You're an expert on your business and you understand its processes -- and pain points -- better than anyone. Join us to learn how to solve business problems by building user interfaces, logic, and more with our declarative tools. No coding required! We'll show you the latest declarative tools we have to build your apps, explain how and when to use specific tools over others, and give you the building blocks you need to build your own apps in the cloud.

1. Building Business Apps
Coding Optional
Michelle Jowitt, salesforce.com, Senior Product Manager
@mjowitt

2. Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties
materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results
expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be
deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other
financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any
statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new
functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our
operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any
litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our
relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our
service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to
larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is
included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent
fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor
Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently
available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions
based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these
forward-looking statements.

3. Agenda
▪ Force.com Overview
▪ Cynthia Builds an App
▪ Getting Started
▪ Q&A

4. Force.com: Tools for getting the job done
Mod
el
Schema builder
for easy data
management
For
Formm
builder
for apps,
portals, and
sites
Functio
n
Reusable
formulas,
validations, and
logic
Flo
w
Drag and drop
workflow builder
for business
processes
Analytic
s
Drag and drop
chart and
report builder

5. Cynthia
IT Manager, responsible for:
• operations
• asset management

6. Cynthia’s Current Process
1. Requests received via email
2. Approvals granted via email and
tracked manually in spreadsheet
3. Paper forms assigned to IT
associate
4. Devices provisioned to user

7. Cynthia Dislikes…
Cynthia,
I have three new salespeople
starting Monday – can I get an
Android smartphone and a Mac laptop
for each?
The employees are Jeanine Cho,
Walter Few, and Candice Mueller.
Also Jeanine is in field sales so
she’s going to need an iPad too –
preferably one of the minis.
Thanks,
Robert

8. Cynthia’s Dream
I WISH I COULD
SPEND LESS TIME
ON TEDIOUS
ACTIVITIES…
…AND GET BETTER
INSIGHT ON HOW
EFFECTIVELY WE’RE
MANAGING
HARDWARE!

9. Demo
Let’s build a device management app
… without writing any code!

10. Tools we used to get the job done
Data Model
Schema Builder
Objects and Fields
User Interface
Business Logic
Page Layouts
Validation Rules
Search Layouts
Workflow and
Approval Rules
Visual Workflow
Visual Workflow

11. Why Cynthia’s so happy now…
She got five hours back in her week!
Her managers love the new process!
Now she can report on the data!

12. Get Started
Go to developer.force.com and sign up for your own developer org
– it’s FREE!
Check out the “coding optional” page
Go through the Force.com step-by-step guides

13. Learn More
Monday
Tuesday
Wednesday
Thursday
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