SlideShare ist ein Scribd-Unternehmen logo
1 von 22
Dhawal Damania, Growth Hacker
Action Point Guide to kick-start your
digital marketing
when you don’t know what to do
• Get your Analytics Right!
• SEO - Top Rankings on Google
• Content Marketing
• Social Media
• EDM and Increase the number of website subscribers
• Affiliate Marketing
• Increase Basket Size + Number of Quotes Generated
• Reduce Cart Abandonment
• Get Google Trusted Stores on the website
• Get Reviews – Feedback system
• Increase conversion rate
• Reduce customer service – help related calls by implement an online
knowledge base
• Enhance product affinity (cross – sell / up – sell)
• Competitive pricing
Top Strategies to Focus on
On Page SEO
• Content Creation
• Interlinking
• Blogs
• Page titles
• Meta Descriptions
• Meta Tags
• URL Structure
• Body Tags
• Image SEO
• Website loading times
SEO - Top Rankings on Google
• 60 - 70% of the non-technical business online don’t have analytics setup
correctly.
If you can’t measure it, you can’t improve it.
• Don’t rely just on Google Analytics, there are various tools to achieve
various results, Mixpanel, piwik etc.
Get your Analytics Right
Local SEO
• Reviews
• Local listings – Free / Paid
• Local Directory Submissions
• MOZ Subscription
SEO - Top Rankings on Google
On Page SEO
• Content Creation
• Interlinking
• Blogs
• Page titles
• Meta Descriptions
• Meta Tags
• URL Structure
• Body Tags
• Image SEO
• Website loading times
SEO - Top Rankings on Google
• Create 15-20 blog articles monthly
• Creating 20 articles for guest posting and link back
• Creating PDF / PPT and sharing them on LinkedIn / Slideshare
• Website Product videos
• How-to Videos
• Tutorial guides
• Create infographics – Sharable content
• Hosting a Webinar – office furniture experts
• Testimonials from the customers
• Create landing pages
• Blogger Out reach
• Giveaway
• Reviews
• Link Baits
Content Marketing
LinkedIn
• LinkedIn Sponsored updates - Sponsored updates provide a better way to put
your content in front of key influencers and decision makers on LinkedIn
• add photos, videos, linked articles with images, screenshots or even
infographics and SlideShare presentations
• Networking with people
• Discussion group participation
• Tag Connections in posts
• Focus on some groups to start with
• Header image with a compelling image with a CTA
• Create a pitch in the company description
• Blogs, Infographics etc updates related to office furniture business
• Developing and sharing content on LinkedIn
• InMails
• LinkedIn Groups – Contribute to groups in your domain
Social media
Facebook
• Share your projects – testimonials – make a case study, make a video
• Share blog posts
• Share tips in your industry
• Interlinking posts from other networks
• Facebook Offers
• Customer support
• Environmental images
• Inspiration
• Interesting niche related articles
• Videos – How to’s – direct upload to facebook > views as opposed to the links
• Ads- Retargetting and regular ads to target decision makers
Social media
Twitter
• Following / follow back people in the niche
• RTs and sharing content
• Hashtaging keywords
• Generate leads
• Sharing interesting content
• Connect with industry people
• Create lists on twitter, to target specific users –
• Favourite good content and mentions
• Customer support on twitter
• Lead Gen Cards
• Connect Instagram to post photos
• Use tracking URL
• Tag people in the images
Social media
Google+
• Blog Article’s links
• Interesting furniture related articles
• Hashtag
• Google+ Review
• Adding people to circles
• Comment
• Discussion
• Cross promote
• Create hangouts with suppliers
• Hangout on air (webinars)
Social media
• Popups to get • Price drops • Coupon Codes • Competitions • New product
releases • Industry news • Tips and tricks
• First order discount to use on the website with Facebook /twitter / pinterest
google+ like box
• Exclusive giveaways for subscribers – post them on social media / blog
• In line Subscription form – below product page
• Run a contest – Giveaway – ask for emails
• Add number of subscribes to social proof – “5000+ sign ups already “
• Retargeting ads to offer 10% discount if they subscribe to email – Acquisition
cost will be about .1 to .5 per acquisition – requires landing page
• A contest to win gadgets etc every month from the draw of subscribers
• Email Conceptualization, graphics, content creation, format/design, schedule,
track report
• Drip Campaigns
EDM – Email Marketing
• Creating a new channel for people to make money out of selling your products
/ services– commission based
• Daily deal sites
• Coupon sites
• Creating Creatives
• Affiliate Publisher Interactions
• Setup TOS
• Affiliate payout
Affiliate Marketing
• Free Shipping over a certain amount
• Discount Codes
• Buy $X worth products get 10% discount, $X+X– 20%
• Personalised coupons
• Bundled product discount
• Re-design up-sell / cross-sell
• 10% Cash backs for the next purchase
• Coupons popup to do certain tasks to get discounts (like us on facebook, leave
a review etc)
Increase Basket Size / No. Of Quotes
• Takes 7x more to acquire a new customer than to retain a customer
• Everything from basket Size Increase
• Dynamic Retargetting using Adroll- Adwords
• Emails with coupon to come back and buy
• Cart abandonment tools – like barilliance etc.
• Include Security proofing
• Guarantee delivery at a certain date
Cart Abandonment
• Increase the sales to 200 a month
• Sell in products which move quickly – best option for consistent sale numbers
• Cart Abandonment and Increase basket size steps
• Offer incentive to buy
Google Trusted Stores
• Implement automatic feedback system - eg. Trustpilot
• Sales / operation teams to get in touch with the customers to get review ratings
about the website / service
• Google+ Local Listing review
Reviews / Feedback system
• A/B Testing
• Create Landing Pages for Ads to achieve 1 specfic Goal – eg. Lead Gen
• Make product page / Category page more compelling
• Build trust, explain the benefits right away– push a deal top bar with money
back guarantee, return policy – Quick Shipping etc [proven data increase sale
upto 400%]
• Customer testimonial / review on the product page
• Video showcase for all products
• Popup to segment users to go to various part of the sites according to their
functional role
• Content creation for all of the above
Increase Conversion rate
• Reduce help related calls by implement an online knowledge base
• Build an online knowledge base for content marketing
• To reduce support calls to the website
• Create instruction content – slide shows, video, document for assembly etc
• Create evergreen solutions for general issues
Reduce Customer Service Hit Rate
• Enhance or deduce a way to create worthly cross-sell / up sell
Enhance Product Affinity (Cross/Upsell)
• Use tools like price2spy to ensure we are at the lowest or the most competitive
prices
Competitive Pricing
Need a Comprehensive
strategy, have a question? Or
need a helping hand with your
digital marketing effort?
I have helped more than 200+ startups across the world grow
from single person businesses to well funded ones
Email me:
dhawaldamania@gmail.com

