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June102014 opdr

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June102014 opdr

  1. 1. HELLO, DOL
  2. 2. EMILY EISENHART EXPERIENCE DESIGNER JOE BROWN SENIOR DESIGN LEAD MEGAN CRABTREE INTERACTION DESIGNER
  3. 3. GRETCHEN ADDI ASSOCIATE PARTNER KATE LYDON PUBLIC SECTOR PORTFOLIO LEAD SARAH RIENHOFF BUSINESS DEVELOPMENT LEAD EUGENE BAAH BUSINESS DEVELOPMENT LEAD
  4. 4. SAY HELLO
  5. 5. PREVIOUSLY ON...
  6. 6. WORKSHOP ONE USE EMPATHY AND EMOTION TO DEVELOP BETTER SERVICES
  7. 7. © 2013 IDEO, IMAGES © SEAN FREESE & EVAN, PHOTO EXTREMIST.
  8. 8. © 2013 IDEO, IMAGES © SEAN FREESE & EVAN, PHOTO EXTREMIST.
  9. 9. EXCITING OPPORTUNITIES designing the welcome tailoring our services engaging employers connecting with alumni fostering wellness creating community adapting spaces
  10. 10. UPDATES FROM PAST ATTENDEES?
  11. 11. WORKSHOP TWO FOSTER EXPERIMENTATION IN ONESTOP CAREER CENTERS
  12. 12. FOR THE NEXT TWO DAYS...
  13. 13. DAY ONE 9:00 SKETCH & GUTCHECK 10:30 BREAK 10:45 PROTOTYPE 11:45 LUNCH 12:30 USER TESTING 1:15 REFINE 2:30 BREAK 2:45 SHAREOUT & DEBRIEF 4:05 END 9:00 INTRO & OVERVIEW 11:00 BREAK + SNACK 11:15 DESIGN INTRO 12:45 LUNCH 1:30 DEFINE PROBLEM 2:50 BREAK 3:00 BRAINSTORM 4:30 END DAY TWO
  14. 14. YOUR EXPERIENCE
  15. 15. 10 MINUTES PARTNER UP THE LAST SUCCESSFUL EXPERIMENT OR PILOT YOU SAW?
  16. 16. 5 MINUTES PARTNER A A B PARTNER B THE LAST SUCCESSFUL EXPERIMENT OR PILOT YOU SAW?
  17. 17. 5 MINUTES PARTNER A A B PARTNER B THE LAST SUCCESSFUL EXPERIMENT OR PILOT YOU SAW?
  18. 18. BRAG ON YOUR PARTNER. A B THE LAST SUCCESSFUL EXPERIMENT OR PILOT YOU SAW?
  19. 19. OUR BIAS: SMALL EFFORTS, BIG WINS
  20. 20. AN EXAMPLE: OUR WEEK IN OREGON
  21. 21. WEEK ONE WEEK TWO WEEK THREE WEEK FOUR EXPERIMENT DESIGN EXPERIMENT IN THE FIELD SYNTHESIS & TOOLKIT WORKSHOP PREP & HOST WE ARE HERE.
  22. 22. SALEM
  23. 23. * * * * * * * *
  24. 24. *
  25. 25. * *
  26. 26. KLAMATH FALLS
  27. 27. *
  28. 28. *
  29. 29. PAUSE © 2013 IDEO.
  30. 30. OUR MADNESS OUR METHOD
  31. 31. MAKE FLIGHT DELAY DELIGHTFUL
  32. 32. VIABLE Business FEASIBLE Technology DESIRABLE People START WITH PEOPLE
  33. 33. EMPATHIZE DEFINE PROTOTYPE IDEATE TEST
  34. 34. EMPATHIZE
  35. 35. OBSERVE ENGAGE HOW WE EMPATHIZE IMMERSE
  36. 36. ALWAYS NEVER START HERE
  37. 37. YOUR TURN
  38. 38. DEFINE
  39. 39. HOW MIGHT WE...
  40. 40. HOW MIGHT WE... ASSUME SOLUTIONS EXIST
  41. 41. HOW MIGHT WE... REDUCE COMMITMENT
  42. 42. HOW MIGHT WE... DO IT TOGETHER
  43. 43. HOW MIGHT WE... INCREASE / DECREASE HMW MADLIB [ OUR USER ]’S [ SPECIFIC EMOTION ] IN / WHEN [ SPECIFIC CONTEXT ] ?
  44. 44. MOLLY A HARRIED MOTHER OF THREE, NEEDS A WAY TO KEEP TRACK OF HER CHILDREN, BECAUSE THERE ARE MORE DISTRACTIONS THAN SAFE HAVENS IN AN AIRPORT. AN EXAMPLE
  45. 45. HOW MIGHT WE... DECREASE MOLLY’S FEAR OF STRANGER MOLLY’S MADLIB DANGER WHEN SHE’S WITH HER CHILDREN IN THE AIRPORT?
