The document discusses how DDR Corp and NTT Centerstance built mobile apps using Salesforce geolocation features. It demonstrates apps that visualize DDR shopping center locations on a map, search for nearby centers and retailers, and manage incident locations. The apps use technologies like Visualforce, Apex, SOQL geolocation functions, and Google Maps APIs. Real use cases show how geolocation improves portfolio management and mobile experiences.

1. Building mobile apps using
Salesforce geolocation features
Christopher Barrett, DDR Corp, Senior Manager of Business Applications
@DDR_IT_CBarrett
Benjamin Pirih, NTT Centerstance, Senior Consultant
@BenjaminPirih

2. Salesforce Safe harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995:
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litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our
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forward-looking statements.

3. DDR Corp. Safe harbor
DDR considers portions of the information in this presentation to be forward-looking statements within the meaning of Section 27A
of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, both as amended, with respect to the
Company's expectation for future periods. Although the Company believes that the expectations reflected in such forward-looking
statements are based upon reasonable assumptions, it can give no assurance that its expectations will be achieved. For this
purpose, any statements contained herein that are not historical fact may be deemed to be forward-looking statements. There are a
number of important factors that could cause our results to differ materially from those indicated by such forward-looking
statements, including, among other factors, local conditions such as oversupply of space or a reduction in demand for real estate in
the area; competition from other available space; dependence on rental income from real property; the loss of, significant
downsizing of or bankruptcy of a major tenant; constructing properties or expansions that produce a desired yield on investment;
our ability to buy or sell assets on commercially reasonable terms; our ability to complete acquisitions or dispositions of assets
under contract; our ability to secure equity or debt financing on commercially acceptable terms or at all; our ability to enter into
definitive agreements with regard to our financing and joint venture arrangements or our failure to satisfy conditions to the
completion of these arrangements; and the success of our capital recycling strategy. For additional factors that could cause the
results of the Company to differ materially from those indicated in the forward-looking statements, please refer to the Company's
Form 10-K for the year ended December 31, 2012, as amended. The Company undertakes no obligation to publicly revise these
forward-looking statements to reflect events or circumstances that arise after the date hereof.

4. Christopher Barrett
DDR Corp
Senior Manager of Business Applications
@DDR_IT_CBarrett

5. All about DDR Corp.
DDR Corp. owns and manages approximately 440 retail
properties in the continental United States, Puerto Rico and
Brazil. Our prime portfolio primarily features open-air, valueoriented shopping centers in high barrier-to-entry markets
with stable populations and high growth potential.
▪ DDR Corp. aspires to be the most admired provider of retail
destinations and the first consideration for retailers, investors,
partners and employees.
▪ The company is publicly traded on the New York Stock Exchange
under the symbol DDR.
More information: http://www.ddr.com

6. Benjamin Pirih
NTT Centerstance
Senior Consultant
@BenjaminPirih

7. All about NTT Centerstance
NTT Centerstance is a consulting company specializing in
business transformation through process improvement and
application of cloud technologies.
▪ Platinum Cloud Alliance Partner with salesforce.com with one of the
highest customer satisfaction ratings
▪ Ranked in top ten "Best of the Best" professional services firms by
SPI research two years running
▪ 110+ employees with extensive management consulting, technology
and business process experience
More information http://www.nttcenterstance.com

8. Geolocation for DDR
We use this technology to enhance our mobile applications:
▪ AdvancedSearch
• Visualize DDR shopping center locations
• Display locations of nearby DDR shopping centers
• Search and display locations of nearby retailers
▪ LocationPicker
• Better manage our portfolio of shopping centers through geolocation tagging of
shopping center incident locations

9. Geolocation in Salesforce
How to store geolocation information
▪ Before winter 13 release stored latitude and longitude as text fields
• Consumed two fields
• No location-based searching
▪ Winter 13 release created new geolocation field type
• Compound field that contains both latitude and longitude
• Supports Degree or Decimal notation
• WITHIN operator for list views based on location
• Location-based search on Salesforce objects using Distance and Geolocation

10. Technology Overview
The following technologies were used in our applications:
▪ Visualforce and Apex
▪ SOQL Geolocation functions
▪ Visualforce Javascript remoting
▪ Google Maps Javascript API v3
▪ Google Static Maps API v2
▪ Google Places API
▪ jQuery

11. Demo - Visualize DDR shopping center locations

12. Query Geolocation Fields
Perform SOQL query to return location based information
▪ New query syntax

13. Shopping Center Visualization Implementation
Apex Controller retrieved location information via SOQL query
Defined public property for our result in visualforce controller class
JSON Encoded query

14. Shopping Center Visualization Implementation
In Javascript render a Google Maps Marker

15. Demo - Display locations of nearby DDR shopping
centers

16. Visualize Nearby Shopping Centers
How did we search for nearby centers?
▪ Winter 13 Supports the Distance and Geolocation SOQL Functions
• Distance Function calculates the distance between two locations in miles or
kilometers
• Geolocation Function returns a location based on the provided latitude and
longitude
– Must be used with Distance Function

17. Performing Distance Based Query
Use SOQL to construct query

18. Google Places Search vs. Salesforce Location Query
Ability to search and display locations of nearby retailers
▪ Used Google Places API to retrieve business information
• No way to filter results for specific business types
• Results were misleading / incorrect
• Usage limits
▪ Create custom Salesforce object to mange retailer location information
• Allowed complete control over search results
• Can filter based on object fields in SOQL
• Location-based search on Salesforce objects

19. Demo - Search and display locations of nearby
retailers

20. Google Places Search vs. Salesforce Location Query
Calling Google Places
▪ Used Google Places API Rest to access retailer information

21. Google Places Search vs. Salesforce Location Query
Calling Salesforce geolocation Query

22. Incident Management Using Geolocation
DDR wanted to better manage Shopping Center Incidents
▪ Constructed a custom object to store incident information
▪ Used Google Maps to plot incident locations and store in Salesforce
▪ Developed the capability to capture static map images

23. Demo – LocationPicker for Incident Management

24. Incident Management Using Geolocation
Define a method with the @Remote Action attribute in Controller
Perform Javascript Remoting call to Apex Method

25. Incident Management Static Maps API Usage
Retrieve Incidents and construct URL to Google Static Maps API

26. Incident Management Static Maps API Usage
Make HTTP Request and Return Image Result

27. Incident Management Static Maps API Usage
Save Http Result Blob as Attachment

28. Conclusion
1. Demonstrated DDR’s business benefits from the usage of native geolocation functionality.
2. Demonstrated real world mobile applications showcasing native geolocation functionality.
3. Explained the core technologies and methodologies used when working with geolocation
fields.
We would encourage you to develop applications using this technology.