Major trends in e-commerce from 2010-2011 included the emergence of social e-commerce using social networks and advertising, Facebook growing to over 500 million users worldwide, and consumer packaged goods beginning to find their online market. Computing and networking prices continued to fall while the global population using the internet expanded to around 25% online. Social networks encouraged self-revelation while threatening privacy and there was explosive growth in online viewing of video and television programs.
2. A new “social e-commerce” is emerging based on social
networks and supported by advertising.
Facebook continues to grow, with more than 500 million
worldwide users.
Consumer packaged goods begin to find their online market.
Search engine marketing continues to challenge traditional
marketing and advertising media as more consumers switch
their eyes to the web.
Business
3. Over 250,000 apps in Apple’s App Store create a new model
for delivering services and software.
Computing and networking prices continue to fall
dramatically.
The global population using the Internet continues to expand,
with around 25% now online.
Technology
4. Social networks encourage self-revelation,
while threatening privacy.
Explosive growth continues in online
viewing of video and television
programs.
Controversy over content regulation and
controls continues.
Google becomes the target of anti-trust claims
because of its search engine dominance.
Society
5. Building customer loyalty
Collecting customer data
Providing customers valuable information about the business.
E-commerce provides business
holders with
