DHARMESH CHHETA MO:-9726498982

1. `+
AN
INDUSTRIAL VISIT REPORT
ON
"Sumul Dairy”
PREPARED BY :
Chheta Dharmesh H.
CLASS :
B.B.A. Sem 4
ACADEMIC YEAR :
2011-2012
ROLL NO.
65
GUIDED BY :
Prof.Alpa Joshi
Gyanyagna College of Science and Management, Rajkot
SUBMITTED TO :
SAURASHTRA UNIVERSITY
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2. 2|Page

3. 3|Page

4. Declaration
I, the undersigned DHARMESH CHHETA, student of B.B.A, hereby
declare that the project work presented in this report on “SUMUL DAIRY”
is my own work and submitted by me to “SHRI GYANYAGNA COLLEGE
OF SCIENCE & MANAGEMENT RAJKOT” towards the partial fulfillment
of the S.Y.B.B.A program.
This project is entirely outcome of my own efforts and the report
prepared there is based on the knowledge and the work done by me during
the project work.
I further declare that to the best of my knowledge, some part of this
report has been copied. I will be responsible for it and its consequences.
Date:
Place: DHARMESH CHHETA
4|Page

5. Preface
This training is important to me as student of management to
increase my knowledge about how management done at large scale industry
and also about brand company in details. This report contains valuable
information about customer’s view regarding SUMUL products at Surat.
This information obtains from analysis by manually, searching from internet
and practical way.
From this training, I get knowledge which is really helpful for me for
making my future bright.
DATE :
DHARMESH CHHETA
5|Page

6. Acknowledgement
I feel great pleasure to present this training report on “SUMUL
DAIRY”, Surat.
Being a student of B.B.A it is my pleasure to have an opportunity to
present this Industrial Winter Training report at “SHRI GYANYAGNA
COLLEGE OF SCIENCE & MANAGEMENT”.
My sincere thanks to my project guide Pro. Alpa Mem for his
guidance and technique about report writing that have been a key factor in
the successful completion of this project.
Last but not the least I acknowledge the support and encouragement of
my parents, teacher and friends.
Place: Yours faithfully
Date:
Dharmesh Chheta
6|Page

7. Executive Summery
Executive Summary is the brief introduction of each chapter. It
contains very few details of each chapter. Executive Summary is very
important because the reader or the user can know the details, objectives etc
of the report is useful to them on.
Introduction. This chapter contains introduction of dairy industry and same
important aspect of daily industry in India.
Company profile which contains the information of SUMUL Dairy. It
includes SUMUL dairy’s history, working area, Product mix, Hierarchy of
authority etc.
(1)Production Department
(2)Personal Department
(3) Finance Diparment
Finding & Conclusion. It provides the information regarding the results
derived from the study. It includes the conclusion of whole study.
Suggestion. It includes the views of despondence collected during the survey
regarding the SUMUL Products.
Reference Materials. It includes the all the sources information which is
used for collecting data & preparing the reports. It contents the name of web
sites & books from which the required information was collected.
7|Page

8. INDEX
No Contents Page No.
1. General Information 11
2. Company Profile 24
3. Production Department 38
4. Marketing Department 55
5. Personal Department 66
6. Finance Department 72
7. Findings & Conclusions 80
8. Suggestions 81
9. Reference Materials 82
(A) BIBLIOGRAPHY
(B) Photographs
11. Awards 84
8|Page

9. LIST OF TABLES
No Contents Page No.
1 Dairy Federation 16
2 Board of directors 29
3 Objectives of Sumul 34
4 Plant Capacity 36
5 Types of milk 43
6. Progress of Dairy Husbandry 60
Activities
7. Balance sheet data 76
8. Awards 84
9|Page

