1. Department of Management Studies
KDK College of Engineering

2. Introduction
 What is Mutual Fund??????
Investment in a diversified, professionally managed
basket of securities at a relatively low cost to earn
more return in terms of money.
 When was started in India?????
Mutual Fund industry started in 1963 with the
formation of Unit Trust of India (UTI).
 How many companies and schemes of Mutual
Fund in India??????
There are 44 mutual fund companies with 1309
different schemes.

3. Introduction Cntd.
 Why Select Mutual Fund?????
Diversified Investment.
Low Risk, High Return.
Tax Benefits.
Transparency.
 What is the History of Mutual Fund in
India?????
First Phase - 1964-1987
Second Phase - 1987-1993 (Entry of Public Sector
Funds)
Third Phase - 1993-2003 (Entry of Private Sector
Funds)
Fourth Phase - since February 2003

4. Introduction Cntd.
 How Mutual Fund Works?????

5. Introduction Cntd.
 What are the types of Mutual Fund?????
TYPES OF MUTUAL
FUNDS
BY STRUCTURE
Open - Ended
Schemes
Close - Ended
Schemes
Interval Schemes
BY NATURE
Equity Fund
Debt Funds
Balanced Funds
BY INVESTMENT
OBJECTIVE
Growth Schemes
Income Schemes
Balanced Schemes
Money Market
Schemes
OTHER SCHEMES
Tax Saving
Schemes
Index Schemes
Sector Specific
Schemes

6. Objective of the Study
 To study the awareness of mutual fund among
peoples.
 To study the impact of mutual fund on investors.
 To study the interest of investors in different
schemes.
 To study preference of investment to investors.
 To study the preference of investment company
to investors.

7. Data Analysis & Interpretations
 Analyzing data according to factors seen
before investing
0
10
20
30
40
50
60
Liquidity Low-risk High-return Trust
No.ofInvestors
Preference of Investment
Preference of Investment

8. Continued…..
 Analyzing data according to mode of
investment
18%
82%
Mode of Investment
Long Term Short Term

9. Continued…..
 Analyzing data according to awareness about
Mutual Fund
0
10
20
30
40
50
60
70
80
90
100
Yes No
No.ofInvestors
Knowledge about Mutual Fund
Awarness about Mutual Fund

10. Continued…..
 Analyzing data according to investors choice
of investing in different Mutual Fund
Companies.
Reliance
45%
SBI
17%
HDFC
15%
UTI
10%
Others
13%
Different Mutual Fund Company

11. Continued…..
 Analyzing data according to investors choice
of investing in different Mutual Fund Scheme.
0
5
10
15
20
25
30
35
40
45
Balanced Equity Income Others
No.ofPeoplesin%
Preference Mutual Fund Scheme

12. Conclusion
 People who lie under the age group of 36-40 have more
experience and are more interested in investing in Mutual Funds.
 There was a lot of lack of awareness or ignorance, that’s why out
of 200 people, 120 people have invested in Mutual Fund and 80
people is unaware of investing in Mutual Funds.
 Generally, People employed in Private sectors and Businessman
are more likely to invest in Mutual Funds, than other people
working in other professions.
 Generally investors whose monthly income is above Rs. 20001-
30000 are more likely to invest their income in Mutual Fund, to
preserve their savings of at least more than 20%.
 People generally like to save their savings in Mutual Fund, Fixed
Deposits and Savings Account.
 Investors generally like to invest in Large Cap Companies like
Reliance, SBI, etc. to minimize their risk.
 The most popular medium of investing in Mutual Fund is through
SIP and moreover people like to invest in Equity Fund though it
is a risky game.

13. Thank You…