Weitere ähnliche Inhalte

Was ist angesagt?

10 Steps to Increase Your Website & E-mail Lead Generation
10 Steps to Increase Your Website & E-mail Lead Generation10 Steps to Increase Your Website & E-mail Lead Generation
10 Steps to Increase Your Website & E-mail Lead GenerationJaime Nacach
 
Getting more subscribers
Getting more subscribersGetting more subscribers
Getting more subscribersChris Powell
 
Marketing Design Businesses: Era of Digital Disruption - Chad Stark and Drew ...
Marketing Design Businesses: Era of Digital Disruption - Chad Stark and Drew ...Marketing Design Businesses: Era of Digital Disruption - Chad Stark and Drew ...
Marketing Design Businesses: Era of Digital Disruption - Chad Stark and Drew ...DesignBloggersConference
 
ASAE LUNCH LEARNING WEBINAR: TURN YOUR WEBSITE INTO A LEAD GEN MACHINE
ASAE LUNCH LEARNING WEBINAR: TURN YOUR WEBSITE INTO A LEAD GEN MACHINEASAE LUNCH LEARNING WEBINAR: TURN YOUR WEBSITE INTO A LEAD GEN MACHINE
ASAE LUNCH LEARNING WEBINAR: TURN YOUR WEBSITE INTO A LEAD GEN MACHINEHighRoad Solution
 
Social Media and Search Engine Marketing For Business FEDA 20140401
 Social Media and Search Engine Marketing For Business FEDA 20140401 Social Media and Search Engine Marketing For Business FEDA 20140401
Social Media and Search Engine Marketing For Business FEDA 20140401Eddie Bluff
 
Building a Content Strategy That Search Engines Love - Dylan Sellberg
Building a Content Strategy That Search Engines Love - Dylan SellbergBuilding a Content Strategy That Search Engines Love - Dylan Sellberg
Building a Content Strategy That Search Engines Love - Dylan SellbergDesignBloggersConference
 
Building effective landing page and Calls-to-action for conversion
Building effective landing page and Calls-to-action for conversionBuilding effective landing page and Calls-to-action for conversion
Building effective landing page and Calls-to-action for conversionAyushma Pandey
 