  46. 46. WRITE YOUR HMW 10 MINS 1 HOW MIGHT WE... INCREASE / DECREASE [ OUR USER ]’S [ SPECIFIC EMOTION ] IN / WHEN [ SPECIFIC CONTEXT ] ?
  47. 47. NOT ANOTHER MEETING DEFER JUDGEMENT ENCOURAGE WILD IDEAS BUILD ON OTHERS’ IDEAS STAY ON TOPIC ONE CONVERSATION BE VISUAL GO FOR QUANTITY THE RULES
  48. 48. NOT ANOTHER MEETING DEFER JUDGEMENT ENCOURAGE WILD IDEAS BUILD ON OTHERS’ IDEAS STAY ON TOPIC ONE CONVERSATION BE VISUAL GO FOR QUANTITY THE RULES
  49. 49. BAD POST IT GOOD POST IT
  50. 50. BRAINSTORM 10 MINS 2 DEFER JUDGEMENT ENCOURAGE WILD IDEAS BUILD ON OTHERS’ IDEAS STAY ON TOPIC ONE CONVERSATION BE VISUAL GO FOR QUANTITY
  51. 51. CONCEPT SELECTION HUNDREDS DOZENS HANDFULS WINNERS
  52. 52. SELECT 5 MINS 3 VIABLE Business FEASIBLE Technology DESIRABLE People START WITH PEOPLE
  53. 53. BUILD TO THINK
  54. 54. BUILD TO THINK
  55. 55. WHEN IT’S ROUGH, WE SEE POTENTIAL. WHEN IT’S POLISHED, WE SEE FLAWS.
  56. 56. PROTOTYPE 10 MINS 4 60 SECONDS THEIR NEEDS & CHALLENGES YOUR SOLUTION YOUR USER & CONTEXT
  57. 57. TEST & DEBRIEF 10 MINS 5 SHARE YOUR CONCEPT HOW DID IT FEEL? WHAT WAS DIFFERENT? PROVIDE FEEDBACK
  58. 58. PAUSE © 2013 IDEO. LUNCH
  59. 59. THE EXPERIMENT TOOLKIT
  60. 60. PART ONE IDENTIFY USER & NEED
  61. 61. ALWAYS NEVER START HERE
  62. 62. EXTREME PERSONAS
  63. 63. REVIEW THE PERSONAS SELECT AN INSPIRATIONAL USER PIN THEIR PERSONA TO YOUR BOARD SELECT YOUR USER 10 MINS 1
  64. 64. DESCRIBE CHALLENGES 10 MINS 2 REFLECT ON YOUR USER’S BARRIERS WHAT HOLDS THEM BACK? DO YOU SEE ANY SURPRISES OR CONTRADICTIONS?
  65. 65. DEFINE THE PROBLEM 30 MINS 3 DEFINE THIS USER’S GOALS—NOT THE WHAT, BUT THE WHY DETERMINE A GAME CHANGER FOR THEM WRITE A TIGHT HOW-MIGHT-WE QUESTION
  66. 66. PART TWO BRAINSTORM SOLUTIONS
  67. 67. © 2013 IDEO, IMAGES © SEAN FREESE & EVAN, PHOTO EXTREMIST.
  68. 68. GET INTO YOUR TEAM SHARE YOUR AREAS OF EXPERTISE SELECT BRAINSTORMERS 1 SET UP THE BRAINSTORM BOARD AGAINST A WALL GRAB A STACK OF POST-ITS AND SHARPIES SET UP THE SPACE 2 5 MINS
  69. 69. © 2013 IDEO, IMAGES © SEAN FREESE & EVAN, PHOTO EXTREMIST.
  70. 70. BAD POST IT GOOD POST IT
  71. 71. WRITE, SKETCH, AND VERBALIZE SHARE & PIN ONE IDEA AT A TIME BRAINSTORM 25 MINS 3 KEEP THE RULES IN MIND DEFER JUDGEMENT ENCOURAGE WILD IDEAS STAY ON TOPIC ONE CONVERSATION AT A TIME BE VISUAL GO FOR QUANTITY BUILD ON OTHERS’ IDEAS THE RULES
  72. 72. PART THREE CLUSTER & SELECT
  73. 73. CONCEPT SELECTION HUNDREDS DOZENS HANDFULS WINNERS
  74. 74. © 2013 IDEO, IMAGES © SEAN FREESE & EVAN, PHOTO EXTREMIST.
  75. 75. IDENTIFY CATEGORIES OR THEMES WHAT BIG IDEAS HAVE EMERGED? CLUSTER YOUR IDEAS 1 COMPARE YOUR IDEAS & RANK TOP CHOICES SELECT THE MOST PROMISING IDEA DEFINE YOUR CRITERIA 2 15 MINS
  76. 76. PAUSE © 2013 IDEO.
