current IBM HorizonWatch Trends
Radar List
4 24Jan2017 MD&I HorizonWatch: Technology Trends To Watch In 2017 (IBM Internal Version)
"We combine crowdsourcing and secondary research scanning and analysis to identify what is trending"

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© 2017 IBM Corporation
IBM Market Development & Insights
1. Provide context on what we see trending/what trends to be aware of
2. Share our research agenda and focus for 2017
– Current Platform - Trends to watch
– Emerging Trends - 23 to watch
Objectives of Today’s Call / Agenda
5 24Jan2017 MD&I HorizonWatch: Technology Trends To Watch In 2017 (IBM Internal Version)

6.
© 2017 IBM Corporation
IBM Market Development & Insights
The current IT Platform (2017) is comprised of the following enabling
technologies and capabilities
6 24Jan2017 MD&I HorizonWatch: Technology Trends To Watch In 2017 (IBM Internal Version)
1. Cloud Computing
2. AI/Cognitive Computing
3. (Modern) System Infrastructure
4. Mobile Devices
5. Internet of Things
6. Security
7. Big Data Platforms & Tools
8. Analytic Solutions
9. Collaboration Platforms & Tools

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© 2017 IBM Corporation
IBM Market Development & Insights
Like a tree grows from it’s roots, a whole new set of trends will
branch out from the cloud-based cognitive platform
7 24Jan2017 MD&I HorizonWatch: Technology Trends To Watch In 2017 (IBM Internal Version)
Examples….
1. Conversational Services & Chatbots
2. Blockchain
3. Robotic Process Automation (RPA)
4. Service Robots
5. Industrial Robotics
6. Robotic Logistics
7. Drones
8. Driverless Vehicles
9. Enterprise Wearables
10. Augmented Reality
11. Virtual Reality
12. Fog (Edge) Computing
13. Quantum Computing
14. Affective Computing
15. Swarm Computing

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© 2017 IBM Corporation
IBM Market Development & Insights
The new IT platform will enable the 4th wave of economic revolution
8 24Jan2017 MD&I HorizonWatch: Technology Trends To Watch In 2017 (IBM Internal Version)
1st 2nd 3rd 4th
Key
Technologies
Steam Engine Combustion Engine,
Electricity
Computers, Internet Cloud, AI, Quantum
Computing, Nanotechnology,
Blockchain
Key Resource Coal / Iron Steel / Oil Silicon / Nuclear Energy Data, Renewables, Next-Gen
Nuclear
Food Crops, Ranches Machinery, Fertilizers,
Irrigation
Science, Chemistry,
Corporations
3D Printed, Plant based
Clothing Cotton, Power Loom Synthetics Large Retailers Custom, 3D Printed
Transportation Trains, Canals, Ships Bikes, Cars, Buses,
Planes
Commercial, Infrastructure,
Electrification
On demand, Swarming
Manufacturing Machinery, Tooling,
Interchangeable parts
Assembly Line Just in Time, Programmable
machines
Intelligent Automation,
Robots/Robotics
Healthcare Traditional / Medical
Classification
Organic Chemistry,
Microbiology
Drug Development, Molecular,
DNA
Life enhancement & extension,
Bio-Printing
Energy Coal Oil Nuclear Next-Gen Nuclear, Storage
Communication Telegraph /
Newspapers
Phone, Radio, Printed
Ads
TV, Screens, Internet,
SmartPhone, Wireless, Social
Cryptography, AR/VR,
Holographic, Photonics
Financial
Services
Paper Money, Stock
Exchanges
Checks Credit, Funds, Credit Cards,
online payments
Blockchain, Digital Currency
Companies /
Sectors
Banks, Railways Ford, GM, US Steel,
GE, Chrysler, Standard
Oil, Amoco, CBS,
AT&T
Alphabet, Amazon, Apple,
Comcast, Cisco, Facebook,
IBM, Intel, Microsoft, Samsung
?? ?? ??
Source: Morgan Stanley: Technology: Disruptions and productivity growth in the next decade of the digital revolution, MD&I HorizonWatch