Email Automation Workshop: Building Workflows That Cut Your To-Do List in Half
Email Automation Workshop: Building Workflows That Cut Your To-Do List in HalfEmail Automation Workshop: Building Workflows That Cut Your To-Do List in Half
Email Automation Workshop: Building Workflows That Cut Your To-Do List in HalfKnoxville HUG
 
How To Make Money With Facebook
How To Make Money With FacebookHow To Make Money With Facebook
How To Make Money With FacebookGarin Kilpatrick
 
Web Marketing Career Presentation
Web Marketing Career PresentationWeb Marketing Career Presentation
Web Marketing Career PresentationThe Net Impact
 
Think Global Institute Inbound Marketing January 2015
Think Global Institute Inbound Marketing January 2015Think Global Institute Inbound Marketing January 2015
Think Global Institute Inbound Marketing January 2015Elyse Meyer
 
Digital Toolkit Website Fundamentals
Digital Toolkit Website FundamentalsDigital Toolkit Website Fundamentals
Digital Toolkit Website FundamentalsShovecom LLC
 
Effective ecommerce strategies
Effective ecommerce strategiesEffective ecommerce strategies
Effective ecommerce strategiesSage Island
 

Was ist angesagt? (18)

10 Steps to Increase Your Website & E-mail Lead Generation
10 Steps to Increase Your Website & E-mail Lead Generation10 Steps to Increase Your Website & E-mail Lead Generation
10 Steps to Increase Your Website & E-mail Lead Generation
 
Getting more subscribers
Getting more subscribersGetting more subscribers
Getting more subscribers
 
Welcome to the Inbound Revolution - Dan Tyre HubSpot
Welcome to the Inbound Revolution - Dan Tyre HubSpotWelcome to the Inbound Revolution - Dan Tyre HubSpot
Welcome to the Inbound Revolution - Dan Tyre HubSpot
 
Marketing Design Businesses: Era of Digital Disruption - Chad Stark and Drew ...
Marketing Design Businesses: Era of Digital Disruption - Chad Stark and Drew ...Marketing Design Businesses: Era of Digital Disruption - Chad Stark and Drew ...
Marketing Design Businesses: Era of Digital Disruption - Chad Stark and Drew ...
 
Content as a Marketing Asset
Content as a Marketing Asset Content as a Marketing Asset
Content as a Marketing Asset
 
ASAE LUNCH LEARNING WEBINAR: TURN YOUR WEBSITE INTO A LEAD GEN MACHINE
ASAE LUNCH LEARNING WEBINAR: TURN YOUR WEBSITE INTO A LEAD GEN MACHINEASAE LUNCH LEARNING WEBINAR: TURN YOUR WEBSITE INTO A LEAD GEN MACHINE
ASAE LUNCH LEARNING WEBINAR: TURN YOUR WEBSITE INTO A LEAD GEN MACHINE
 
Social Media and Search Engine Marketing For Business FEDA 20140401
 Social Media and Search Engine Marketing For Business FEDA 20140401 Social Media and Search Engine Marketing For Business FEDA 20140401
Social Media and Search Engine Marketing For Business FEDA 20140401
 
Building a Content Strategy That Search Engines Love - Dylan Sellberg
Building a Content Strategy That Search Engines Love - Dylan SellbergBuilding a Content Strategy That Search Engines Love - Dylan Sellberg
Building a Content Strategy That Search Engines Love - Dylan Sellberg
 
Building effective landing page and Calls-to-action for conversion
Building effective landing page and Calls-to-action for conversionBuilding effective landing page and Calls-to-action for conversion
Building effective landing page and Calls-to-action for conversion
 
Email Automation Workshop: Building Workflows That Cut Your To-Do List in Half
Email Automation Workshop: Building Workflows That Cut Your To-Do List in HalfEmail Automation Workshop: Building Workflows That Cut Your To-Do List in Half
Email Automation Workshop: Building Workflows That Cut Your To-Do List in Half
 
How to use Google Analytics to redesign your website
How to use Google Analytics to redesign your websiteHow to use Google Analytics to redesign your website
How to use Google Analytics to redesign your website
 
Landing page
Landing pageLanding page
Landing page
 
How To Make Money With Facebook
How To Make Money With FacebookHow To Make Money With Facebook
How To Make Money With Facebook
 
Web Marketing Career Presentation
Web Marketing Career PresentationWeb Marketing Career Presentation
Web Marketing Career Presentation
 
Think Global Institute Inbound Marketing January 2015
Think Global Institute Inbound Marketing January 2015Think Global Institute Inbound Marketing January 2015
Think Global Institute Inbound Marketing January 2015
 