10. LIST OF CHARTS
No Contents Page No.
1. Work area of SUMUL 35
2. Unit of SUMUL & their Capacity 36
3. Product mix of SUMUL Dairy 41
4. Milk Contains 42
5. Production Process 44
6. Hierarchy of Marketing Department 58
7. Organization Structures 55
8. Hierarchy of Finance Department 75
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12. INDEX
No. Contents Page NO.
1. Introduction 14
2. Dairy Industry in India 15
3. History of Indian Dairy 16
4. Dairy Co-Operatives 18
5. NDDB Dairy 19
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13. INTRODUCTION
What is Dairy?
A dairy is a facility for the extraction and processing of animal milk mostly from
goats or cows, but also from buffalo, sheep, horses, or camels for human consumption.
As an adjective, the word dairy describes milk-based products and processes,
for example dairy cattle, dairy goat. A dairy farm produces milk and a dairy factory
processes it into a variety of dairy products.
Milk-producing animals have been domesticated for thousands of years. Initially
they were part of the subsistence farming that nomads engaged in. As the community
moved about the country so did their animals accompany them. Protecting and feeding the
animals were a big part of the symbiotic relationship between the animal and the herder.
In New Zealand English a dairy means a corner shop, milk bar or Superette and
dairy factory is the term for what is elsewhere a dairy.
In the UK a dairy is a processing facility that turns milk into a range of
products.
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14. Dairy Industry in India
The dairy sector in the India has shown remarkable development in the past
decade and India has now become one of the largest producers of milk and value-added
milk products in the world. The dairy sector has developed through co-operatives in many
parts of the State. With the increase in milk production, Maharastra now regularly exports
milk to neighboring states. It has also initiated a free school feeding scheme, benefiting
more than three million school children from over 19,000 schools all over the State.
More than 2,445 million people economically active in agriculture in the world,
probably 2/3 or even more ¾ of them are wholly or partly dependent on livestock farming.
India is endowed with rich flora & Fauna & continues to be vital avenue for employment
and income generation, especially in rural areas. India, which has 66% of economically
active population, engaged in agriculture, derives 31% of Gross Domestic Product GDP
from agriculture. The share of livestock product is estimated at 21% of total agricultural
sector.
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15. History of Indian Dairy
Milking the old-fashioned way People milked cows by hand, in some countries
small numbers of cows are still milked by hand. Hand-milking is accomplished by
grasping the teats in the hand and expressing milk by either squeezing the fingers,
progressively, from the udder end to the tip or by squeezing the teat between thumb and
index finger then moving the hand downward from udder towards the end of the teat. And
repeat using both hands for speed. Both methods result in the milk that was trapped in the
milk duct being squirted out the end into a bucket that is supported between the knees (or
rests on the ground) of the milker who usually sits on a low stool to accomplish the
milking task.
In early times the cow, or cows, would stand in the field or paddock while being
milked. Young stock, heifers, would have to be trained to remain still to be milked. In
many countries the cows were tethered to a post and milked. The problem with this
method is that it still relies on quiet animals because the milking end of the cow is not
restrained. In northern countries where cows are kept in barns in winter, and much of the
rest of the year, they are still tethered only by the neck or head, particularly where they are
kept in small numbers.
In the more recent past, people in agricultural societies owned dairy animals that
they milked for domestic or local (village) consumption, a typical
Example of a cottage industry. The animals might serve multiple purposes (for example,
as a draught animal for pulling a plough as a youngster and at the end of its useful life as
meat). In this case the animals were normally milked by hand and the herd size was quite
small so that all of the animals could be milked in less than an hour about 10 per milker.
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16. With industrialization and urbanization the supply of milk became a commercial
industry with specialized breeds of cow being developed for dairy, as distinct from beef or
draught animals. Initially more people were employed as milkers but it soon turned to
mechanization with machines designed to do the milking. Historically, the milking and the
processing took place close together in space and time on a dairy farm.
 Dairy Federation:-
(Source: 57 Annual report of SUMUL)
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17. Dairy Co-operatives
Dairy Cooperatives account for the major share of processed liquid milk marketed
in the country. Milk is processed and marketed by 170 Milk Producers' Cooperative
Unions, which federate into 15 State Cooperative Milk Marketing Federations.
The Dairy Board's programmes and activities seek to strengthen the functioning of
Dairy Cooperatives, as producer-owned and controlled organizations. NDDB supports the
development of dairy cooperatives by providing them financial assistance and technical
expertise, ensuring a better future for India's farmers.
Over the years, brands created by cooperatives have become synonymous with
quality and value. Brands like Amul (GCMMF), Vijaya (AP), Verka (Punjab), Saras
(Rajasthan). Nandini (Karnataka), Milma (Kerala) and Gokul (Kolhapur) are among those
that have earned customer confidence.
Some of the major Dairy Cooperative Federations include:-
Andhra Pradesh Dairy Development Cooperative Federation Ltd (APDDCF)
Bihar State Cooperative Milk Producers' Federation Ltd (COMPFED)
Gujarat Cooperative Milk Marketing Federation Ltd (GCMMF)
Haryana Dairy Development Cooperative Federation Ltd. (HDDCF)
Himachal Pradesh State Cooperative Milk Producers' Federation Ltd (HPSCMPF)
Karnataka Cooperative Milk Producers' Federation Ltd (KMF)
Kerala State Cooperative Milk Marketing Federation Ltd (KCMMF)
Madhya Pradesh State Cooperative Dairy Federation Ltd (MPCDF)
Maharashtra Rajya Sahakari Maryadit Dugdh Mahasangh (Mahasangh)
Orissa State Cooperative Milk Producers' Federation Ltd (OMFED)
Pradeshik Cooperative Dairy Federation Ltd (UP) (PCDF)
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18. Monitoring Mechanism And
Regilatory For Dairy in India
NDDB
The National Dairy Development Board was created to promote, finance and
support producer-owned and controlled organisations. NDDB's programmes and activities
seek to strengthen farmer cooperatives and support national policies that are favorable to
the growth of such institutions. Fundamental to NDDB's efforts are cooperative principles
and cooperative strategies.
 Philosophy:
• Cooperation is the preferred form of enterprise, giving people control over the
resources they create through democratic self-governance.
• Self-reliance is attained when people work together, have a financial stake, and
both enjoy the autonomy and accept the account ability for building and managing
their own institutions.
• Progressive evolution of the society is possible only when development is directed
by those whom it seeks to benefit.
• In particular, women and the less privileged must be involved in cooperative
management and decision-making.
• Technological innovation and the constant search for better ways to achieve our
objectives is the best way to retain our leading position in a dynamic market.
While our methods change to reflect changing conditions, our purpose and values
must remain constant.
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19. The National Dairy Development Board (NDDB) was founded in 1965 to replace
exploitation with empowerment, tradition with modernity; stagnation with growth,
transforming dairying into an instrument for the development of India's rural
people.NDDB began its operations with the mission of making dairying a vehicle to a
better future for millions of grassroots milk producers. The mission achieved thrust and
direction with the launching of ”Operation Flood", a programme extending over
26 years and which used World Bank loan to finance India's emergence as the
world's largest milk producing nation. Operation Flood's third phase was completed in
1996 and has to its credit a number of significant achievements.
As on March 2006, India’s 1, 17,575 village dairy cooperatives federated into 170
milk unions and 15 federations procured on an average 21.5 million litres of milk every
day. 12.4 million Farmers are presently members of village dairy cooperatives.
Since its inception, the Dairy Board has planned and spearheaded India's dairy
programmes by placing dairy development in the hands of milk producers and the
professionals they employ to manage their cooperatives. In addition, NDDB also
promotes other commodity-based cooperatives, allied industries and veterinary biological
on an intensive and nation-wide basis.
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20. Action Plan for strengthening cooperative business
 Strategy
• Recruit, train and motivate increasing numbers of women to work for
cooperatives to achieve significant improvements in dairy husbandry, as they
primarily shoulder animal husbandry related responsibilities in rural India
• Consolidation and growth in milk and milk product marketing, promoting
better equity for regional cooperative brands and developing qualified and
skilled manpower
• Education of producer members, opinion leaders and trained professionals to
be expanded and strengthened
• Empower local leaders, strengthen societies and equip their staff and members
with the skills and information they need.
• Persuade the State and Central Governments to remove
the shackles on cooperative laws so cooperatives can compete
on equal terms with other forms of enterprise
 Action Plan
Institution Building Development
• Orientation/induction programmes for farmers.
• Training of Management Committee Members and Society Secretaries in
preparing business plans and its implementation.
• Reorientation of union staff to new roles identified to meet perspective 2010 goals.
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21. Strong Financial Base
• Increase in dairy cooperative owned funds
• Increase in cooperative contribution to union share capital
Expanding Marketing
• Assistance in planning, implementation and monitoring of business plans of milk
unions geared to meet the targets envisioned in Perspective 2010
• Offering financial and technical help to milk unions and federations in areas such
as sales promotion, consumer education, distribution infrastructure development
etc.
• Standardization of artwork, color, logo and retail outlet design across regional
cooperative brands with a view to promote better recall by consumers under a
common mnemonic umbrella
• Introduction and improvement of marketing systems and processes necessary to
perform better in a competitive market place
• Training and development of management and staff of milk unions and
federations.
Legislative Framework
• Supporting efforts aimed at enactment of progressive legislative framework for the
cooperatives at the State and the Centre
• Encouraging and assisting dairy cooperatives in incorporation under progressive
and enabling laws.
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22. Women's Participation
• Increasing women membership in dairy cooperatives to 50 per cent recognizing
the potential of this segment as decision makers having practical knowledge about
animal husbandry practices
• Undertaking measures for significantly improving women's participation in the
governance of dairy cooperatives.
Perspective 2013 plan
The Perspective 2013 plan of the Dairy Board maps the future of dairying in India,
setting realistic goals for Strengthening Cooperative Business, Production Enhancement,
Assuring Quality, and creating an Information and Development Research. The plan was
realized with the successful completion of the Operation Flood Programme and has been
developed by the State Milk Marketing Federations and the Milk Producers' Cooperative
Unions in consultation with the Dairy Board. The Perspective 2013 goals and strategies to
meet them have been drawn by its actual implementers - Federation and Unions and
supported by NDDB.
Market Overview
Increasing milk production and strong domestic demand for processed dairy
products fuels the Indian market for dairy machinery. India possesses an estimated 300
million dairy animals, and 90 million are producing animals. Of these 90 million, only
20% are in the organized commercial sector, but their number remains significant at 18
million. The large commercial operations are concentrated in the following states:
Punjab in the North; Gujarat and Maharashtra in the West; and parts of Kerala
and Tamil Nadu in the South.
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23. The growing Indian middle class—estimated at around 300 million and growing at
around 5% annually—with their increasing disposal incomes drives the growth of the
dairy equipment industry in India. Along with wheat and rice, milk and milk-based
products are the most popular staples of the Indian diet. Milk-based sweets play an
important role in Indian cuisine, festivals and traditions in all homes throughout the year.
India leads the world in milk production with a current annual output of 91 million
tons. This production constitutes 13% of the world's total output and over 55% of Asia's
total milk yield. India’s milk production is estimated to be growing at 4-5% per annum
against the world’s average of 1%. The projected milk output in India by 2013 is 115
million tons.
The hugely successful Indian dairy cooperatives under the Indian Operation Flood
project, a dairy development project launched in 1970, are responsible for the rapid
growth and commercialization of the Indian dairy sector. The dairy cooperatives
contribute the major share of processed liquid milk marketed in India. 170 Milk
Producers' Cooperative Unions, organized into 15 State Cooperative Milk Marketing
Federations, process and market milk in India. These cooperatives manufacture well-
known brands such as Amul, Vijaya, Verka and Mother Dairy.
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24. 24 | P a g e

