11. There are 1,000’s of apps in the app store. BE THE DOVE IN A STORE OF PIGEONS
12. What will make yours STAND OUT? There are 1,000’s of apps in the app store. BE THE DOVE IN A STORE OF PIGEONS
13. ANSWER THESE QUESTIONS 1.Does your App solve a unique problem? ~Jen Gordon , Smashing Magazine
14. ANSWER THESE QUESTIONS 1.Does your App solve a unique problem? “ Figure out what sucks, and how your app can make the life of its user more comfortable.” ~Jen Gordon , Smashing Magazine
15. ANSWER THESE QUESTIONS 2. Does your App serve a specific niche? Smashing Magazine
16. ANSWER THESE QUESTIONS 2. Does your App serve a specific niche? Find a passionate niche audience (i.e. dog lovers) and watch your app go viral. Passionate people spread the word. Smashing Magazine
17. ANSWER THESE QUESTIONS 3. Are you building a better wheel? Smashing Magazine
18. ANSWER THESE QUESTIONS 3. Are you building a better wheel? You may essentially be doing the same thing as other apps, but you must do it better. Smashing Magazine
19. ANSWER THESE QUESTIONS Smashing Magazine 4. Is your app sticky enough to warrant return visits?
20. ANSWER THESE QUESTIONS Smashing Magazine 4. Is your app sticky enough to warrant return visits? Attention spans are short. Make sure you’re engaging your user enough by encouraging participation.
21. 5. RESEARCH YOUR COMPETITION What are their core functionalities?
22. What are their core functionalities? How are you going to do it better ? 5. RESEARCH YOUR COMPETITION
29. 4. Nobody wants to dig through layers, icons, or prompts to get where they need to go. 6. USER EXPERIENCE
30. Easy Navigation is Key. Nobody wants to dig through layers, icons, or prompts to get where they need to go. 6. USER EXPERIENCE
31. Get familiar with Interface G uidelines and Usability. 4. 6. USER EXPERIENCE
32. Get familiar with Interface G uidelines and Usability. 4. List at least 5 features you’d incorporate in your own app. 6. USER EXPERIENCE
33. Play with the Top 10 apps. 4. Smashing Magazine 6. USER EXPERIENCE
34. Play with the Top 10 apps. 4. How do they navigate? Smashing Magazine 6. USER EXPERIENCE
35. Play with the Top 10 apps. 4. How do they navigate? How are they organized? Smashing Magazine 6. USER EXPERIENCE
36. Play with the Top 10 apps. 4. How do they navigate? How are they organized? How much info do they have? Smashing Magazine 6. USER EXPERIENCE
37. Play with the Top 10 apps. 4. How do they navigate? How are they organized? How much info do they have? Smashing Magazine How do they take advantage of the unique characteristics smartphones offer (GPS, touch, etc.)? 6. USER EXPERIENCE
38. FIND YOUR TARGET AUDIENCE Predict what they will want to do. 6. USER EXPERIENCE
39. FIND YOUR TARGET AUDIENCE EX: If Your App is a GAME users will want to beat their high scores, or new users may need guidance and encouragement to keep playing. Predict what they will want to do. 6. USER EXPERIENCE
40. FIND YOUR TARGET AUDIENCE EX: If Your App is a UTILITY think about how or where the task will be completed in real life, what will happen when the task is completed? Predict what they will want to do. 6. USER EXPERIENCE
41. FIND YOUR TARGET AUDIENCE Figure out what types of people will use your app. Don’t leave anyone out, and create live scenarios for testing. Predict what they will want to do. 6. USER EXPERIENCE
44. SKETCH YOUR INTERFACE 1. What info will be on each screen? 2. How will you guide your users? 6. USER EXPERIENCE
45. SKETCH YOUR INTERFACE 1. What info will be on each screen? 2. How will you guide your users? 3. How should items be displayed? 6. USER EXPERIENCE
46. YOU CAN BUY THE IPHONE STENCIL KIT TO AID THIS PROCESS. TO CREATE A DIGITAL VERSION CHECK OUT iPLOTZ . 6. USER EXPERIENCE
47. Designers: Download the iPhone GUI Photoshop Template of the PSD Vector Kit. 6. USER EXPERIENCE
48. Developers: Get involved early so designers know what’s feasible and what isn’t. 6. USER EXPERIENCE
49. Not a Designer or Developer? Find mobile interface pros on sites like Coroflot , Crowdspring , and eLance . 6. USER EXPERIENCE
50. 7. THE APP STORE Ask your developer to do the following: 1. Create your Certificates 2. Define App IDs 3. Create your Distribution Provisioning Profile 4. Prepare Application 5. Upload iTunes Connect
51. 8. PROMOTION Get involved in Social Media. Set up fan pages and start creating hype about your app to your target market(s).
52. Contact Friends and Family. Create email lists and start spreading the word on your app. You may be surprised how fast 20 people turns to 2000. Smashing Magazine #2 8. PROMOTION
54. Prepare for Multiple Releases Save some features for future releases. It will take too long to get your dream list on the market. Multiple releases also give an opportunity for more promo down the line. 8. PROMOTION
56. Prepare for a Huge Launch. Exploit all resources including, online PR, App review panels, niche networks, social media, to build launch anticipation. 8. PROMOTION
57. KEEP THE MOMENTUM GOING If you have a great app, following these steps are guaranteed to bring you mobile app success .