Email marketing 101
Email marketing 101Email marketing 101
Email marketing 101
 
Digital Toolkit Website Fundamentals
Digital Toolkit Website FundamentalsDigital Toolkit Website Fundamentals
Digital Toolkit Website Fundamentals
 
Effective ecommerce strategies
Effective ecommerce strategiesEffective ecommerce strategies
Effective ecommerce strategies
 

Andere mochten auch

Psychology, Science, and Pseudoscience: Class #20 (Mystic, Postmod, Econ)
Psychology, Science, and Pseudoscience: Class #20 (Mystic, Postmod, Econ)Psychology, Science, and Pseudoscience: Class #20 (Mystic, Postmod, Econ)
Psychology, Science, and Pseudoscience: Class #20 (Mystic, Postmod, Econ)Brian Hughes
 
Psychology, Science, and Pseudoscience: Class #10 (Psych: Phil of Sci)
Psychology, Science, and Pseudoscience: Class #10 (Psych: Phil of Sci)Psychology, Science, and Pseudoscience: Class #10 (Psych: Phil of Sci)
Psychology, Science, and Pseudoscience: Class #10 (Psych: Phil of Sci)Brian Hughes
 
Psychology, Science, and Pseudoscience: Class #14 (Biology and Gender)
Psychology, Science, and Pseudoscience: Class #14 (Biology and Gender)Psychology, Science, and Pseudoscience: Class #14 (Biology and Gender)
Psychology, Science, and Pseudoscience: Class #14 (Biology and Gender)Brian Hughes
 
Ucc one sided coin actual
Ucc one sided coin actualUcc one sided coin actual
Ucc one sided coin actualBrian Hughes
 
Psychology, Science, and Pseudoscience: Class #09 (Psych as Science)
Psychology, Science, and Pseudoscience: Class #09 (Psych as Science)Psychology, Science, and Pseudoscience: Class #09 (Psych as Science)
Psychology, Science, and Pseudoscience: Class #09 (Psych as Science)Brian Hughes
 
Internet Marketing and Responsive Design Roadmap - DNetZone
Internet Marketing and Responsive Design Roadmap - DNetZoneInternet Marketing and Responsive Design Roadmap - DNetZone
Internet Marketing and Responsive Design Roadmap - DNetZoneDhawal Damania
 

Andere mochten auch (6)

Psychology, Science, and Pseudoscience: Class #20 (Mystic, Postmod, Econ)
Psychology, Science, and Pseudoscience: Class #20 (Mystic, Postmod, Econ)Psychology, Science, and Pseudoscience: Class #20 (Mystic, Postmod, Econ)
Psychology, Science, and Pseudoscience: Class #20 (Mystic, Postmod, Econ)
 
Psychology, Science, and Pseudoscience: Class #10 (Psych: Phil of Sci)
Psychology, Science, and Pseudoscience: Class #10 (Psych: Phil of Sci)Psychology, Science, and Pseudoscience: Class #10 (Psych: Phil of Sci)
Psychology, Science, and Pseudoscience: Class #10 (Psych: Phil of Sci)
 
Psychology, Science, and Pseudoscience: Class #14 (Biology and Gender)
Psychology, Science, and Pseudoscience: Class #14 (Biology and Gender)Psychology, Science, and Pseudoscience: Class #14 (Biology and Gender)
Psychology, Science, and Pseudoscience: Class #14 (Biology and Gender)
 
Ucc one sided coin actual
Ucc one sided coin actualUcc one sided coin actual
Ucc one sided coin actual
 
Psychology, Science, and Pseudoscience: Class #09 (Psych as Science)
Psychology, Science, and Pseudoscience: Class #09 (Psych as Science)Psychology, Science, and Pseudoscience: Class #09 (Psych as Science)
Psychology, Science, and Pseudoscience: Class #09 (Psych as Science)
 
Internet Marketing and Responsive Design Roadmap - DNetZone
Internet Marketing and Responsive Design Roadmap - DNetZoneInternet Marketing and Responsive Design Roadmap - DNetZone
Internet Marketing and Responsive Design Roadmap - DNetZone
 

Ähnlich wie Digital Marketing Action Guide for Top SEO, Social Media & Conversion

Social Media for Inventors Society of South Florida (ISSF)
Social Media for Inventors Society of South Florida (ISSF)Social Media for Inventors Society of South Florida (ISSF)
Social Media for Inventors Society of South Florida (ISSF)Digital Compass
 
How To Create A Marketing System That Sells
How To Create A Marketing System That SellsHow To Create A Marketing System That Sells
How To Create A Marketing System That SellsChris Leadley
 