25. COMPANY PROFILE
“SUMUL”
(Surat District Co-operative Milk Producer’s Union LTD.)
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26. INDEX
No. Contents Page NO.
1. Introduction 27
2. Company Overview 28
3. History 31
4. Sumul’s Vision Statement 33
5. Objectives of Sumul O 34
6. Unit of SUMUL & Their Capacity 36
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27. INTRODUCTION
Sumul or Surat Milk Union Limited, which is now renamed as The Surat District
Co-operative Milk Producer’s Union Ltd, is one among the 12 district unions which acts
as manufacturing units of dairy products for Gujarat Co-operative Milk Marketing
Federation Limited, the marketers of Amul and Dhara brand of products.
The Sumul district co-operative milk producer’s union ltd (SUMUL Dairy) is a co-
operative endeavor committed to help marginal farmers and down trodden tribal to lead to
a healthy life and better standard of living through scientific animal husbandry practices.
Today’s Sumul enjoys the pride to serve milk and milk products to populous Surat city
and surrounding towns of it.
Sumul is holding strong brand equity in Surat district and command more than
70% of the liquid milk in Surat city, to make the distribute system fast and the delivered
milk in time they have as many as 81 milk transportation routes and 1531 agents (1386
regular and 145 full time)
The area of operation of sumul is the entire district of surat. The present milk
procurement of 160.929,736 liters of milk annually makes it the third largest union in the
state after the AMUL and Mehesana dairy. The present market of Surat for liquid milk is
around 4.5 lack liters per day. This has necessary active development of “by product”
market. Products so far introduced are paneer, ghee, flavored milk, sweet, shrikhand, lassi,
butter milk etc.
Under Sumul’s activities, Surat district is now firmly established as a milk shed
and is growing from strength to strength.
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28. COMPANY OVERVIEW:
Name : Surat District Milk Producers’ Union Ltd.
Address : Surat District Milk Producer’ Union Ltd.
Post Box No.-501,
Sumul Dairy,
Surat- 395008
PH: 2427691-94, 2422137, 2418717, 2418666
Fax: +91-261-2433572
E-mail: sumul@sumuldairy.com
MD : Jayesh Desai
Bankers : The Surat District Co-operative Bank Ltd.,Surat
Sarvodaya Sahakari Bank Ltd.,Surat
State Bank of India, Surat
Bank of Baroda,Bhagatalao, Surat
Surat Mahila Nagrik Sahakari Bank Ltd, Surat
Surat Nagrik Sahakari Bank, Surat
Indian Bank, Surat
State Bank of Saurashtra, Surat
DENA Bank, Surat
Co-operation Bank, Surat
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29. Board of directors:-
No. Name / Address Residence phone
1.
Shri
Man
ubha
i
Amt
habh
ai
Pate
l
Chai
rma
n
Repr
esen
tativ
e,
Niha
li
(02625-2531293)
Dud
MO.98241-10316
h
Utpa
dak
S.M.
Ltd,
At.:
Niha
li,
Po.:
Dho
likui
,
Tal.:
Mah
uva.
394
250
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30. 2.
Shri
Sud
amb
hai
Rag
huna
thbh
ai
Pate
l
Vice
Chai
rma
n
Repr
esen
tativ
e,
(02628)-
Veld
244238 / 244228
a
Vib
hag
Dud
h
Utpa
dak
S.M.
Ltd.
At.
Veld
a
Tal.
Niza
r
394
370
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31. 3.
Shri
Chu
nilal
Durl
abhb
hai
Pate
l
Repr
esen
tativ
e,
Lota
rwa
Dud
hUt (02626)
pada 222446 / 220017
k S.
M.
JIN
Ltd,
At.
&
Po.:
Lota
rwa,
Tal.:
Vya
ra.3
94
650
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32. 4.
Shri
Arvi
ndb
hai
Sing
abha
i
Gam
it
Repr
esen
tativ
e,
Pipa
lku
wa
Dud
(02624-251088)
h
Utpa
dak
S.M.
Ltd,
Pipa
lku
wa,P
o.:Pi
palk
uwa,
Tal.:
Son
gadh
.394
660
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33. 5.
Shri
Jaye
shbh
ai
Natv
arbh
ai
Pate
l
Repr
esen
tativ
e,
Dela
d
Dud
h (02621-242362)
Utpa
dak
S.M.
Ltd,
At.
Dela
d
Po.:
Saya
n,
Tal.:
Olpa
d.39
454
0
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34. 6.
Shri
Jiten
dra
Dhir
ajlal
Des
ai
Repr
esen
tativ
e,
Uch
chal
Dud
h
Utpa (02628) -
dak 231106/231123
S.M.
Ltd,
At
&
Po.:
Uch
chal
,Tal.
:
Uch
chha
l.39
437
5
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35. 7.
Shri
Ratil
al
Som
abha
i
Mas
ter
Repr
esen
tativ
e,
Sura
t
Dud
h
Utpa
dak (0261-2543404)
M.
Ltd,
40-
A,
Pate
lnag
ar,
A.K.
Rd,
Sura
t
Tal.:
Cho
ryasi
.395
008
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36. 8.
Shri
Man
ojbh
ai
Nara
nbha
i
Pate
l
Repr
esen
tativ
e,
She
khp
ur
Dud
h (02621-242526)
Utpa
dak
S.M.
Ltd,
At
She
khp
ur
Po.:
Saya
n,
Tal.:
Kam
rej.3
941
80
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37. 9.
Shri
Shiv
abha
i
Bab
ubha
i
Pate
l
Repr
esen
tativ
e,
Nau
gam
a
Dud
h
Utpa (02623-233288)
dak
S.M.
Ltd,
At
Nau
gam
a(Na
ni)
Po.:
Sim
odra
,Tal.
:
Man
grol.
394
410
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38. 10.
Shri
Ram
anbh
ai
Uka
diya
bhai
Gam
it
Repr
esen
tativ
e,
Zan
khal
a
Dud
(02623-221396)
h
Utpa
dak
S.M.
Ltd,
At
&
Po.
Zan
khal
a
Tal.:
Man
dvi.
394
160
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39. 11.
Shri
Bhu
pend
rabh
ai
Ratil
al
Des
ai
Repr
esen
tativ
e,
Valo
d
(02625-220151)
Dud
h
Utpa
dak
S.M.
Ltd,
At
&
Po.
Tal.:
Valo
d.39
464
0
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40. 12.
Shri
Sha
ntila
l
Kaly
anji
bhai
Pate
l
Repr
esen
tativ
e,
Bag
umr
a
Dud (02622-263308/2633
h 09)
Utpa
dak
S.M.
Ltd,
At
&
Po.
Bag
umr
a.
Tal.
Pals
ana.
394
315
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41. 13.
Shri
Arvi
ndb
hai
Bha
gvan
jibh
ai
Pate
l
Repr
esen
tativ
e,
Ram
pura
Dud
h&
(02622-220431)
Sha
kbha
ji
U.S.
M.
Ltd.
At.R
amp
ura.
Po.
Vara
d.
Tal:
Bard
oli.3
946
02
41 | P a g e

