1.
CREATIVE STRATEGY
ANALYSIS
WORKSHEET
Brands:
Name:
Student Number:
NAME
STUDENT NUMBER
Date:

2.
VISA
◦ The current publicizing effort recommends that Visa is
essential in our everyday lives and gives organizing and
financial advantages.
◦ The three unique mediums utilized by Visa
◦ Are stated hereunder;
A. Print Media
B. Banners and Hoardings
C. Digital Media devise including- Facebook/Twitter and
other Social Media Platforms.
(Source: Facebook.com, 2022)

3.
Visa
(WORK CITED:
Creatives, 2020)
(WORK CITED: https://www.Visa .com/data-
driven-thinking/the-secret-to-facebooks-67-
billion-ad-machine/

4.
MasterCard
◦ Campaign related to advertisement of
MasterCard depends on extremely
valuable open doors.
◦ The invaluable mission proposes that
"There are a few things cash can't
purchase; for all the other things, there's
MasterCard" (Peter Z, 2006)..
◦ The mediums of campaign used by
MasterCard includes- Facebook,
Newspaper/ National Television
(Source: Ducman, 2019)

5.
MasterCard
(Work Cited:, Television
add,2022)
(Source: Twitter,2022

6.
Campaign/Mission Strategy Analysis
Brands/Comparison Visa MasterCard
The Target Markets ● The objective market for Visa promotion crusade is bulky
spending and probable buyers which shapes the segment
division ( Albert, 2022).
● Besides, the geographic division of the advertisement is
worldwide alongside conduct division which incorporates
internet shopping propensities, dedication and others.
● Ultimately, the psychographic division focused on through
advertisement missions incorporates individuals who involves
online mode for making and getting installments.
● The objective market is fitting as the critical focal point of the
mission is to advance credit only innovation which additionally
features network working for clients and private ventures.
(Duncan, 2012).
● The objective market for MasterCard's inestimable publicizing effort
are individuals from different monetary foundations and social classes
having a MasterCard as the key center is to give invaluable open door
which shapes the segment division (Master Card, 2022).
● The social division for the mission incorporates individuals with
MasterCard and has an internet shopping propensity. Topographical
division for the mission is on a worldwide scale.
● The psychographics division centers around individuals wanting to get
to extraordinary encounters and significant ordinary limits (Master
Cards, 2022).
● The objective market is suitable as the inestimable mission centers
around giving invaluable experience the critical spotlight on "There are
a few things cash can't purchase; for all the other things, there's
Mastercard". Subsequently, the ad crusade centers around focusing on
individuals requiring remarkable encounters and significant regular
limits.

7.
Campaign/Mission Strategy Analysis
Brands/Comparison VISA MasterCard
Objective of Adv. The publicizing targets of Visa are: To advance money free living,
To advance contactless installment through tap to pay, To help
individuals through an organization for everybody.
These targets have been chosen as the brand is focusing on
expanding its client base and income from 2.1 Billion to a higher
sum (Duncan, 2012).These goals have likewise been chosen as
Visa is supporting entrepreneurs as well as enormous business
and clients because of which lay out a wide organization.
The targets or the aims of the MasterCard is to give extremely
valuable prospects to MasterCard holder, to inestimable open doors
through extraordinary encounters and significant ordinary limits, to
build the quantity of MasterCard holder(Duncan, 2012)..
These targets have been chosen as MasterCard centers to furnish
valuable chances to have significant minutes with individuals you
care about. Also, through the promotion the brand desires to build
the quantity of MasterCard holders to secure inestimable advantages.
Intellectual Objective The imaginative goal is to impart new brand trademark
The key advantage is that Visa can advance itself as a
contactless installment administration which has an enormous
organization working for clients and entrepreneurs(Peter Z,
2006).
The inventive goal is:
To change old discernment with respect to the brand
The key advantage is that MasterCard can change its old insight as
just an installment technique into another discernment as giving
extremely valuable open doors..

8.
Creative Strategy Analysis
Brands/Comparison Visa Mastercard
The Massive Thought ● The focal topic of the mission is credit only culture, contactless
installment and Networking.
● The brand centers around tackling the issue with respect to
installment techniques and expanded network among clients
and organizations.
● The organization tackled the issue by coordinating a Visa
network with countless organizations (Peter Z, 2006).
● The mission motto is live money free though the brand slogan
is life undertakings Visa. The notice crusade doesn't utilize
brand slogan.
● The focal topic of the mission is precious open doors and potential outcomes.
● The issue settled by MasterCard is limits and advantages issues.
● The organization tackles the issue by giving remarkable encounters and
important ordinary limits to MasterCard holders. The brand slogan is "There
are a few things cash can't purchase. For all the other things, there's
MasterCard" which was not utilized in the mission (Peter Z, 2006).
The Strategic Creativity ● The tone of the mission is utilitarian, amicable and exquisite.
● The message appeal to the objective market of going credit
only and partake in the organization working for the clients
and organizations
● The essence of the mission is useful, strong and exquisite
● The message appeal to the objective market of appreciating extremely
valuable open door and opportunities for the MasterCard holders(Duncan,
2012).

9.
Creative Strategy Analysis
Brands/Comparison Visa Mastercard
Style or Medium of
Execution
● The innovative execution style utilized in the mission was
enthusiastic allure with the critical spotlight on private
allure.
● The message source included digital media/ Print Media
etc. This is a decent decision as it covers a wide space for
drawing in a crowd of people.
● The sound and visual Color Psychology and feelings
(Duncan, 2012).
● The creative execution style used in the campaign was emotional
appeal with the key focus on social appeal.
● The message source included OOH, Social media and Video. The
message was able to capture a large amount of attention from the
target audience(Duncan, 2012).
● The audio and visual focal point and emotions.
The Consistent Nature ● The mission Slogan alongside visual portrayal was
comparable across mediums.
● Inventive medium, for example, foundations and
storyline was unique.
● The mission motto alongside setting was comparable across mediums.
● The visual and sound styles were different across mediums.

10.
Summary
◦ The commercial missions/ Campaigns of the two brands were highly special. The
◦ The two brands highly focused on the customers needs and value while purchasing their products.
◦ The majority of the distinction between the brands differs slightly but mostly common in nature.
◦ The key distinction was the focal topic of the Campaign/ mission.
◦ Both the brands have come out with the intellectual strategies which in comparison to other brands of the same subject
matter are far more better. These Brands caters customer needs and value customers savings and money.

11.
References
◦ Visa and Walmart Launch Bluebird: a New Alternative to Debit and Checking Accounts". Retrieved February
27, 2022.
◦ Peter Z. Grossman. Visa: The Unofficial History of the People Who Built the Great Financial Empire. New
York: Crown Publishers, 1987. (reprint: Beard Books 2006; ISBN 1-58798-283-8; Chapter 2.)
◦ Ralph Reed, 77, Retired Head Of Visa, Is Dead". The New York Times. January 23, 1968. ISSN 0362-4331.
Retrieved February 27, 2022
◦ Harper, Gavin (July 12, 2010). Holography Projects for the Evil Genius. McGraw-Hill. p. 4. ISBN 978-0-07-
162400-8.
◦ Mastercard Drops Its Name From Company Logo". Fortune. Retrieved Retrieved February 27, 2022
◦ Duncan, Mallory (July 10, 2012). “Master Card Market Is Unfair, Noncompetitive". Roll Call.