Aim - determine the characteristics of global production marketing and develop practical recommendations for the implementation of marketing strategies companies in the global market.
was studied the international marketing strategies
were identified the features of of the global marketing of luxury products
was examined the activity of a conglomerate LVMH
was analyzed the market for luxury goods and the competitive environment
were developed recommendations for the company Louis Vuitton in global marketing
were developed practical recommendations in the global marketing field for companies operating in the sphere of luxury goods