42. 14.
Shri
Pars
otta
mbh
ai
Mun
diya
bhai
Pad
vi
Repr
esen
tativ
e,
Uma
rda
Dud C/o.(02629-253474)
h
Utpa
dak
S.M.
Ltd.
C/o.
At
&
Po.
Uma
rda,
Tal.
Uma
rpad
a.
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43. 15.
The
Dist
rict
Regi
strar
,
Repr
esen
tativ
e,
The
Regi
strar
, (0261)-2472051 (O)
Co-
op.
Soci
eties
,
Guja
rat
Stat
e,
Gan
dhin
agar.
16.
Shri
P.
Chel
lapa
Repr
esen
tativ
----------
e,
N.D.
D.B.
,
Ana
nd.
43 | P a g e

44. 17.
Shri
S.K.
Bhal
la /
S. T.
Des
ai
Repr
esen
-------
tativ
e,
GC
MM
F
Ltd,
Ana
nd.
18.
Shri
Jaye
sh H
Des
ai
I/C.
Man
agin
g (0261)-2422180/242
Dire 2137
ctor,
sum
ul
dair
y,
Sura
t.
(Source: 57 Annual report of SUMUL)
Date of registration: 22nd August, 1951
Date of commissioning of Pasteurization Dairy Plan: March, 1968
Dairy Plant capacity at the time of commissioning: 50,000 ltrs per day
44 | P a g e

45. Present capacity of Dairy Plant: 5, 00,000 ltrs per day
Milk Powder drying capacity: 12.5 Mts. per day
History:-
In the year 1939 Sardar Vallabhbhai Patel went and met the farmers of Anand and
told them that for the trade of milk the DAIRY was necessary. At that time person named
Tribhuvandas Patel came forward to take the leadership. During that time there was only
one dairy. "POLSUN DAIRY", which belong to British and them use to give very less
prices for milk to the Indian Milkmen. In order to support the Indian farmer's "Amul
Dairy"' was established in the year 1946. Dr. Kurien was appointed at this dairy. Dr.
Kurien along with Tribhuvandas Patel took the leadership. India becomes independent in
the year 1947. In the meantime AMUL DAIRY got order from the WHO to produce milk
powder. At that time Dr. Kurien & Dr. Dalaya found the technique of producing milk
powder from buffalo milk. After looking at this Lal Bahadur Shastri took the visit of
45 | P a g e

46. Ajampur village & promised them to provide with more money for the systematic
development of the dairy industry. For the proper development of the dairy industry
NDDB was established at ANAND.
During that historical period in the year 1948, let Shri jagjivandas R. Patel
(popularly known as "DASKAKA') brought farmers of Olpad Talukas under the ambit of
the co-operatives society. The society was registered on 1-8-1949 as Takoyma limited.
Thus, come into foundation of the super structure of the Surat district cooperatives milk
producers union limited (SUMUL) Surat.
Hygienic and pure milk was almost unknown in the market. In fact unbridled
adulteration of milk was practiced by these traders to meet the growing demand of milk in
the city. To salvage the poor producers from the clutches of these Private Traders,
Organization and integration of procurement, processing and marketing of milk and milk
products by the producers themselves on a sound cooperative line was essential; this
would also ensure elimination of middlemen, equitable distribution of benefits to Rural
Milk Producers and indirectly to urban milk consumers as well.
Hence, the Surat District Cooperative Milk Producers' Union Ltd., SUMUL is
trade name and literally meaning sound price, came into existence on August 22,
1951. A real break through in SUMUL came in 1966, with the approval of dairy plant
project of Rs.77.47 lakhs under the swadeshi programme. The state government also
provided Rs.74.28 lakhs in the form of subsidy loan and share capital. Dr. Kurien
designed the dairy plant to cope up with the targeted increase in milk procurement in the
succeeding years. The former commissioning of the pasteurization plant on March 17,
1968 was the turning point for SUMUL. A 50 TLPD dairy plant was established in 1968
& there after marketing of (Pasteurized milk in bottle was started marketing of milk in
polythin was started in 1978).
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47. For the development of dairy industry NDDB started number of flood operation.
These flood operations include various important aspects like transportation machinery,
procurement of milk at low cost, awareness about human rights & responsibility and high
productivity at low cost. By these great efforts, in the year 1998-99, 72 million tone of
milk was produced in India and India become the first milk producing country, which is
more than 68 million in U.S.A. So it was called “white revolution
Sumul’s Vision Statement
“WE ARE SOCIALLY RESPONSIBLE ORGANISATION WITH
COMMITMENT TO CONSUMER DELIGHT AND RESPECT FOR ALL. WE
BELIEVE IN GROWTH AND CONTINUOUS IMPROVEMENT THROUGH
TEAMWORK, TRUST & EXCELLENCE WITHOUT COMPROMISING OUR
HONESTY AND INTEGRITY”
It is quite obvious from the mission statement of the Sumul; the organization is
committed to customer satisfaction and believes in providing the highest quality of
47 | P a g e

