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Branding Yourself Through Technology & Social Media

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Devon Smith
Devon Smith

#afta2010

TechnologyBusiness
1 of 19
Branding Yourself Through Technology and Social Media #afta2010 @devonvsmith this isn’t the only way it’s not even the best way it just happens to be my way
My Story
13 Dirty Little Secrets
1. Talking about social media attracts attention on social media platforms
2. Posting topics outside your niche will drive traffic short term
3. Link link link. It’s hard to predict exactly where your traffic will come from
4. Read more than you write, listen more than you measure
5. A strategic plan isn’t required
6. Link to people you want to meet
7. Your opinions aren’t enough
8. Give away everything you can for free
9. SEO is no joke. Figure it out
10. Steal ruthlessly but attribute everything
11. Learn to think in 140 characters
12. Connections matter
13. It’s easier than you think to be invited to a conference
Challenges you’ll have to overcome Social media is exhausting Once you start, people expect you to continue You will be tied to your employer’s brand, and they to your brand
Where to turn for help
thanks! Ann Sachs, for being a constant promoter Anne Trites, for giving me a reason to start a blog Beth Kanter, for showing me the way Chris Ashworth, for being the first person to take me seriously Cory Huff, for demanding I become a “real” blogger David Loehr, for managing the community Ian David Moss, without whom which I never would have started blogging Kerry Israel, Natalie Gilmore, and Peter Kuo, for telling me when theory falls flat Michaela Daniel, for teaching me powerpoint Nick Denton, for creating the first blog I ever fell in love with Pete Cashmore, for reminding me that even 24 year olds can build empires Rob Bole, for introducing me to digital media And the so many theatres, commenters, and tweeps that inspire me

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Branding Yourself Through Technology & Social Media

  • 1. Branding Yourself Through Technology and Social Media #afta2010 @devonvsmith this isn’t the only way it’s not even the best way it just happens to be my way
  • 3. 13 Dirty Little Secrets
  • 4. 1. Talking about social media attracts attention on social media platforms
  • 5. 2. Posting topics outside your niche will drive traffic short term
  • 6. 3. Link link link. It’s hard to predict exactly where your traffic will come from
  • 7. 4. Read more than you write, listen more than you measure
  • 8. 5. A strategic plan isn’t required
  • 9. 6. Link to people you want to meet
  • 10. 7. Your opinions aren’t enough
  • 11. 8. Give away everything you can for free
  • 12. 9. SEO is no joke. Figure it out
  • 13. 10. Steal ruthlessly but attribute everything
  • 14. 11. Learn to think in 140 characters
  • 16. 13. It’s easier than you think to be invited to a conference
  • 17. Challenges you’ll have to overcome Social media is exhausting Once you start, people expect you to continue You will be tied to your employer’s brand, and they to your brand
  • 18. Where to turn for help
  • 19. thanks! Ann Sachs, for being a constant promoter Anne Trites, for giving me a reason to start a blog Beth Kanter, for showing me the way Chris Ashworth, for being the first person to take me seriously Cory Huff, for demanding I become a “real” blogger David Loehr, for managing the community Ian David Moss, without whom which I never would have started blogging Kerry Israel, Natalie Gilmore, and Peter Kuo, for telling me when theory falls flat Michaela Daniel, for teaching me powerpoint Nick Denton, for creating the first blog I ever fell in love with Pete Cashmore, for reminding me that even 24 year olds can build empires Rob Bole, for introducing me to digital media And the so many theatres, commenters, and tweeps that inspire me