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- 5. Design Thinking, Critical Question 2 • Why you should apply design thinking to your life? • Co.design website Design, Business and Innovation Yiduo Qian
- 7. Going Deeper, Seeing Further Jane Fulton Suri • 10 Ways that going deeper and have more valuable insights • Linear connection between observation and impact eg: ATM&mirror • Zooming out to have a larger and complete view of context • Standing on others’ angles and overlapping people’s views Design, Business & Innovation Yiduo Qian(Diana)
- 8. Going Deeper, Seeing Further Jane Fulton Suri • Considering extreme people and similar cases • Understanding the culture force that might influence individuals • Mixing multiple sources to have a nuanced understanding Design, Business & Innovation Yiduo Qian(Diana)
- 9. Going Deeper, Seeing Further Jane Fulton Suri • Make the process available to peer • Open up the process to the public • Take a look on our own • Widen the business range or “target” Design, Business & Innovation Yiduo Qian(Diana)
- 16. Ethnographic Research Observations, Brooklyn Bridge Park • The picture is lack of authenticity • The light of the picture needs to be improved • The photo do not need to added filters Design, Business and Innovation Yiduo Qian (Diana)
- 17. • Strict to the place we shoot photos • Boys prefer dark shirts • like treason style photos • In some points, boys like posing and taking phots more than girls • Beautiful views can inspire people taking photos and pose differently Design, Business and Innovation Yiduo Qian (Diana) Ethnographic Research Findings LikeLike
- 18. Interviewing Humans •Prepare for the interview - brief description and goal -have a expect response -Small talk -questions Design, Business and innovation Yiduo Qian (Diana) Breif Have Questions Breif Have Questions
- 19. Interviewing Humans • Structure of the interview – introduction (warm up) – Body (doing deeper ; open-ended Q) – Conclusion Design, Business and innovation Yiduo Qian (Diana) IntroductionIntroductionIntroductionIntroduction
- 20. Interviewing Humans • Host the interview – Breathe – Focus on the interview – Attention vague answers – Not information about yourself Design, Business and innovation Yiduo Qian (Diana) DuringDuring
- 21. Interviewing Humans • Before interview – Make a checklist – List questions Design, Business and innovation Yiduo Qian (Diana)
- 22. Interviewing Humans • Post-production the data – Find themes – Specific language – Point out problems Design, Business and innovation Yiduo Qian (Diana)
- 23. Design, Business and Innovation Yiduo Qian Interview Guide Open Questions • How’s your class going (cancelled) feeling? • Which class? Why? • What you do during the spare time?( directing) The go deep • Why you want to do? • Who inspire you? • What’s your oppinon of…(someone related) ?
- 26. Interview Findings • The warming part of the interview should be improved • Questions are not smoothly connected • Little nervous during the interview (both me and Hans) • Many blank spaces between questions and responses although been edited Design, Business and Innovation Yiduo Qian
- 27. Desk Research, Business Sites “For millennials, adulthood now defined by financial freedom” • Millennials are no longer means adults starting a family but rather having a job and stop asking money from parents. • Millennials are lack of good money habit and do not geu it from attending college • College students graduate with student debt in order to get money from parents http://www.reuters.com/article/us-column-money-adulthood-idUSKCN12A27L Design, Business and Innovation Yiduo Qian
- 28. Desk Research, Business Sites “EBay Makes Bid for Younger Shoppers With Revamped Image” • EBay is trying to redefine itself to attract new, younger consumers who shop on phones and don’t spend time to go through many subjects. • EBay competes with Amazons and cooperate with Target and Wal-Mart • The site adds personalized recommendation based on the previous purchases http://www.wsj.com/articles/ebay-makes-bid-for-younger-shoppers-with-revamped-image-1476869406 Design, Business and Innovation Yiduo Qian
