Online	Community	as	the	

Means	of	Digital	Transformation	

of	the	Workforce
Dion	Hinchcliffe	
Constellation	Research,	VP	...
@dhinchcliffe
Growth of Technology and Human Success: Hand in Hand
1 2
Technology Growing and Change Fastest in History Wh...
@dhinchcliffe
Insight: Linear Thinking Does
Not Prepare us for Exponential Times
More Change in Work and Business in the N...
@dhinchcliffe
1 2Insight: The Value of Digital is Driven by
Power Laws That Pay Off Big Downstream
But Most Organizations ...
@dhinchcliffe
Yet Most Companies Are Far Behind
(cc) 2016 7Summits, Inc. | Creative Commons. Some Rights Reserved. | @dhinchcliffe
7Summits, Inc.
Result: Technology is Wi...
@dhinchcliffe
The digital winners must adapt in all new ways
All	Organizations	Are	Being	Impacted	By	Digital
•The current ...
@dhinchcliffe
@dhinchcliffe
Organizations Will Need a New “Digital Metabolism”
• That	Can	Change	About	as	Fast	as	the	World	Does
@dhinchcliffe
Key Insight: Moving from Push to Pull Based Models for Tech Change
Implication:	Digital	Transformation	Must	...
@dhinchcliffe
Source:	MIT	Digital	Transformation	Survey
It Takes Engaged
Leadership to
Overcome Key
Barriers to
Digital
Tr...
@dhinchcliffe
Our Belief: We must find a different way of driving change
What	Have	We	Learned	About	Large	Scale	Change?
•77...
@dhinchcliffe
Centralized Change Has Been Breaking Down for A While
Which	the	
Center	of	
Excellence	
Model	was	
Supposed	...
@dhinchcliffe
At	this	point	in	the	keynote,	I	ask	the	entire	#CollabTechFest	audience:	
“How	many	think	your	organization	...
@dhinchcliffe
It	Was	Technology	Challenges	that	Forced	Us	to	Look	to	New	Models	in	the	First	Place
@dhinchcliffe
At	the	Largest	Scale,	Industry	Has	Learned	that	Network	and	
Community	Driven	Approaches	Are	Highly	Effectiv...
@dhinchcliffe
@dhinchcliffe
A way of scaling connections to shared expertise
Access to expert facilitators to drive continuous shared al...
@dhinchcliffe
Eventually,	All	Types	of	
Groups	in	the	
Enterprise	Will	Be	
Involved	in	Community	
And	the	Process	Has	
Alr...
@dhinchcliffe
incremental change
IT
IT as support unit,
enabling centrally,
“Doing it all”
Limited external
competition/en...
@dhinchcliffe
We Need a Model that Will Scale Up and Move as Fast as Digital Change
@dhinchcliffe
Because	Most	Organizations	Aren’t	Becoming	Digital	Nearly	Fast	Enough	
- Lack of skills to enable changeDon’...
@dhinchcliffe
So, a Few Years
Ago I Began to
Notice a New
Pattern on
Projects…
That Change
Teams were
Becoming
Change	Netw...
@dhinchcliffe
Next-Gen Case Example: Beyond the Social CoE
@dhinchcliffe
Another Proof Point for Communities of Change
• Dr. David Bray
(@chief_ventures)
• Recently CIO of the Feder...
@dhinchcliffe
Further Proof Points of Communities of Change
• Washington Post Company
• AstraZeneca
• Houghton Mifflin Har...
@dhinchcliffe
@dhinchcliffe
Digital
Workplace
Transformation Results
Change Agents
There	Was	Another	Missing	Piece	to	the	Puzzle
Changin...
@dhinchcliffe
The	Key	Insights		Were	With	Us…
• It’s always a people
problem. - Gerald	
Weinberg	
• Productivity of Digita...
@dhinchcliffe
We	Have	a	
Growing	New	
Audience	to	Tap	
into	Pent	Up	
Desire	for	Progress	
and	Improvement:	
Digital	
Chang...
@dhinchcliffe
The	Online	
Community	is	
the	Natural	
Platform	for	
Change	Agents
@dhinchcliffe
@dhinchcliffe
Community ManagersChange Agents
 Your Executive
Leadership
Your Business and
Technology Stakeholders
strateg...
@dhinchcliffe
The Biggest Lesson of Collaboration: Let The Network Do The Work....
@dhinchcliffe
BECAUSE SOMETHING DEFINITELY WILL BE
DIGITAL WORKPLACE CAN BE THE STARTING POINT FOR DIGITAL TRANSFORMATION
@dhinchcliffe
Key Point:
Mature social
collaboration initiatives
have 3x the community
managers of low
maturity efforts
Co...
@dhinchcliffe
Staffing for Collaborative Disruption
+
Community	of	
Change	Agents
@dhinchcliffe
Organizations	Also	Want	a	More	Usable,	Manageable	Digital	Workplace	Today
Vendors	that	can	
help	them	reach	...
@dhinchcliffe
Shadow
D
igital
W
orkplace
For Better Or Worse
Because Everyone is in Digital Collaboration Now
@dhinchcliffe
point-to-point
team, department,
project
enterprise-wide
all stakholders,

