4. Born & Reborn / Growth
According to the Theory of 5 Transformations vs Economy
Wood
Earth
Metal
Water
Fire Development / Instability
Reception / Crisis
Mutation / Transformation
Conservation / Begining of Instability
12. #1 TREND: MOBILE AGE
Mobility is everywhere: resources, people, products and
services, capital, knowledge, beliefs, opinions and so on.
13. #2 TREND: CRISIS IN WATER & FOODThe world’s population has more than doubled in the last50 years from 3 billion in 1960 to 6.9 billion in 2010 – and isprojected to reach 9.1 billion by 2050.
.
14. #3 TREND: TECHNOLOGY RACE
Technology offers potential solutions for many of the world’s pressing problem,
the key questions being “when” the promised solutions will arrive and
“who” will deliver them.
15. #4 TREND: COMPETING BRIC & BEYONDEconomic power is shifting inexorably to BRIC, and will continueto do so as well as other contries.
16. CHINA BRAZIL RUSSIA INDIA
WE ALL SEE THEM AS
A THREAT INSTEAD OF
AN OPPORTUNITY.
17. Revenue Stream for
Governments
Exploration,
Development & Production
More Consumer
Spending
Ready Supply of
Domestic Capital
Demand for
Commodities
Focus on Creating
Jobs
Market Liquidity
Rapid economic
growth
High Savings
Rates
Urbanization
Desire for Social
Stability
Natural Resources
Wealth
Corporate
Transparency
CAUSE
Higher Family
Incomes
Low household
debt
Infrastructure
Buildout
Policies for Peace
& Prosperty
Corporate culture
EFFECT POSSIBLE RAMIFICATIONS
EmergingMarketOpportunity
18. #5 TREND: Influence of “we and me”The power of “me” has been amplified through communities ofchoice, including social networks and buying groups, which arechanging how we interact and behave.
20. #6 TREND: Rise of new power brokers
New power brokers are increasing their influence on the world
stage, from the economic powerhouses of BRIC to social networks
to the G20, which gives the rapidly developing economies a
greater voice in global issues.
21. #7 TREND: Interdependence and competition
across industriesInteractions with society, where new forms of networks and smartpartnerships are emerging, to deliver commercial and social
benefits simultaneously.
22. #8 TREND: OWN THE NEW CONSUMER
With more consumers globally with more wealth, choice and desire to get
involved in co-creation, the fight is on to own the new consumer – a consumer
that wants more involvement and personalization, that wants it all anywhere,
anytime, and wants it to be cheap and chic as the climate of frugality bites.
23. #9 TREND: Generational GapFor the first time, four distinct generations are present in the workforce in many
developed countries. The resulting differences in generational ambitions, attitudes,
technology skills and ethics are impacting management styles, how work is doneand the ability to attract talent.
24. #10 TREND: Tension of globalization
& Fragmentation
Even as the tide of globalization and integration continues, there is a growing and
opposing trend towards greater fragmentation where tribalism, nationalism and
cultural conflict is on the rise.
31. 1. Track global trends & know why
Knowing, understanding, and applying
consumer trends and insights = holy grail
to business and marketing professionals.
32. 2. Trends Segmentation
Be aware of all types of trends.
Consumer trends, Industry Trends,
Macro Trends, Street Trends.
33. 3. Get yourself some eagle eyes
Consumers want to be unique & they
want to be surprised at any time.
34. 4. Beauty is in the eye
of the beholder
Each person is different from
each other. What is awesome
for somebody may be awfull for
another.
36. 6. Get out of the office
Be curious about everything, your
professional interests should be broader
that your own personal interests.
37. 7. Have a point of view
So that you can convince your boss to
create a kick-ass atack plan
to gain the new consumer.
38. 8. Generation C
Collect resources from magazines,
journals, web contents, web
conversations,articles, trend
researchers, books and other
resources.
39. 9. Set your trends; Name them
Create your own trend lab or
inspirational trend board. Give a name
to your trend and start to be a trend
researcher. Google will make the rest.
40. 10. Build a Trend Framework
Find existing trends from actual experts &
create your own trends. You’ll start to
expand your framework very quickly.
41. 11. Start a Trend Team
Create a virtual meeting point; join
people from all over the world and see
how trends are connected from different
places around the globe.
Or start by your own!
42. 12. Convince your company CEO
Make it all about ‘the future of business’,
paterns & variables instead of expensive
related field words.
43. How do we know which
trend fits our business?
A cross-industry mind is a joy forever.