48. product to them. Infect, for ensuring highest quality product, it has already put in to
practice TPM and TQM tools in the organization besides many Quality Circle (QC)
and Small Group Activity (SGA) operating in the organization to achieve the vision and
mission.
Objectives of Sumul:-
The Sumul Dairy was established with the following objectives :
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49. To
pro
vid
e
ma
xi
mu
m
ret
urn
to
pro
duc
ers
To
Pro
vid
e
go
od
qua
lity
Mil
k
and
Mil
k
Pro
duc
t to
con
su
me
rs 49 | P a g e

50. Work Area of SUMUL
Cilling Centre
Main Dairy Plant
km distance from surat
Taluka/ Tahsil Name Cattle Feed Factory
(Source: www.Sumuldairy.com)
SUMUL dairy is located near railway station road in Surat. It covers 15,000 – acre
land. Sumul provides milk collection facilities at the producer's door in each village
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51. cooperative wherefrom milk is speedily, efficiently and economically transported twice
daily (both in the morning and evening) to its Dairy Plant, Chilling Centers for processing
and marketing currently 81 Milk Routes are playing, keeping the criteria of optimum
coverage of marketable surplus, required distance, safe time limit and minimum
overlapping between the routes on economical grounds
Since the milk procurement system has been extended far and wide in the entire
district. Sumul have five chilling center at Bajipura, Uchchal, Navi Pardi, Chaved and
Dediapada site at a distance of 50,105,25,110,146 km respectively from Surat city. The
chilled is then transferred to the mail plant at Surat railway station road.
Unit of SUMUL & Their Capacity
 Plant capacity
no. Chilling Center Establishment Capacity in LPD Distance from
Surat (km )
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52. 1 SUMUL DAIRY 1951 500000 0
2 Bajipura Chilling 1975 300000 50
Centre
3 Uchchhal 1982 100000 105
Chilling Centre
4 Navi Pardi 1996 200000 25
Chilling Centre
5 Sumuldan 1970 300 mt/day 20
Factory
These 5 chilling center have provided have provided equal opportunities of milk
marketing to the distantly inhabited tribal milk producers, which aids the economy of their
milk production enterprise or else they would have been obliged to dispose of their milk
to the middlemen at very low price. These chilling centers were established with a view to
improve the quality of milk and ease pressure at its headquarters. A large plot of area was
bought while establishing Navi Pardi Chilling Center keeping in mind to shift the dairy
plant from city, if the need arises in future.
Expansion & Diversification
The formal commencing of the pasteurization plant was a turning point in the life
of SUMUL. The plant was inaugurated by Morarjee Desai. At that time the capacity of
pasteurization of milk was 50,000 liter/day.
The expansion of Dairy plant in accordance with the NDDB was done by the Dr. V.
Kurian on 21st April, 1979. The capacity was increased to 1, 00,000 liter/day.
In the second stage of expansion, the capacity was increased to 2, 00,000 liter/day
during the year 1958 with the help of NDDB and Gujarat Co-Op. Milk Marketing
Federation Ltd. They give financial as well as technical assistance.
Due to increase of the population of Surat city their felt a need to increased the
capacity of milk pasteurization. In the 3rd stage of operation flood capacity was increased
to 4, 00,000 ltr/day. Today the plant is working with the capacity of
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53. 7, 50,000 liter/day. They have also built milk chilling center at Bajipura, Uchhal, Navi
Pardi, and Nize
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54. INDEX
No. Contents Page NO.
1. Introduction 40
2. Product Mix of Sumul Dairy 41
3. Milk Products 42
4. Production Department 44
5. Product PhotoGraph 52
6.
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55. INTRODUCTION
The production function of a business is concerned with the creation of a product
or required to satisfy customers need wants & desires production well be considered most
effective when it serves a dual purpose.
 It must operate primarily to satisfy customer demand.
 It must permit production activity to operate in economical manner.
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56. Production management assures the accomplishment of twin organization goals
visa, satisfaction & productivity mainly through the function of production, planning,
production control, quality control & inventory control.
Production means creation of activities & covers all the activities of procurement
allocation & utilization of resources such as labor materials equipments, machinery etc.
The modern management of production uses scientific method & discipline. The results of
good production management are selected to many interested parties.
 The consumer
 The employee
 The investor
 The suppliers
 The community
 The Nation
Product Mix of SUMUL Dairy:-
Products Mix: “the set of all products and items that a particular seller offers for sales
to buyer.”
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57. Liquid Milk Milk Products Self
Developed
Products
Dahi
Whole Milk
Paneer
White Butter
Pasteurized
Flavour Milk
Standard Milk
Ghee
Sweets
Butter Milk
Milk
Shrikhand
Skimmed Milk
Skimmed Powder
Milk Sumul Sugar
Cow Milk Sumul Tea
(Product mix of Sumul dairy)
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Milk Products