- 30. Desk Research, Business Sites “Young Adults Can Do Without Democracy” • Don’t have faith because the democracy system isn’t good enough for the Facebook generation • Philippine President Rodrigo Duterte announced that Philippine is separate from U.S • Personal investors aren’t invest money into India anymore https://www.bloomberg.com/view/articles/2016-10-24/young-adults-can-do-without-democracy Design, Business and Innovation Yiduo Qian
- 32. Peer to Peer Documentation Design, Business and innovation Yiduo Qian (Diana)
- 33. Peer to Peer Documentation Design, Business and innovation Yiduo Qian (Diana)
- 34. Peer to Peer Documentation Design, Business and innovation Yiduo Qian (Diana)
- 35. Peer to Peer Documentation Design, Business and innovation Yiduo Qian (Diana)
- 36. Peer to Peer Documentation Design, Business and innovation Yiduo Qian (Diana)
- 37. Peer to Peer Documentation Findings • Beautiful scenery makes people want to take photos and selfies • Boys take more care of girls than girls do of boys during the trip • Some behaviors can influence others to do the same thing, like catching crabs • Boys like stay together with each other as a group, so do girls Design, Business and innovation Yiduo Qian (Diana)
- 38. Design Thinking for Educators, Ideo • “Design thinking is a mindset.” • Human-based • Need multi-perspective • Always thinking about the good side • Need experiments to learn from Design, Business and innovation Yiduo Qian (Diana)
- 39. Design Thinking for Educators, Ideo • To apply design thinking • Discovery • Explanation • brainstorming • Testing ideas • improving Design, Business and innovation Yiduo Qian (Diana)
- 40. Design Thinking for Educators, Ideo Pre-work 1. Define the design challenge • Define problems • Specific the problems • Simplify the problems, but not too narrow • Define the goals • Define the limitations • An outline of the design Design, Business and innovation Yiduo Qian (Diana)
- 41. Design Thinking for Educators, Ideo 2. outline the project • Finish programming in a day • Split into a week-project • Spread it in months Design, Business and innovation Yiduo Qian (Diana)
- 42. Design Thinking for Educators, Ideo 3. Preparation • Working group • A place set as a reminder of the work • Materials Design, Business and innovation Yiduo Qian (Diana)
- 43. Design Thinking for Educators, Ideo Start the program 1. Discovery • Clarify the challenge • Exchange understanding • Identify audience • refine the plan Design, Business and innovation Yiduo Qian (Diana)
- 44. Design Thinking for Educators, Ideo • Get ready to research • Identify sources • Interview • List questions • Assign fieldwork Design, Business and innovation Yiduo Qian (Diana)
- 45. Design Thinking for Educators, Ideo • Get inspiration • Do observations • Analyze the findings • Interview experts • Interview audience or consumers • Interview individuals • Ask for self-experience, group and peer-to-peer observations Design, Business and innovation Yiduo Qian (Diana)
- 46. Design Thinking for Educators, Ideo 2. Inspiration (change in notes) • Share what you get originally and from research • Personal details • Event details • Motivations • Hinders Design, Business and innovation Yiduo Qian (Diana)
- 47. Design Thinking for Educators, Ideo • Get findings • find the topic and have the statements • Analyze findings • Get deeper in the discoveries • Get information from others in the group • Define findings Design, Business and innovation Yiduo Qian (Diana)
- 48. Product Idea, Assign 7 • Using multi-sensory technology to create an experience employing smell, sight and touch in order to facilitate work and down-time like opportunities for those unable to readily travel. • The resulting experience includes the sensation of being in a situation which includes the possibility to weather effects, visual drama and sounds effect. • Users may include those with disability, the financially indigent and those simply in a hurry. Design, Business and Innovation Yiduo Qian (Diana)
- 49. Infographic Elements • Disabled people and financial difficulty people • 4-D room • Senses include sounds, weather, airflow, vision and smell • Do not need plane ticket • Time-saving and money-saving • Experience Design, Business and Innovation Yiduo Qian (Diana)
- 50. Infographic Sketches Design, Business and Innovation Yiduo Qian (Diana) 4D ROOM DISABLED POOR WEATHER SOUND AIRFLOW VISION SMELL VIVID SCENERY TIME SAVING MONEY SAVING TIME-CONFLICT