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EMPLOYMENT BRAND                This is an exclusive intellectual property of30/09/2012          PERCON The Strategic Inte...
Corporate Brand               This is an exclusive intellectual property of30/09/2012         PERCON The Strategic Interve...
Corporate Brand               This is an exclusive intellectual property of30/09/2012         PERCON The Strategic Interve...
Product Brand              This is an exclusive intellectual property of30/09/2012        PERCON The Strategic Interveners...
Employment Brand                This is an exclusive intellectual property of30/09/2012          PERCON The Strategic Inte...
Employment Brand         • is credible, compelling, and connects emotionally with           your organizations current emp...
Lunch break             This is an exclusive intellectual property of30/09/2012       PERCON The Strategic Interveners .  ...
UNILEVERS             A great place to work!!                     A film show                 This is an exclusive intelle...
Case Study             Aligning strategy and              people at Unilever               This is an exclusive intellectu...
INDIAN RAILWAYS                 as an employerNon Technical                                Technical• Indian Railway Traff...
A quick glance at views of employees        Company Rating Distribution                             Additional Employee Ra...
A quick glance at views of employees“feel proud of being a member of the great Indian Railways family.”               Curr...
To connect with your people, you need to also connect with the hinterland,where your people are resourced from            ...
ITC e-Choupal              This is an exclusive intellectual property of30/09/2012        PERCON The Strategic Interveners...
ITC e-Choupal                  A film show              This is an exclusive intellectual property of30/09/2012        PER...
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Journey From Ir To Er 5

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The last day in the series "IR to ER"

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Journey From Ir To Er 5

  1. 1. EMPLOYMENT BRAND This is an exclusive intellectual property of30/09/2012 PERCON The Strategic Interveners . 1 www.percontsi.com
  2. 2. Corporate Brand This is an exclusive intellectual property of30/09/2012 PERCON The Strategic Interveners . 2 www.percontsi.com
  3. 3. Corporate Brand This is an exclusive intellectual property of30/09/2012 PERCON The Strategic Interveners . 3 www.percontsi.com
  4. 4. Product Brand This is an exclusive intellectual property of30/09/2012 PERCON The Strategic Interveners . 4 www.percontsi.com
  5. 5. Employment Brand This is an exclusive intellectual property of30/09/2012 PERCON The Strategic Interveners . 5 www.percontsi.com
  6. 6. Employment Brand • is credible, compelling, and connects emotionally with your organizations current employees and ideal recruits. • marries the customer brand with the attributes of the workplace. • uniquely differentiates your organization from others. • is authentic and is aligned with the values and culture of your current and potential employees • speaks to targeted recruits and employees who are more likely to thrive in the culture and be aligned with your values and missions This is an exclusive intellectual property of30/09/2012 PERCON The Strategic Interveners . 6 www.percontsi.com
  7. 7. Lunch break This is an exclusive intellectual property of30/09/2012 PERCON The Strategic Interveners . 7 www.percontsi.com
  8. 8. UNILEVERS A great place to work!! A film show This is an exclusive intellectual property of30/09/2012 PERCON The Strategic Interveners . 8 www.percontsi.com
  9. 9. Case Study Aligning strategy and people at Unilever This is an exclusive intellectual property of30/09/2012 PERCON The Strategic Interveners . 9 www.percontsi.com
  10. 10. INDIAN RAILWAYS as an employerNon Technical Technical• Indian Railway Traffic • Indian Railway Service of Service (IRTS) Engineers (Civil)• Indian Railway Accounts • Indian Railway Service of Service (IRAS) Electrical Engineers• Indian Railway Personnel Service (IRPS) • Indian Railway Service of Signal & Telecommunication• Indian Railway Protection Force (IRPF) Engineers• Railway Board Secretariat • Indian Railway Service of Service Mechanical Engineers This is an exclusive intellectual property of30/09/2012 PERCON The Strategic Interveners . 10 www.percontsi.com
  11. 11. A quick glance at views of employees Company Rating Distribution Additional Employee RatingsVery Satisfied 88.24% Career Opportunities 70%Satisfied 100.00% Compensation & Benefits 80%Neutral 70.00% Work/Life Balance 60%Dissatisfied 23.53% Senior Leadership 60%Very Dissatisfied 0% Culture & Values 60% This is an exclusive intellectual property of30/09/2012 PERCON The Strategic Interveners . 11 www.percontsi.com
  12. 12. A quick glance at views of employees“feel proud of being a member of the great Indian Railways family.” Current Employee in Guwahati (India) – Reviewed 2 weeks ago • Pros – regular salary, free all India Railway pass, no influence from state and central political leaders, wide option for posting • Cons – salary is not at par with other leading organisations under public and private sectors. Bossism is much greater with compared to state govt. employees. • Advice to Senior Management – make salary at par with other organisations like ONGC, OIL etc. Give PLB to all officers who are more responsible for the profit earned. This is an exclusive intellectual property of 30/09/2012 PERCON The Strategic Interveners . 12 www.percontsi.com
  13. 13. To connect with your people, you need to also connect with the hinterland,where your people are resourced from This is an exclusive intellectual property of30/09/2012 PERCON The Strategic Interveners . 13 www.percontsi.com
  14. 14. ITC e-Choupal This is an exclusive intellectual property of30/09/2012 PERCON The Strategic Interveners . 14 www.percontsi.com
  15. 15. ITC e-Choupal A film show This is an exclusive intellectual property of30/09/2012 PERCON The Strategic Interveners . 15 www.percontsi.com

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