58. Milk Products
Milk is the main product that is produced by the sumul. Milk acts as a raw material
for the other products of sumul like curd, butter milk, paneer, etc. Sumul processes variety
of milks such as whole milk, toned milk, cow milk, etc because the demands of milk are
different from customer to customer sumul tries to fulfill all the demands, e.g. people
who want ‘Malai’ purchases whole milk standardize milk is used for tea.
A white or yellowish fluid secreted by the mammary gland of animals. It consists
of emulsion of fat in water with casein and other proteins, milk sugar and inorganic salts.
The solids other that fat include protein, carbohydrates, water-soluble, vitamins and
minerals.
 Milk contents
MILK
FAT SNF
VITAMIN PROTEIN MINERALS
A, D, E, K IRON CALSIUM
LECTORS
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59. According to the prevention of food adulteration rules 1995,the percentage of
milk, fat and SNF in different classes and designation of milk specified respectively are as
follow: Buffalo milk (5%-6% and 9%), cow milk (3%-4% and 8.5%) recombined milk
(3% and 8.5%) double toned milk (1.5%-9%) and skimmed milk
(not more than 0.5% and 8.7%) the fat percentage for the milk of Cow and Buffalo varies
from state to state and is detailed is DFA rules.
 Types of milk
Name FAT (%) SNF (%)
Whole Milk 6 9
Toned Milk 3 9
Cow Milk 3.5 8.8
Skim Milk 0.07 9.3
Standardize Milk 4.5 9
Buffalo Milk 5.5 9
Sumulya 6.2 9.1
Pasteurized standardized milk
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60. Production Department
Production Process:
Milk cycle:
1. A machine milking the cow.
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61. 2. Milk Producers' Cooperative LTD collects the milk
from all the villages.
3. The collected milk is tested against the set standards.
That insures quality of milk being received from the
root level.
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62. 4. The received milk is sold locally as well as
transported to the dairy for the further processing.
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63. 5. The milk is tested in dairy lab. No compromises with
the quality of milk being received.
6. qualified milk is received at Raw Milk Receiving
Dock at Dairy.
7. Cleanliness is always the top priority at any stage of
the milk cycle. Can cleaning process.
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64. 8. Milk is pasteurized, clarified, and standardized using
latest technological machines & equipments.
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65. 9. Milk again tested before being packed.
10.Pouch filling for the end user.
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66. 11.Packed milk stored in well-maintained cold storage.
12.Milk dispatched for the sales in the market.
Quality Control Department
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67. Marketing Department
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68. Purchase and Store Department & Transportation
Batter milk
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69. Flavored Milk
Malay puri
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70. Other Seets
Rasgulla:-
Gulab jabun:-
Panir:-
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71. Peda:-
Shrikhand:-
Pure Ghee:-
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72. No. Contents Page NO.
1. Introduction 57
2. Hierarchy of Finance Department 58
3. Product planning 59
4. Progress of Dairy husbandry activities 60
5. Marketing process 61
6. Advertising 62
7. Channel of distribution 63
8. Marketing research 64
INDEX
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73. INRTODUCTION
The concepts of market are very important. Marketing is a comprehensive learn. It
includes primary resources. Such as human resources, finance & management as well as a
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74. set of activities in order to direct the flow of goods & services from producer to consumer
in the process of exchange & distribution.
Marketing may be defined as process of exchange between seller & buyer. It
involves a number of inter related activities designed to plan promote, distribute & price a
product or service in order to meet the wants & needs of both the parties in exchange.
Transaction viz: - Consumer (buyers) & producer (sellers) P.Kotler define marketing as
“The human activity directed at satisfying needs & wants through exchange process.”
Marketing is the “creating & delivery of standard of living to the society” A total
system of interacting the business activities designed to plan, price promote & distribute
want satisfying products & service to present & potential customers.
According to the committee of American marketing association. Marketing consist
of performance of business activity that direct the flow of good and services from
producers of supplier to the consumer and users.
In Sumul Dairy proper emphasis has given is the concept of marketing as it helps in
increasing the selling and profitability and that is why the separate department of
marketing has kept carrying on and control marketing activities of milk made products are
performed by Gujarat milk marketing federation Ltd. On behalf of Smul Dairy this
organization has been set up with the purpose of the overcoming the intro competition
between members and to give fight to outer competitors GCMMF carries on all the
marketing activities on behalf of its member.
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75. Hierarchy of Marketing
Department
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76. PRODUCT PLANING
The product is origin of marketing. The product is synonymously used with things
producing and service. But we can satisfy the human wants, is product. By the exchange
of this product seller gets profit while customers gets satisfaction by using it.
By the nature of users, it can be analyses into customer product and industrial
product. The product, which is directly used by customer, is consumer product. While the
product is used by industrialists for further production is industrial product.
The product produced by Sumul Dairy i.e. milk, butter, ghee, and customers directly
use milk powder. Therefore they are define as customer product while the allied the
production of is called industrial product.
PRODUCT LINES
Today due to vitality of market increasing demand increase in diversity of product
and cutthroat competition a company puts more then one product in market and is called
product line.
Similarly the group of product, which are produced and sold by one company, is
called product mix. We can that the product is complementary to the other product while
in product line the product are competing each other.
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77. PROGRESS OF DAIRY
HUSBANDARY ACTIVITIES
INDICATORS 2008-2009 2009-2010 2010-2011
1. Village Co Operative Societies 1026 1033 1059
2. Members 577728 583870 598707
3. Milk collected from Societies 25869244 25795772 253856435
(in kegs.) 3 6
4. Chilling Unit in societies 138 145 150
5. Sale of Amuldan (in Metric 142056 134158 136946
tones)
6. Milk collection centers 895 903 906
(owned by Societies)
7. A.L.Centre 858 875 915
[a] Liquid Semen 451 452 488
[b] Frozen semen 407 423 427
8. Artificial Insemination done 657643 655548 675707
9. Pregnancy Diagnosis Cases 229727 240275 245967
10. [a] Infertility Camps 832 1916 2193
[b] No of Case 33464 85546 85855
11. Veterinary First aid Cases 78146 86846 85855
12. Special Veterinary Visits 231501 237597 253672
13. Village consultancy Centers 21 29 38
[a] No. of attached Societies 250 427 473
[b]No. of Special Visits 80791 94248 113734
Through Federation Amul get fixed Percentage of commission on each production.
Federation selling function done through 33 sales officers in all India & 250 persons are
working on this sales office.
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78. MARKETING PROCESS
Marketing of Sumul’s product is done by G.C.M.M.F Ltd. 90% of Amul products are
marketed by federation except for liquid milk.
Before establishment of G.C.M.M.F dairy market the product directly, this lead too
many problems. Thus the Gujarat co-operative milk marketing federation areas
established in 1972 for marketing the dairies of Gujarat. (Total 12Dairies)
All the faction of marketing like advertising, budget, marketing research, price for
product etc. G.C.M.M.F. It sent monthly market requirement date to the dairies &
according to this another concerned dairies will work.
Dairy the amount of production of Sumul like cheese, butter, milk, powder, chocolate
etc. are sent to the commercial department through production department. This data is
very useful to the Sumul dispatch orders, which is sent to the federation dispatch order. It
involves quality of good when the good are to be sent price signal executive etc.
The dispatch orders are sent to concerned state by programmer committee & under
committee member different persons are included line member of Amul.
PRICING POLICIES
Pricing is the sum of the values consumers exchange for the benefits of having or
using the amount of money changed for a product as organization & many non-profit
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79. organization set prices is the only element in the marketing mix that producers revenue
price is also one of the most flexible element of marketing mix.
Through out the history prices were set by buyers & seller’s negotiation with each
other sellers would ask for a higher price then they expected to pay through bargaining,
they would arrive at an acceptable price.
Price is all round as all profit making.
Setting one price for all buyers is relating modern idea. It was given impetus
by the development of the large scale retailing at the end of the nineteenth century.
A company can pursue any of the following objectives through its pricing.
1. Survival.
2. Maximum current profit.
3. Maximum current revenue.
4. Maximum scales growth.
5. Maximum quality leadership.
Sumul fixes pricing policy for industrial items like coco, butter, coco powder, coco
mass, cream etc. and variable pricing policing policy for factory product like cheese,
butter, ghee, chocolate, baby food etc.
Company andle pricing in a variety of ways. In large compromise, pricing is handled
by market division & product line manager.
Sumul chooses prices depending upon market. Sumul does not compromise with the
quality for getting order. The strength of getting order. The strength of the company line
on high quality of fabrication & creation of the job to the consumer’s satisfaction.
ADVERTISING
Advertising is one tool that a company uses to direct persuasive communication to
target buyers & consumer. Advertising is any paid from of non-presentation & promotion
of ideas well as services by identified sponsors.
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80. Advertising is employed in all the countries of the world. Advertising is a cost
effective ways to dissemination messages.
There are five major decisions in developing an advertising programmer knows as five
ms:
1. Mission: What are the advertising objectives?
2. Money: How much can be spent?
3. Message: What message should be sent?
4. Media: what media should be used?
5. Measurement: How should the result is evaluated?
The major objectives of advertising are to inform to persuade & to remind customers
about the media.
Frequency & impact, choosing, among major media type, selecting specific media
vehicles, deciding on media timing & deciding geographical media allocation.
Advertising is very important tool for the product range of Sumul Dairy. The company
is given advertising in reputed & well circulated industrial magazines T.V. Newspapers
etc.
This is done order to bring awareness of the company’ various product among the
customers & introduce, co-range of product into nearly diversification fields.
This is done order to bring awareness of the company’s various products among the
customers & introduce, co-range of product into nearly diversification fields.
CHANNEL OF DISTRIBUTION
Most producers do not sale their good directly to the final users. But they sale their
product by keeping marketing intermediaries performs various type of factions and
bearing various names. It means most producer work with marketing intermediaries to
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81. bring their producers to market. The marketing intermediaries made up a marketing
channel.
Marketing channels are sets of inter dependent organization involved in the process
of marking a product of service available for use or consumption.
It is an important in modern days. By dole fating some control over how and to
whom the products are sold, the producers do again several advantages by using
intermediaries. As we know that many producer lack the financial resources to carry out
direct marketing. While in some case direct marketing is not feasible, in these types of
situation the marketing intermediary makes their place. Thought contacts, experience,
specialization and scale of operation, intermediaries offer the firm more then it can
achieve unit own.
As Sumul Dairy in milk selling is not able to distribute and sale the milk on its own,
it is taking the help of intermediary, which know in bringing the product and its total
closer to the final buyers constitute a channel level. Sumul Dairy distributor channels
graphical representation is as follows.
Sumul Dairy
GCMMF
Area Depot
Distributors
Retailers
Consumers
MARKETING RESEARCH
Market decision making is both problems in challenge because it depend on
consumer behavior to meet with this problems and challenge the marketing manager has
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82. to collect dependable marketing data and information base of decision marking, this job of
collecting recording and analysis data for marketing decision is known as “marketing
research”
According to CRISP “marketing research’’ is the systematic objective and
exhaustive search study of the facts relevant to any marketing problem.
The scope of this research is related up to market consumer and sales as well as
distribution. While a marketing research on national level are performed by GCMMF. For
this GCMMF has appointed various management and marketing expected who study the
market, fashion union’s research. The marketing research expenditure is paid by
GCMMF.
During marketing research due important is been given to the consumer expected
price. Competitor’s strength and govt’s force the product image, sales growth, target sales
quota etc. by Sumul dairy an GCMMF. Sumul dairy has also quality control department.
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83. 83 | P a g e