internal and external
Hub
B
Hub
A...
@dhinchcliffe
A Big Trend: The New Digital Workplace Hub
@dhinchcliffe
PREMISE: THE ENTERPRISE-WIDE SCALE OF COMMUNITY ONLY CAPACITY THAT CAN TACKLE
BUT THE SINGLE BIGGEST OBSTACL...
@dhinchcliffe
Using Online Community for Transformation
• We have incredibly powerful tools in our online
communities
• If...
How	to	Connect	with	Me
E: dion@constellationr.com
M: +1-202-538-0059
W: dionhinchcliffe.com
Li: linkedin.com/in/dhinchclif...
Online Community as the means of Digital Transformation | CollabTechFest 2017 Keynote by Dion Hinchcliffe
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Online Community as the means of Digital Transformation | CollabTechFest 2017 Keynote by Dion Hinchcliffe

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As my audience confirmed on slide 14, our existing models for digital change simply aren't working. I suggest there are new, more scalable ways to drive digital transformation. One of the most promising is the use of communities of change agents, which I've both used and seen used in more and more organizations now. Here's my most updated take on enabling contemporary digital change using far more effective ways of engaging the workforce.

Veröffentlicht in: Technologie

Online Community as the means of Digital Transformation | CollabTechFest 2017 Keynote by Dion Hinchcliffe

