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Shitstorm for Dummies

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10 Tipps aus der Praxis, wie ich einen Shitstorm starte. Und 10 Tricks, was ich tun kann, wenn ich einen Shitstorm gerate.

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       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
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    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier

Shitstorm for Dummies

  1. 1. SHITSTORM «Zu Risiken und Nebenwirkungen, die nicht auf der Social-Media- Packung stehen.»ZPRG | Dominik Ryser und Daniel Graf | 5.6.2012
  2. 2. WIE WIR UNS KENNEN LERNTEN...
  3. 3. FALLEM 2012
  4. 4. FUSSBALLFEST EM 2012 http://de.uefa.com
  5. 5. FLURSCHADEN NACH SHITSTORM
  6. 6. STOP KILLING DOGS
  7. 7. SPONSOREN IM FADENKREUZ
  8. 8. WAS MACHTANGST?
  9. 9. atsushika Hokusai (ca. 1830) www.kunstkopie.de TSUNAMI-EFFEKT Quelle: Brand Eins 02/02
  10. 10. KONTROLLVERLUSTwww.zonar.de
  11. 11. Foto: Marie-Lan Nguyen, Flickr ONLINE-GUERILLA
  12. 12. WAS FORDERTHERAUS?
  13. 13. KOMMUNIKATION IN ECHTZEIT
  14. 14. NEUE ANGRIFFSFLÄCHEN
  15. 15. MEHR TRANSPARENZ
  16. 16. FALLMAMMUT
  17. 17. CO2-GESETZhttp://masztalerz.files.wordpress.com/2009/12/kar_037.jpg
  18. 18. DER WETTERMACHER
  19. 19. DER STURM ZIEHT AUF
  20. 20. LOGO BASHING
  21. 21. STURM ZIEHT WEITER
  22. 22. KEHRTWENDE
  23. 23. SCHATTEN-BOXEN
  24. 24. VIRTUELLER SITZSTREIKiStockphoto Simultane und kollektive Aktionen, um mit Social Media Sichtbarkeit und öffentlichen Druck zu erzeugen.    
  25. 25. SPIELFELD FÜR PR-PROFIShttp://www.gofeminin.de/sport/fitness-tipps-buero-d29669c363107.html
  26. 26. KUNST DES SCHATTENBOXENhttp://www.gofeminin.de/sport/fitness-tipps-buero-d29669c363107.html
  27. 27. BLICK HINTER DIE KULISSEN 10 Tricks, um einen Shitstorm zu starten.   10 Tipps, was du dagegen tun kannst.
  28. 28. http://veryveryfun.com/content/view/136/27TIPP 1: FALLHÖHE MAXIMIEREN
  29. 29. EUROVISION GLASPALAST
  30. 30. ROLLENDE FARBKLEKSE
  31. 31. TRICK 1: REALITÄT VS. FIKTIONhttp://www.spiegel.de/fotostrecke/bildband-von-samuel-mueller-werbung-gegen-realitaet-fotostrecke-80754.html
  32. 32. http://horrornews.net/wp-content/uploads/2011/09/screaming-scared-horror-movie-face-1.jpgTIPP 2: KILLER-CLIPS PRODUZIEREN
  33. 33. CLOONEY ZWISCHEN DIE BEINE
  34. 34. TRICK 2: FEUERLÖSCHERhttp://www.pruefplaketten.net/plakettenbilder/S0020.png
  35. 35. TIPP 3: UNTER DEM RADAR FAHRENhttp://www.smc-peine.de/P1060536.JPG
  36. 36. TRICK 3: FÜHLER AUSSTRECKENhttp://www.tyce.de/wp-content/nahlinse/schnecke01.jpg
  37. 37. TIPP 4: EMAIL PLATZEN LASSEN 3. David gegen Goliath spielen
  38. 38. TRICK 4: SEITENWECHSELhttp://www.pottwalblog.ch/wp-content/upload/seitenwechsel4.jpg
  39. 39. TIPP 5: ÜBERS WEEKEND LOSLEGEN
  40. 40. TRICK 5: OPEN 24/7http://www.midpointtrade.com/pics/userpics/open24hours.jpg
  41. 41. TIPP 6: TWEET ALS SIGNAL-RAKETEhttp://wn.com/ITV_News_London_Tonight_Youths_hit_boy_with_flare_Romford_Essex
  42. 42. TRICK 6: TWITTER ALS PULSMESSERhttp://xn--80aqafcrtq.cc/img/1/7/4/174680.jpg
  43. 43. TIPP 7: DAVID VS. GOLIATH SPIELENhttp://enterthemovies.blogspot.ch/2011/07/my-10-favorite-cartoon-characters.html
  44. 44. TRICK 7: CASE MAMMUTBRANDHERD SUCHENhttp://www.aha-kommunikation.de/PM/Brandtronik_Brand.jpg
  45. 45. TIPP 8: PING-PONG MIT MEDIEN http://stephangimmi.ch/de/ping-pong/
  46. 46. OHNE MEDIEN, KEIN SHITSTORM
  47. 47. TRICK 8: ONE VOICEhttp://bernetblog.ch/wp-content/uploads/2007/12/mann_megaphon_wueste.jpg
  48. 48. TIPP 9: PENALTY SUCHEN http://the4thofficial.co.uk/ 9. Penalty versenken (Fehler NGO)
  49. 49. FREE LUNCH«#Migros löscht Kommentare. Hier der Beweis! bit.ly/6sk02 #Shistorm»«#SBB beschimpft Twitter User! bit.ly/6sk02 #Shitstorm.»«#Spruegli taucht ab... Keine Antwort sei 14 Stunden! bit.ly/6sk02 #Shitstorm»
  50. 50. TRICK 9: KAFFEE TRINKEN
  51. 51. SHITSTORM-SKALA
  52. 52. TIPP 10: NICHT AUFGEBEN!http://www.goodwp.com/images/201103/goodwp.com_16789.jpg
  53. 53. TRICK 10: CHANCE NUTZENhttp://4.bp.blogspot.com/-XdfoF5I_zcE/Tfn6cywdbbI/AAAAAAAACYI/mfhN0sN9r-Y/s1600/last%2Bchance.jpg
  54. 54. WHATSNEXT?
  55. 55. http://www.free-desktop-backgrounds.net/free-desktop-wallpapers-backgrounds/free-hd-desktop-wallpapers-backgrounds/974084995.jpg SCHNELLER
  56. 56. http://www.free-desktop-backgrounds.net/free-desktop-wallpapers-backgrounds/free-hd-desktop-wallpapers-backgrounds/974084995.jpg HÄRTER http://www.bornagainagain.org/wp-content/uploads/2010/12/rocky3.jpg
  57. 57. http://politicalhumor.about.com/od/Rally-to-Restore-Sanity/ig/Funniest-Signs-Rally-to-Restore-Sanity/We-Should-Do-This-More-Often.htmÖFTERS
  58. 58. DANKE!
  59. 59. Daniel GrafKommunikation und Strategiewww.feinheit.chtwitter.com/dani_graf Dominik RyserWeb Content & Social Media Managerwww.mammut.chtwitter.com/ryserdom

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