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© 2017 IBM Corporation
IBM Market Development & Insights
9 24Jan2017 MD&I HorizonWatch: Technology Trends To Watch In 2017 (IBM Internal Version)
Industrial Intelligent Automation
will be enabled by IoT, Cognitive/AI,
Analytics, Intelligent Machines and
Assembly Lines, Robots and
Robotics, Edge (Fog) Computing and
Swarming Technology

10.
© 2017 IBM Corporation
IBM Market Development & Insights
We are seeing an increased number of robots designed for industry
specific applications
24Jan2017 MD&I HorizonWatch: Technology Trends To Watch In 2017 (IBM Internal Version)
Connie (Concierge)
Tug (Hospitals)Fetch (warehouse)Botlr (Hotel supplies)
Robonaut (NASA)
Kompaï (elder care)
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Tally (Retail) LoweBot (Retail)
Molly (Kitchen)
Pepper (emotion
detection / advisor) Baxter (repetitive tasks)

11.
© 2017 IBM Corporation
IBM Market Development & Insights
The future of farming involves robots and drones
HorizonWatch: Internet of Things and the Future of Work (External Version)April 22, 2016
Hortibot (weeding)
Bonirob (weeding & fertilizing)
LettuceBot (thinning)
Precision Farming
Yamaha RMAX (Fertilizing)
Image sources: see speaker notes
11

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© 2017 IBM Corporation
IBM Market Development & Insights
12 24Jan2017 MD&I HorizonWatch: Technology Trends To Watch In 2017 (IBM Internal Version)
Technologies such as IoT, Cognitive/AI, analytics, advanced vehicle
communications, edge (fog) computing and swarming technology, will enable
driverless on-demand vehicles… virtually eliminating accidents, reducing
congestion and pollution, while increasing productivity.
Source: US Department of Transportation
Intelligent Automated Transportation Systems

13.
© 2017 IBM Corporation
IBM Market Development & Insights
Driverless cars get all the press but think about all the other
autonomous transportation vehicles that are coming…
24Jan2017 MD&I HorizonWatch: Technology Trends To Watch In 2017 (IBM Internal Version)
Semi’s Construction Equipment
Cargo Ships
Cargo Planes
Trains
Delivery vehicles
13

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© 2017 IBM Corporation
IBM Market Development & Insights
14 24Jan2017 MD&I HorizonWatch: Technology Trends To Watch In 2017 (IBM Internal Version)
The future of air transportation
will be autonomous and on
demand. Enabling
technologies will include IoT,
AI, Cloud, Fog Computing,
Swarming Technology,
Quantum Computing
technology.
Companies to watch:
• Uber
• Airbus
• Kitty Hawk / Zee.Aero
• Joby Aviation
• Urban Aeronautics
• Lilium Aviation
• AeroMobile
• Volocopter
Image by: Chris J Magdalenski
Autonomous On Demand Aviation:

15.
© 2017 IBM Corporation
IBM Market Development & Insights
The Future of Work: The organizational structure will look something
like this….
24Jan2017 MD&I HorizonWatch: Technology Trends To Watch In 2017 (IBM Internal Version)
Management
Smart Robots,
Vehicles & Things
Employees
Smart Robots &
Things
Cognitive Coach
Customers
Smart Robots &
Things
Cognitive Coach
Other
Stakeholders and
their “Coaches”
Cognitive Coach
15

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© 2017 IBM Corporation
IBM Market Development & Insights
The Future of Work will involve a partnership between humans and
cognitive systems technology
Cognitive Systems will excel at
§ Locating Knowledge
§ Pattern Identification
§ Natural Language
§ Machine Learning
§ Eliminating Bias / Emotion
§ Endless Capacity
Humans will excel at
§ Common Sense
§ Morals
§ Imagination
§ Compassion
§ Abstraction
§ Dilemmas
§ Dreaming
§ Creativity
§ Generalization
§ Judgement
24Jan2017 MD&I HorizonWatch: Technology Trends To Watch In 2017 (IBM Internal Version)16

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© 2017 IBM Corporation
IBM Market Development & Insights
Where are we headed? The future (2040-50) IT platform will be very
fast and optimized for distributed cloud-based cognitive applications
17 24Jan2017 MD&I HorizonWatch: Technology Trends To Watch In 2017 (IBM Internal Version)
Characteristics:
• Distributed / Edge Computing
• Secure
• Data as an Asset
• Blockchain
• Analytics
• Cognitive
• UX by Design
• Very Fast à Zettascale computing (1021)?