Digital Marketing for Startups
Digital Marketing for StartupsDigital Marketing for Startups
Digital Marketing for StartupsEmily Reeves Dean
 
Retailer's e commerce toolkit off price
Retailer's e commerce toolkit off priceRetailer's e commerce toolkit off price
Retailer's e commerce toolkit off priceEverest Institute
 
Live 2017 content marketing seminar
Live 2017 content marketing seminarLive 2017 content marketing seminar
Live 2017 content marketing seminarDavid Whiteley
 
Digital Marketing Plan For Real Estate
Digital Marketing Plan For Real EstateDigital Marketing Plan For Real Estate
Digital Marketing Plan For Real EstateAjinkya Honrao
 
Prime Data Boosters, Inc Capabilities
Prime Data Boosters, Inc CapabilitiesPrime Data Boosters, Inc Capabilities
Prime Data Boosters, Inc CapabilitiesDerrick anderson
 
Prime Data Boosters, Inc Capabilities
Prime Data Boosters, Inc CapabilitiesPrime Data Boosters, Inc Capabilities
Prime Data Boosters, Inc CapabilitiesMervin Rossman
 
The Off Price Show: Retailer's E-Commerce Tool Kit
The Off Price Show: Retailer's E-Commerce Tool KitThe Off Price Show: Retailer's E-Commerce Tool Kit
The Off Price Show: Retailer's E-Commerce Tool KitEverest Institute
 
Presentation on digital mkt
Presentation on digital mktPresentation on digital mkt
Presentation on digital mktprateebha
 
Search and social - Where is is all going
Search and social - Where is is all goingSearch and social - Where is is all going
Search and social - Where is is all goingSite-Seeker, Inc.
 
Inbound Marketing for Online Businesses
Inbound Marketing for Online BusinessesInbound Marketing for Online Businesses
Inbound Marketing for Online BusinessesShailesh Deshpande
 
Top 3 SEO Strategies for 2013 Revealed
Top 3 SEO Strategies for 2013 RevealedTop 3 SEO Strategies for 2013 Revealed
Top 3 SEO Strategies for 2013 RevealedGary Jesch
 
Your Social Success Story - International Pool & Spa Expo
Your Social Success Story - International Pool & Spa ExpoYour Social Success Story - International Pool & Spa Expo
Your Social Success Story - International Pool & Spa ExpoChris Treadaway
 
Inbound Marketing for Accounting Firms
Inbound Marketing for Accounting FirmsInbound Marketing for Accounting Firms
Inbound Marketing for Accounting FirmsSkoda Minotti
 

Ähnlich wie Digital Marketing Action Guide for Top SEO, Social Media & Conversion (20)

Social Media for Inventors Society of South Florida (ISSF)
Social Media for Inventors Society of South Florida (ISSF)Social Media for Inventors Society of South Florida (ISSF)
Social Media for Inventors Society of South Florida (ISSF)
 
How To Create A Marketing System That Sells
How To Create A Marketing System That SellsHow To Create A Marketing System That Sells
How To Create A Marketing System That Sells
 
Digital Marketing for Startups
Digital Marketing for StartupsDigital Marketing for Startups
Digital Marketing for Startups
 
Retailer's e commerce toolkit off price
Retailer's e commerce toolkit off priceRetailer's e commerce toolkit off price
Retailer's e commerce toolkit off price
 
Live 2017 content marketing seminar
Live 2017 content marketing seminarLive 2017 content marketing seminar
Live 2017 content marketing seminar
 
Digital Marketing Plan For Real Estate
Digital Marketing Plan For Real EstateDigital Marketing Plan For Real Estate
Digital Marketing Plan For Real Estate
 
DM1_3.pdf
DM1_3.pdfDM1_3.pdf
DM1_3.pdf
 
Prime Data Boosters, Inc Capabilities
Prime Data Boosters, Inc CapabilitiesPrime Data Boosters, Inc Capabilities
Prime Data Boosters, Inc Capabilities
 
Prime Data Boosters, Inc Capabilities
Prime Data Boosters, Inc CapabilitiesPrime Data Boosters, Inc Capabilities
Prime Data Boosters, Inc Capabilities
 
The Off Price Show: Retailer's E-Commerce Tool Kit
The Off Price Show: Retailer's E-Commerce Tool KitThe Off Price Show: Retailer's E-Commerce Tool Kit
The Off Price Show: Retailer's E-Commerce Tool Kit
 
Presentation on digital mkt
Presentation on digital mktPresentation on digital mkt
Presentation on digital mkt
 
