How might we design a mobile
app that empowers people to
learn new vocabulary?
31, from Brasil
Lives in Berlin
Works as a Product Manager
Maike
Silva
"I want to be able to
follow German media
for my work. It’s
time for me to raise
the bar without
committing to a
timeline."
Maike needs a practical and
fun way to improve her
vocabulary, because she
wants to follow German media
with ease.
We'll know this to be true, when Maike can comprehend an
episode from a popular political ZDF-podcast in German.
Meet AHEAD
A personalised vocabulary training app that
promises to improve one's writing, reading,
speaking and memory skills with 40+
games.
Onboarding new users
Tutorial
Language selection
Setting up learning goals
Adding preferences for learning methods
Choosing topics of interest
Language assessment
Creating an account
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7.
Adding words to study
book
Select unknown word
Add to app
Select definition
Select example sentence
Save and get redirected to original screen
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AHEAD gives users
options to create their
own learning experience
while supporting them
with a personalised
curriculum.
Lessons learned
An iterative design process is inevitable, in fact it's
detrimental.
Fidelity of prototypes should be just right.
Testing as much as possible within budget and
time constraints is essential.