  1. 1. Online Community as the 
 Means of Digital Transformation 
 of the Workforce Dion Hinchcliffe Constellation Research, VP & Principal Analyst Chief Strategy Officer, 7Summits ZDNet Columnist Twitter: @dhinchcliffe
  2. 2. @dhinchcliffe Growth of Technology and Human Success: Hand in Hand 1 2 Technology Growing and Change Fastest in History Which Overall Has Been Very Good for Us Human Population over Time Emerging Technology Rate of Change At All Time High
  3. 3. @dhinchcliffe Insight: Linear Thinking Does Not Prepare us for Exponential Times More Change in Work and Business in the Next Ten Years Than the Last 40 Combined
  4. 4. @dhinchcliffe 1 2Insight: The Value of Digital is Driven by Power Laws That Pay Off Big Downstream But Most Organizations Only Change Linearly, or Logarithmically at Best The Payoff of Power Laws 
 (Like Moore’s Law) Over Time Understanding Exponential Tech Change Helps Us Prepare Enabling Us to Anticipate the Nearly Unlimited Value Potential
  5. 5. @dhinchcliffe Yet Most Companies Are Far Behind
  6. 6. (cc) 2016 7Summits, Inc. | Creative Commons. Some Rights Reserved. | @dhinchcliffe 7Summits, Inc. Result: Technology is Wiping Out Companies Faster Than Ever 6
  7. 7. @dhinchcliffe The digital winners must adapt in all new ways All Organizations Are Being Impacted By Digital •The current life span of a Fortune 500 company is 15 years + falling •The challenges of adapting to today’s operating environment: - Rapid and disruptive technology innovation - Dramatic increase in expectations by customers and the marketplace - Gap between digital high performers and laggards growing faster than ever before - New business models blurring industry boundaries
  8. 8. @dhinchcliffe
  9. 9. @dhinchcliffe Organizations Will Need a New “Digital Metabolism” • That Can Change About as Fast as the World Does
  10. 10. @dhinchcliffe Key Insight: Moving from Push to Pull Based Models for Tech Change Implication: Digital Transformation Must Be Decentralized and Broadly Empowered
  11. 11. @dhinchcliffe Source: MIT Digital Transformation Survey It Takes Engaged Leadership to Overcome Key Barriers to Digital Transformation. That’s Leadership from Anywhere…
  12. 12. @dhinchcliffe Our Belief: We must find a different way of driving change What Have We Learned About Large Scale Change? •77% of change initiatives fail…HBR •Historically the adoption of emerging tech has left a wake of failed efforts - ERP, CRM, SOA, etc. •Digital change programs that use traditional adoption approaches usually do not work - Most strategic change programs are project-driven and in today’s faster world outdated before being fully implemented - Traditional change programs are static, cascading one time events - Traditional adoption processes are technology centric while digital adoption requires a human centric lens
  13. 13. @dhinchcliffe Centralized Change Has Been Breaking Down for A While Which the Center of Excellence Model was Supposed to Fix
  14. 14. @dhinchcliffe At this point in the keynote, I ask the entire #CollabTechFest audience: “How many think your organization has a good model for digital change?” NOT A SINGLE HAND GOES UP I then say, “What we are doing right now isn’t working. 
 We need new and better ways for digital change. Here are some ideas…”
  15. 15. @dhinchcliffe It Was Technology Challenges that Forced Us to Look to New Models in the First Place
  16. 16. @dhinchcliffe At the Largest Scale, Industry Has Learned that Network and Community Driven Approaches Are Highly Effective • There has been revolution in how loosely-coupled but well aligned groups of people can drive change
 • Open Source • Agile, and now Devops • Open Innovation • Social Media • Crowdfunding • Disaster Relief • Social Enterprise With a New Lens: Proof Points
  17. 17. @dhinchcliffe
  18. 18. @dhinchcliffe A way of scaling connections to shared expertise Access to expert facilitators to drive continuous shared alignment Shortest route to openness, transparency, and shared knowledge A vehicle for leadership to communicate and enable change A means to focus performance improvements locally enable broadly Easy integration of external SMEs to inform strategy & decisions A capability to inspire co-creation and innovation How Communities Tend to Mature in Terms of Use
  19. 19. @dhinchcliffe Eventually, All Types of Groups in the Enterprise Will Be Involved in Community And the Process Has Already Begun in Most Organizations
  20. 20. @dhinchcliffe incremental change IT IT as support unit, enabling centrally, “Doing it all” Limited external competition/enablement service providers outsourcing firms faster change IT as support unit, CoEs driving innovation More external competition service providers outsourcing firms app stores IT CoE CoE cloud fastest change network of IT enablement, broadly innovating decentrally Most external competition service providers outsourcing firms app stores cloud CoE = Center of Excellence | NoE = Network of Excellence | = Shadow IT NoE CoELoB LoB CoE LoB dev partners dev partners APIs Back to the CoE. What’s Next?
  21. 21. @dhinchcliffe We Need a Model that Will Scale Up and Move as Fast as Digital Change