Workshop june
Workshop juneWorkshop june
Workshop june
 
Search and social - Where is is all going
Search and social - Where is is all goingSearch and social - Where is is all going
Search and social - Where is is all going
 
Inbound Marketing for Online Businesses
Inbound Marketing for Online BusinessesInbound Marketing for Online Businesses
Inbound Marketing for Online Businesses
 
Top 3 SEO Strategies for 2013 Revealed
Top 3 SEO Strategies for 2013 RevealedTop 3 SEO Strategies for 2013 Revealed
Top 3 SEO Strategies for 2013 Revealed
 
Your Social Success Story - International Pool & Spa Expo
Your Social Success Story - International Pool & Spa ExpoYour Social Success Story - International Pool & Spa Expo
Your Social Success Story - International Pool & Spa Expo
 
SEMcamp 3 simon dance-high-growth-seo
SEMcamp 3 simon dance-high-growth-seoSEMcamp 3 simon dance-high-growth-seo
SEMcamp 3 simon dance-high-growth-seo
 
Generate Sales Lead
Generate Sales LeadGenerate Sales Lead
Generate Sales Lead
 
Asm cexpanded7steps
Asm cexpanded7stepsAsm cexpanded7steps
Asm cexpanded7steps
 
Inbound Marketing for Accounting Firms
Inbound Marketing for Accounting FirmsInbound Marketing for Accounting Firms
Inbound Marketing for Accounting Firms
 

Kürzlich hochgeladen

Viet Nam Inclusive Business Accreditation System
Viet Nam Inclusive Business Accreditation SystemViet Nam Inclusive Business Accreditation System
Viet Nam Inclusive Business Accreditation SystemTri Dung, Tran
 
办昆士兰大学UQ毕业证书/成绩单GPA修改 - 留学买假毕业证
办昆士兰大学UQ毕业证书/成绩单GPA修改 - 留学买假毕业证办昆士兰大学UQ毕业证书/成绩单GPA修改 - 留学买假毕业证
办昆士兰大学UQ毕业证书/成绩单GPA修改 - 留学买假毕业证0622mpom
 
Authentic No 1 Amil Baba In Pakistan Amil Baba In Faisalabad Amil Baba In Kar...
Authentic No 1 Amil Baba In Pakistan Amil Baba In Faisalabad Amil Baba In Kar...Authentic No 1 Amil Baba In Pakistan Amil Baba In Faisalabad Amil Baba In Kar...
Authentic No 1 Amil Baba In Pakistan Amil Baba In Faisalabad Amil Baba In Kar...Authentic No 1 Amil Baba In Pakistan
 
Role of social media marketing in digital marketing.pdf
Role of social media marketing in digital marketing.pdfRole of social media marketing in digital marketing.pdf
Role of social media marketing in digital marketing.pdftopsearchexperts
 
Entrepreneur street first Edition is now out
Entrepreneur street first Edition is now outEntrepreneur street first Edition is now out
Entrepreneur street first Edition is now outentrepreneur street
 
NEON LIGHT CITY pitch deck for AR PC GAME
NEON LIGHT CITY pitch deck for AR PC GAMENEON LIGHT CITY pitch deck for AR PC GAME
NEON LIGHT CITY pitch deck for AR PC GAMEtess51
 
blank inception deck powerpoint template
blank inception deck powerpoint templateblank inception deck powerpoint template
blank inception deck powerpoint templatericardojunco4
 
Driving Bangladesh's Growth: Demand Soars for Quality Supply Chain Managers.pptx
Driving Bangladesh's Growth: Demand Soars for Quality Supply Chain Managers.pptxDriving Bangladesh's Growth: Demand Soars for Quality Supply Chain Managers.pptx
Driving Bangladesh's Growth: Demand Soars for Quality Supply Chain Managers.pptxPraloy Chowdhury
 

Kürzlich hochgeladen (11)

Viet Nam Inclusive Business Accreditation System
Viet Nam Inclusive Business Accreditation SystemViet Nam Inclusive Business Accreditation System
Viet Nam Inclusive Business Accreditation System
 
办昆士兰大学UQ毕业证书/成绩单GPA修改 - 留学买假毕业证
办昆士兰大学UQ毕业证书/成绩单GPA修改 - 留学买假毕业证办昆士兰大学UQ毕业证书/成绩单GPA修改 - 留学买假毕业证
办昆士兰大学UQ毕业证书/成绩单GPA修改 - 留学买假毕业证
 