84. INDEX
No. Contents Page NO.
1. Introduction 68
2. ORANIZATION STRUCTURE 69
3. Co-operative Dairy Structure 70
4. Objective 71
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85. INTRODUCTION
Personnel management is concerned with managing people who are working in
the organization. It covers all level of personnel including workers and officer. The aim of
personnel management is to get better result with their effective collaboration and active
involvement in the organization. It means personnel management is concerned with
influencing, advising, directing, reading communicating the employees toward the
organization goals and achieving these promptly.
During our visit in Sumul Dairy , I found that there is a separate department for
human resources development i.e. personnel department which performs the function like
personnel administratior , wages, &salary administration, staffing ,training, motivation,
industrial relation ,recruitment & Selection, personnel record and personnel audit.
Thus we can say that thought giving full guidance, advice motivation, etc to the
employees and increasing their morale. Sumul Dairy has achieved its short term goals
promptly and built the structure for long time objective. Due to the effiency and
competency of HRD manager, there has been no strike in Sumul Dairy, right its
establishment and employees are promptly satisfied with the job, which has been offered
to him.
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86. ORANIZATION STRUCTURE
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87. Co-operative Dairy Structure
The Co-operative Act was passed in 1961.The co-operative rules under the Gujarat
State Co-operative Act in 1965. The whole system is as follows:
NCDFI (National Co-operative Dairy Federation of India Ltd.)
GCMMF (Gujarat Co-operative Milk Marketing Federation Ltd.)
UNIONS (Here SUMUL, Surat)
Primary Units (Here DCS)
Individual Producer (e.g. the farmer who supplied milk to the DCS)
NCDFI is the national level Dairy Federation of India, with its HQ at Anand, Gujarat.
This controls the vital aspects of National level marketing, say the supplies of milk and
milk by-products to the Defense Forces, etc. It co-ordinates the dairy co-operative
activities across the country.
The State level Federation, namely GCMMF has the basic purpose of coordinating
the various state level unions. Besides providing the technical help and requirements of
the Unions, they also help in their marketing efforts. Also they act as the liaison between
the state Unions and NCDFI.
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88. Objective
“To Study the Satisfaction Of customer towards Sumul”
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89. 89 | P a g e