18.
© 2017 IBM Corporation
IBM Market Development & Insights
Information Technology Trends to Watch in 2017
18 24Jan2017 MD&I HorizonWatch: Technology Trends To Watch In 2017 (IBM Internal Version)
1. Conversational Services & Chatbots
2. Blockchain
3. Robotic Process Automation (RPA)
4. Robots
5. Drones
6. Driverless Vehicles
7. Enterprise Wearables
8. Augmented Reality
9. Virtual Reality
10. Fog (Edge) Computing
11. Quantum Computing
12. Affective Computing
13. Swarm Computing
1. Security
2. System Infrastructure
3. Cloud Computing
4. AI/Cognitive Computing
5. Mobile Devices
6. Internet of Things
7. Analytics

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© 2017 IBM Corporation
IBM Market Development & Insights
AI/Cognitive Computing: Trends to watch in 2017 … and beyond
19
§ VCs and startups
§ Patents
§ Acquisitions continue to accelerate
§ Vendors court developers to their platforms
§ Consumer AI tech drives market
§ Conversational services explode
24Jan2017 MD&I HorizonWatch: Technology Trends To Watch In 2017 (IBM Internal Version)

20.
© 2017 IBM Corporation
IBM Market Development & Insights
Conversational Services and Chatbots: Trends to watch in 2017 …
and beyond
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§ Experimentation accelerates
§ Potential benefits attract adopters
§ Awareness grows of top industries & use cases
§ Characteristics of best services
§ Vendors court developers
24Jan2017 MD&I HorizonWatch: Technology Trends To Watch In 2017 (IBM Internal Version)

21.
© 2017 IBM Corporation
IBM Market Development & Insights
Swarm Computing: Trends to watch 2017 - 2030
1. A goal is to mimic the behavior of nature
2. Enabled by AI, analytics, cloud, IoT edge
computing
3. Future of ground transportation
4. Future of air transportation
5. Use case: search and rescue
6. Military testing
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“Inspired by nature, Honda
developed the Safe Swarm concept,
enabling vehicles to wirelessly
communicate with one another,
sharing critical information in order
to reduce traffic congestion, mitigate
potential collisions and provide a
more comfortable driving
experience.” Honda: Safe Swarm INTRO
IEEE: A Swarm of One Thousand Robots
24Jan2017 MD&I HorizonWatch: Technology Trends To Watch In 2017 (IBM Internal Version)
“Swarm of drones will help farmers
map weeds in their fields and
improve crop yields.” Robohub: Swarms
of precision agriculture robots could help put
food on the table

22.
© 2017 IBM Corporation
IBM Market Development & Insights
Affective Computing – 5 trends to watch in 2017
§ Detecting emotions from videos, audio, text, facial
expressions and gestures is a growth market.
§ Use cases include market research, advertising,
education, collaboration apps, and mental health
research.
§ More research is needed
§ Companies to Watch: Affectiva, Beyond Verbal,
CrowdEmotion, Emoshape, Feel Wristband (Sentio
Solutions) Gestigon , Humanyze, Kairos, Nuralogix,
nVisio, Realeyes, Sension
§ AI vendors are becoming more active
22
“Machines, like humans, need
emotional intelligence to be most
effective. This is especially true
today in a world where technology is
becoming more and more
conversational, perceptual and
relational.” Affectiva: Emotion Technology
Year in Review: Affectiva in 2016
24Jan2017 MD&I HorizonWatch: Technology Trends To Watch In 2017 (IBM Internal Version)