Hot Sexy call girls in Rajouri Garden🔝 9953056974 🔝 Delhi escort Service
Hot Sexy call girls in  Rajouri Garden🔝 9953056974 🔝 Delhi escort ServiceHot Sexy call girls in  Rajouri Garden🔝 9953056974 🔝 Delhi escort Service
Hot Sexy call girls in Rajouri Garden🔝 9953056974 🔝 Delhi escort Service
 
Why Powderless DTF Printer is T-shirt Printing Game Changer.pptx
Why Powderless DTF Printer is T-shirt Printing Game Changer.pptxWhy Powderless DTF Printer is T-shirt Printing Game Changer.pptx
Why Powderless DTF Printer is T-shirt Printing Game Changer.pptx
 
Authentic No 1 Amil Baba In Pakistan Amil Baba In Faisalabad Amil Baba In Kar...
Authentic No 1 Amil Baba In Pakistan Amil Baba In Faisalabad Amil Baba In Kar...Authentic No 1 Amil Baba In Pakistan Amil Baba In Faisalabad Amil Baba In Kar...
Authentic No 1 Amil Baba In Pakistan Amil Baba In Faisalabad Amil Baba In Kar...
 
young call girls in kailash Nagar, 🔝 9953056974 🔝 escort Service
young call girls in kailash Nagar, 🔝 9953056974 🔝 escort Serviceyoung call girls in kailash Nagar, 🔝 9953056974 🔝 escort Service
young call girls in kailash Nagar, 🔝 9953056974 🔝 escort Service
 
Role of social media marketing in digital marketing.pdf
Role of social media marketing in digital marketing.pdfRole of social media marketing in digital marketing.pdf
Role of social media marketing in digital marketing.pdf
 
Entrepreneur street first Edition is now out
Entrepreneur street first Edition is now outEntrepreneur street first Edition is now out
Entrepreneur street first Edition is now out
 
NEON LIGHT CITY pitch deck for AR PC GAME
NEON LIGHT CITY pitch deck for AR PC GAMENEON LIGHT CITY pitch deck for AR PC GAME
NEON LIGHT CITY pitch deck for AR PC GAME
 
blank inception deck powerpoint template
blank inception deck powerpoint templateblank inception deck powerpoint template
blank inception deck powerpoint template
 
Driving Bangladesh's Growth: Demand Soars for Quality Supply Chain Managers.pptx
Driving Bangladesh's Growth: Demand Soars for Quality Supply Chain Managers.pptxDriving Bangladesh's Growth: Demand Soars for Quality Supply Chain Managers.pptx
Driving Bangladesh's Growth: Demand Soars for Quality Supply Chain Managers.pptx
 