  77. 77. THANKS
  78. 78. HELLO, DOL
  79. 79. DAY ONE 9:00 SKETCH & GUTCHECK 10:30 BREAK 10:45 PROTOTYPE 11:45 LUNCH 12:30 USER TESTING 1:15 REFINE 2:30 BREAK 2:45 SHAREOUT & DEBRIEF 4:05 END 9:00 INTRO & OVERVIEW 11:00 BREAK + SNACK 11:15 DESIGN INTRO 12:45 LUNCH 1:30 DEFINE PROBLEM 2:50 BREAK 3:00 BRAINSTORM 4:30 END DAY TWO
  80. 80. WHAT DID YOU PHONE HOME ABOUT?
  81. 81. PART FOUR SKETCH & GUT CHECK
  82. 82. © 2013 IDEO, IMAGES © SEAN FREESE & EVAN, PHOTO EXTREMIST.
  83. 83. VISUALIZE OR DRAW YOUR CONCEPT CREATE MULTIPLE DRAFTS SKETCH IT OUT 1 IDENTIFY ASSETS NEEDED 2 THINK ABOUT THE RESOURCES YOU NEED HOW MIGHT YOU PROCURE THE MATERIALS? 30 MINS
  84. 84. GET A GUT CHECK 30 MINS 3 PARTNER WITH ANOTHER TEAM ( 15 MINS PER TEAM ) SHARE YOUR IDEA AND CO-CREATE WITH THEM WHAT FEEDBACK DID THEY HAVE FOR YOU?
  85. 85. PAUSE © 2013 IDEO.
  86. 86. PART FIVE PROTOTYPE & TEST
  87. 87. PROMISING IDEAS
  88. 88. ASSUMPTIONS PROMISING IDEAS WHAT MAKES THEM GOOD IDEAS?
  89. 89. ASSUMPTIONS PROTOTYPES PROMISING IDEAS DO THEY HAVE THE INTENDED EFFECT?
  90. 90. RISK COST TIME
  91. 91. © 2013 IDEO, IMAGES © SEAN FREESE & EVAN, PHOTO EXTREMIST.
  92. 92. GIVEN YOUR FEEDBACK, REFINE THE CONCEPT HOW IS THE IDEA FLAWED? HOW SHOULD THE CONCEPT EVOLVE? REFINE YOUR IDEA 10 MINS 1
  93. 93. GET YOUR HANDS DIRTY 45 MINS 2 DETERMINE WHAT YOU WILL BUILD & BUILD IT! DECIDE HOW YOU WILL MEASURE IMPACT WHAT DOES SUCCESS LOOK LIKE?
  94. 94. PAUSE © 2013 IDEO. LUNCH
  95. 95. © 2013 IDEO, IMAGES © SEAN FREESE & EVAN, PHOTO EXTREMIST. ROLL THE DICE.
  96. 96. SEEK FEEDBACK 45 MINS 3 SHOW YOUR CONCEPT TO POTENTIAL USERS ASK USERS WHAT USERS THINK RECORD YOUR FEEDBACK
  97. 97. PART SIX ITERATE & SCALE
  98. 98. © 2013 IDEO, IMAGES © SEAN FREESE & EVAN, PHOTO EXTREMIST.
  99. 99. ABSORB THE FEEDBACK YOU WERE GIVEN MODIFY THE CONCEPT ACCORDINGLY REFINE 00 MINS 1 2 MINS TO SHARE: USER, CONTEXT, SOLUTION ( EVOLUTION )
  100. 100. RE-RELEASE 00 MINS 2 TAKE THE CONCEPT TO PREVIOUS USERS WHAT WORKED BETTER THIS TIME? WHAT’S MISSING? ARE YOU SEEING THE IMPACT YOU INTENDED FOR?
  101. 101. SHARE WHAT WORKS 00 MINS 3 DETERMINE WHO MIGHT HELP THIS IDEA GROW CAPTURE SUCCESS METRICS FOR THE CONCEPT
  102. 102. ABSORB THE FEEDBACK YOU WERE GIVEN MODIFY THE CONCEPT ACCORDINGLY OUR REFINE 45 MINS 1 2 MINS TO SHARE: USER, CONTEXT, SOLUTION ( EVOLUTION )
  103. 103. PAUSE © 2013 IDEO. LUNCH
  104. 104. SHARE YOUR CONCEPT HOW DID IT EVOLVE? SHAREOUT 40 MINS 2 WHAT WORKED AND WHAT HAD TO CHANGE?
  105. 105. WHAT DID YOU LEARN HERE? WHAT DO YOU WANT TO TAKE HOME? COMMITMENTS 50 MINS 3 WHAT CAN YOU DO NEXT WEEK? WHAT WOULD YOU DO DIFFERENTLY?
  106. 106. THANKS

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