  22. 22. @dhinchcliffe Because Most Organizations Aren’t Becoming Digital Nearly Fast Enough - Lack of skills to enable changeDon’t have time - Disengagement (at all levels) - Lack of curiosity in new ideas - Insular management culture - Unfamiliarity or dislike of technology - Lack of empathy & caring - Not-invented here - Shareholder vs family driven - Lack of humility - Fear of looking clumsy - Commitment, but only superficially Source: Change Agents Worldwide (@chagww) & Dion Hinchcliffe Top obstacles to digital change The Majority of these Challenges are People Issues
  23. 23. @dhinchcliffe So, a Few Years Ago I Began to Notice a New Pattern on Projects… That Change Teams were Becoming Change Networks
  24. 24. @dhinchcliffe Next-Gen Case Example: Beyond the Social CoE
  25. 25. @dhinchcliffe Another Proof Point for Communities of Change • Dr. David Bray (@chief_ventures) • Recently CIO of the Federal Communications Commission • Faced the Daunting Prospects of Moving 300 LOB Apps to the Cloud to Reduce Rampant Complexity and Cost • Used Internal and External Change Agents to Accomplish in Less Than One Year with Existing OpEx
  26. 26. @dhinchcliffe Further Proof Points of Communities of Change • Washington Post Company • AstraZeneca • Houghton Mifflin Harcourt • Etlisat • Travelex • Tesco
  27. 27. @dhinchcliffe
  28. 28. @dhinchcliffe Digital Workplace Transformation Results Change Agents There Was Another Missing Piece to the Puzzle Changing Everyone Was Too Hard and Was Going to Fail Under Those Rules
  29. 29. @dhinchcliffe The Key Insights Were With Us… • It’s always a people problem. - Gerald Weinberg • Productivity of Digital Teams Varies from 1:10 • Existing Models that Focused on Changing 100% of Everything Were Doomed to Fail What if we could plan a self-growing seed of change?
  30. 30. @dhinchcliffe We Have a Growing New Audience to Tap into Pent Up Desire for Progress and Improvement: Digital Change Agents
  31. 31. @dhinchcliffe The Online Community is the Natural Platform for Change Agents
  32. 32. @dhinchcliffe
  33. 33. @dhinchcliffe Community ManagersChange Agents Your Executive Leadership Your Business and Technology Stakeholders strategy collaboration & formulation strategy communication Lessons Learned Online Community Platform Latest Digital Business Concepts & Techniques Digital Workplace Strategy Decision Maps Detailed Roadmaps Digital Workplace Strategy Co-Creation Enterprise Change Plan 45-60 day cycles, delivered using secure online platforms Using Community for Digital Transformation of the Workplace
  34. 34. @dhinchcliffe The Biggest Lesson of Collaboration: Let The Network Do The Work....
  35. 35. @dhinchcliffe BECAUSE SOMETHING DEFINITELY WILL BE DIGITAL WORKPLACE CAN BE THE STARTING POINT FOR DIGITAL TRANSFORMATION
  36. 36. @dhinchcliffe Key Point: Mature social collaboration initiatives have 3x the community managers of low maturity efforts Community-Based Change Requires Community Management Community Managers Have Always Been Change Enablers at their Core
  37. 37. @dhinchcliffe Staffing for Collaborative Disruption + Community of Change Agents
  38. 38. @dhinchcliffe Organizations Also Want a More Usable, Manageable Digital Workplace Today Vendors that can help them reach this state will have the advantage
  39. 39. @dhinchcliffe Shadow D igital W orkplace For Better Or Worse Because Everyone is in Digital Collaboration Now
  40. 40. @dhinchcliffe point-to-point team, department, project enterprise-wide all stakholders, internal and external Hub B Hub A A Multilayered Digital Workplace Strategy supporting layer App A App D App G App F App H App E App C App B App I search compliance analytics records retention backup security community management governance a mass collaboration platform, such as ESN or online community that integrates well a team-scale collaboration platform that integrates well Customers Partners One Potential Solution: A Larger Scale, More Inclusive Model is Coming…
  41. 41. @dhinchcliffe A Big Trend: The New Digital Workplace Hub
  42. 42. @dhinchcliffe PREMISE: THE ENTERPRISE-WIDE SCALE OF COMMUNITY ONLY CAPACITY THAT CAN TACKLE BUT THE SINGLE BIGGEST OBSTACLE TO MODERN COLLABORATION: ORG CULTURE
  43. 43. @dhinchcliffe Using Online Community for Transformation • We have incredibly powerful tools in our online communities • If we have vision, we can use them for very ambitious change efforts • That go well beyond simple comms/collaboration • They are giving us access to influence, orchestrate, and guide organizations at a mass scale level • We need to build new change skills and network leadership through communities • Change agents and community managers are the future of sustainable change • It’s a competitive imepraetivce now to find these new models • I encourage you to explore the possibilities, as it’s what we’ve always intended to do with communities anyway
  44. 44. How to Connect with Me E: dion@constellationr.com M: +1-202-538-0059 W: dionhinchcliffe.com Li: linkedin.com/in/dhinchcliffe/ @dhinchcliffe

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