Digital Marketing Action Guide for Top SEO, Social Media & Conversion

  • 1. Dhawal Damania, Growth Hacker Action Point Guide to kick-start your digital marketing when you don’t know what to do
  • 2. • Get your Analytics Right! • SEO - Top Rankings on Google • Content Marketing • Social Media • EDM and Increase the number of website subscribers • Affiliate Marketing • Increase Basket Size + Number of Quotes Generated • Reduce Cart Abandonment • Get Google Trusted Stores on the website • Get Reviews – Feedback system • Increase conversion rate • Reduce customer service – help related calls by implement an online knowledge base • Enhance product affinity (cross – sell / up – sell) • Competitive pricing Top Strategies to Focus on
  • 3. On Page SEO • Content Creation • Interlinking • Blogs • Page titles • Meta Descriptions • Meta Tags • URL Structure • Body Tags • Image SEO • Website loading times SEO - Top Rankings on Google
  • 4. • 60 - 70% of the non-technical business online don’t have analytics setup correctly. If you can’t measure it, you can’t improve it. • Don’t rely just on Google Analytics, there are various tools to achieve various results, Mixpanel, piwik etc. Get your Analytics Right
  • 5. Local SEO • Reviews • Local listings – Free / Paid • Local Directory Submissions • MOZ Subscription SEO - Top Rankings on Google
  • 6. On Page SEO • Content Creation • Interlinking • Blogs • Page titles • Meta Descriptions • Meta Tags • URL Structure • Body Tags • Image SEO • Website loading times SEO - Top Rankings on Google
  • 7. • Create 15-20 blog articles monthly • Creating 20 articles for guest posting and link back • Creating PDF / PPT and sharing them on LinkedIn / Slideshare • Website Product videos • How-to Videos • Tutorial guides • Create infographics – Sharable content • Hosting a Webinar – office furniture experts • Testimonials from the customers • Create landing pages • Blogger Out reach • Giveaway • Reviews • Link Baits Content Marketing
  • 8. LinkedIn • LinkedIn Sponsored updates - Sponsored updates provide a better way to put your content in front of key influencers and decision makers on LinkedIn • add photos, videos, linked articles with images, screenshots or even infographics and SlideShare presentations • Networking with people • Discussion group participation • Tag Connections in posts • Focus on some groups to start with • Header image with a compelling image with a CTA • Create a pitch in the company description • Blogs, Infographics etc updates related to office furniture business • Developing and sharing content on LinkedIn • InMails • LinkedIn Groups – Contribute to groups in your domain Social media
  • 9. Facebook • Share your projects – testimonials – make a case study, make a video • Share blog posts • Share tips in your industry • Interlinking posts from other networks • Facebook Offers • Customer support • Environmental images • Inspiration • Interesting niche related articles • Videos – How to’s – direct upload to facebook > views as opposed to the links • Ads- Retargetting and regular ads to target decision makers Social media
  • 10. Twitter • Following / follow back people in the niche • RTs and sharing content • Hashtaging keywords • Generate leads • Sharing interesting content • Connect with industry people • Create lists on twitter, to target specific users – • Favourite good content and mentions • Customer support on twitter • Lead Gen Cards • Connect Instagram to post photos • Use tracking URL • Tag people in the images Social media
  • 11. Google+ • Blog Article’s links • Interesting furniture related articles • Hashtag • Google+ Review • Adding people to circles • Comment • Discussion • Cross promote • Create hangouts with suppliers • Hangout on air (webinars) Social media
  • 12. • Popups to get • Price drops • Coupon Codes • Competitions • New product releases • Industry news • Tips and tricks • First order discount to use on the website with Facebook /twitter / pinterest google+ like box • Exclusive giveaways for subscribers – post them on social media / blog • In line Subscription form – below product page • Run a contest – Giveaway – ask for emails • Add number of subscribes to social proof – “5000+ sign ups already “ • Retargeting ads to offer 10% discount if they subscribe to email – Acquisition cost will be about .1 to .5 per acquisition – requires landing page • A contest to win gadgets etc every month from the draw of subscribers • Email Conceptualization, graphics, content creation, format/design, schedule, track report • Drip Campaigns EDM – Email Marketing
  • 13. • Creating a new channel for people to make money out of selling your products / services– commission based • Daily deal sites • Coupon sites • Creating Creatives • Affiliate Publisher Interactions • Setup TOS • Affiliate payout Affiliate Marketing
  • 14. • Free Shipping over a certain amount • Discount Codes • Buy $X worth products get 10% discount, $X+X– 20% • Personalised coupons • Bundled product discount • Re-design up-sell / cross-sell • 10% Cash backs for the next purchase • Coupons popup to do certain tasks to get discounts (like us on facebook, leave a review etc) Increase Basket Size / No. Of Quotes
  • 15. • Takes 7x more to acquire a new customer than to retain a customer • Everything from basket Size Increase • Dynamic Retargetting using Adroll- Adwords • Emails with coupon to come back and buy • Cart abandonment tools – like barilliance etc. • Include Security proofing • Guarantee delivery at a certain date Cart Abandonment
  • 16. • Increase the sales to 200 a month • Sell in products which move quickly – best option for consistent sale numbers • Cart Abandonment and Increase basket size steps • Offer incentive to buy Google Trusted Stores
  • 17. • Implement automatic feedback system - eg. Trustpilot • Sales / operation teams to get in touch with the customers to get review ratings about the website / service • Google+ Local Listing review Reviews / Feedback system
  • 18. • A/B Testing • Create Landing Pages for Ads to achieve 1 specfic Goal – eg. Lead Gen • Make product page / Category page more compelling • Build trust, explain the benefits right away– push a deal top bar with money back guarantee, return policy – Quick Shipping etc [proven data increase sale upto 400%] • Customer testimonial / review on the product page • Video showcase for all products • Popup to segment users to go to various part of the sites according to their functional role • Content creation for all of the above Increase Conversion rate
  • 19. • Reduce help related calls by implement an online knowledge base • Build an online knowledge base for content marketing • To reduce support calls to the website • Create instruction content – slide shows, video, document for assembly etc • Create evergreen solutions for general issues Reduce Customer Service Hit Rate
  • 20. • Enhance or deduce a way to create worthly cross-sell / up sell Enhance Product Affinity (Cross/Upsell)
  • 21. • Use tools like price2spy to ensure we are at the lowest or the most competitive prices Competitive Pricing
  • 22. Need a Comprehensive strategy, have a question? Or need a helping hand with your digital marketing effort? I have helped more than 200+ startups across the world grow from single person businesses to well funded ones Email me: dhawaldamania@gmail.com