90. 90 | P a g e

91. INDEX
No. Contents Page NO.
1. Introduction 74
2. Hierarchy of Finance Department 75
3. Balance Sheet Data 76
4. Swot Analysis of Indian Dairy 77
INTRODUCTION
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92. Finance management is most and very important for any
industry or company. Company gets finance by capital shares
and debentures. The dairy has to keep control over the out how
and the inflow by investing the funds or the cash which all
gives the return at particular time and the best return.
Financial Management:
Finance is the blood of business. The business can not run
for this finance management. The finance planning indicates
that the dairy’s growth performance, investment and
requirement of funds during a given period of time. The units is
taking loans and other financial help from the banks like as,
 Bank of Baroda
 State Bank of India
 H.D.F.C. Bank
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93. Hierarchy of Finance
Department
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94. Balance sheet data
• Comparative analysis means after some period company analyzing its
financial report current year figure with the past years figure .
• With the help of comparative analyzing company aware about it
financial position.
• Some balance sheet data are as follows:
Liabilities Amount Assets Amount
Authorized Share 10,00,00,000 Assets 42,72,01,141
Capital
Share Capital (Issued 4,23,67,200 Advances & 32,96,97,582
fully paid up.) other assets
Debenture Redeemable 4,54,500 Stock 48,05,07,794
Reserve fund & other 16,85,26,228 Cash & bank 95,92,51,961
funds
Loans 42,32,87,520 Investments 4,97,46,578
Current liabilities 1,59,04,09,166 Net Profit 2,13,60,442
Profit & Loss A/C. 2,13,60,442
Total 2,34,64,05,054 Total 2,34,64,05,054
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95. SWOT Analysis of Indian dairy
 Strengths:
• Demand profile: Absolutely optimistic.
• Margins: Quite reasonable, even on packed liquid milk.
• Flexibility of product mix: Tremendous. With balancing equipment, you can
keep on adding to your product line.
• Availability of raw material: Abundant. Presently, more than 80 per cent of
milk produced is flowing into the unorganized sector, which requires proper
canalization.
• Technical manpower: Professionally-trained, technical human resource pool,
built over last 30 years.
 Weaknesses:
• Perishability: Pasteurization has overcome this weakness partially. UHT gives
milk long life. Surely, many new processes will follow to improve milk quality
and extend its shelf life.
• Lack of control over yield: Theoretically, there is little control over milk
yield. However, increased awareness of developments like embryo transplant,
artificial insemination and properly managed animal husbandry practices,
coupled with higher income to rural milk producers should automatically lead
to improvement in milk yields.
• Logistics of procurement: Woes of bad roads and inadequate transportation
facility make milk procurement problematic. But with the overall economic
improvement in India, these problems would also get solved.
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96. • Problematic distribution: Yes, all is not well with distribution. But then if ice
creams can be sold virtually at every nook and corner, why can’t we sell other
dairy products too? Moreover, it is only a matter of time before we see the
emergence of a cold chain linking the producer to the refrigerator at the
consumer’s home!
• Competition: With so many newcomers entering this industry, competition is
becoming tougher day by day. But then competition has to be faced as a
ground reality. The market is large enough for many to carve out their niche.
 Opportunities:
"Failure is never final, and success never ending”. Dr Kurien bears out this statement
perfectly. He entered the industry when there were only threats. He met failure head-on,
and now he clearly is an example of ‘never ending successes! If dairy entrepreneurs are
looking for opportunities in India, the following areas must be tapped:
• Value addition: There is a phenomenal scope for innovations in product
development, packaging and presentation. Given below are potential areas of value
addition:
o Steps should be taken to introduce value-added products like shrikhand, ice
creams, paneer, khoa, flavored milk, dairy sweets, etc.
o Addition of cultured products like yoghurt and cheese lend further strength
- both in terms of utilization of resources and presence in the market place.
o A lateral view opens up opportunities in milk proteins through casein,
caseinates and other dietary proteins, further opening up export
opportunities.
o Yet another aspect can be the addition of infant foods, geriatric foods and
nutritionals.
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97. • Export potential: Efforts to exploit export potential are already on. Amul is
exporting to Bangladesh, Sri Lanka, Nigeria, and the Middle East. Following the
new GATT treaty, opportunities will increase tremendously for the export of agri-
products in general and dairy products in particular.
 Threats:
Milk vendors, the un-organized sector: Today milk vendors are occupying the pride
of place in the industry. Organized dissemination of information about the harm that they
are doing to producers and consumers should see a steady decline in their importance.
The study of this SWOT analysis shows that the ‘strengths’ and ‘opportunities’ far
outweigh ‘weaknesses’ and ‘threats’. Strengths and opportunities are fundamental and
weaknesses and threats are transitory. Any investment idea can do well only when you
have three essential ingredients: entrepreneurship (the ability to take risks), innovative
approach (in product lines and marketing) and values (of quality/ethics).
The Indian dairy industry, following its delicensing, has been attracting a large
number of entrepreneurs. Their success in dairying depends on factors such as an efficient
yet economical procurement network, hygienic and cost-effective processing facilities and
innovativeness in the market place. All that needs to be done is: to innovate, convert
products into commercially exploitable ideas. All the time keep reminding yourself:
Benjamin Franklin discovered electricity, but it was the man who invented the meter that
really made the money!
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98. Findings/Conclusions
From the analysis of data, the study found the following points related to satisfaction of
customer of SUMUL:
• Majority of the customer are satisfied with Sumul products due to the non
availability of other brand.
• Only 40.83% customer visit dairy parlor regularly and 35% customer visit
sometime.
• About 71.67% customers get their required items every time. While others can not
get.
• 63.33% customer feel that quality is good than other brands products.
• About 42.50% customers think that product price is higher than other competitor’s
price.
• 41.67% customer prefers Amul brand product but 65.83% customer feel more
satisfaction from Sumul products.
• About 20% customer put more emphasize on price & 54.17% customer put more
emphasize on quality while they going to purchase products.
• At final I found that 31.67% feet that Sumul is very good brand, 44.17% feel that
its good brand than others.
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99. SUGGESTION
I provide following suggestion to SUMUL with the help of opinion collected from
customers:
• The first and very essential suggestion I want to say that company should make an
effective marketing plan.
• As per customers income level product price should be set at that level which can
be affordable by consumer.
• Quality should be improving as compare to competitors products.
• Distribution network should be strong.
• Improving product range with quality.
• Improve product awareness in customer’s mind.
• Try to expand business out side Gujarat region.
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100. • Parlor should open 24x7.
• Starting to produce all those products which Amul or other competitor provides.
• Improve in product life period with the use of latest technologies.
• Increase awareness in customer’s mind.
• Make effective planning to sale product.
REFERENCE MATIRIALS
(A) Bibliography
 Books
 Marketing management, Prentice Hall of India private. Ltd, New Delhi.
 Cooper Donald R. & Pamela s. Schindler, (2003) Business Research methods, Tata
Mc Graw-Hill publishing company Ltd, New Delhi
 Gupta S.P. & M.P.Gupta, (2005) Business statistics, Sultan Chand & Sons, New
Delhi.
 Websites
1. www.sumuldairy.com
2. www.surat municipal.gov.in
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101. 3. www.indiadairy.com
4. www.google.com
5. www.amuldairy.com
6. www.nddb.com
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102. (B)PHOTOGRAPHS
PRODUCTS OF SUMUL
www.sumul.coop
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103. AwArds
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