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CHAPTER 10 DISCUSSION QUESTIONS


1) Who was the first professional athlete compensated for endorsing a
product?
2) What was the first agency dedicated to representing professional
athletes?
3) What are the 4 categories that sport management & marketing agencies
are classified into?
4) More than how many agencies identify themselves as sport
management & marketing agencies?
5) What was the first completely dedicated sport marketing agency?
6) What organization is the largest independent source & distributor of
sport programs in the world?
7) What are departments of companies that perform sport functions on
behalf of the products & divisions of the parent company?
8) As Figure 10.2 illustrates, what 3 skills are essential for sport
management & marketing agency personnel?
9) In 2009 what did NBA team owners reverse?
SPORT MANAGEMENT & MARKETING AGENCY

   “A BUSINESS THAT ACTS ON BEHALF OF A SPORT PROPERTY*.”

*PERSON, EVENT, TEAM, ETC.

COMMON SERVICES PROVIDED:

   -REPRESENTATION, NEGOTIATION, SALES, LICENSING,
   MARKETING, MANAGEMENT.
TODAY, MORE THAN HOW MANY AGENCIES IDENTIFY THEMSELVES AS
         SPORT MANAGEMENT & MARKETING AGENCIES?

                          1000
WHAT 3 SKILLS ARE ESSENTIAL FOR SPORT MANAGEMENT &
               MARKETING AGENCY PERSONNEL?

1) TECHNICAL SKILLS

2) PEOPLE SKILLS

3) ORGANIZATIONAL SKILLS
THE FIRST SPORT MANAGEMENT & MARKETING AGENCIES WERE
                   FORMED PRIMARILY TO:

1) REPRESENT ATHLETES IN CONTRACT NEGOTIATIONS

2) SEEK ENDORSEMENTS & OTHER REVENUE STREAMS FOR
   ATHLETES
WHO WAS THE FIRST PROFESSIONAL ATHLETE COMPENSATED FOR
                 ENDORSING A PRODUCT?

          HONUS WAGNER (PITTSBURGH PIRATES)
          LOUISVILLE SLUGGER BASEBALL BATS
WHAT WAS THE FIRST AGENCY DEDICATED TO REPRESENTING
                PROFESSIONAL ATHLETES?

      THE INTERNATIONAL MANAGEMENT GROUP (IMG): 1960

“IMG LEADS THE SPORTS MARKETING INDUSTRY IT PIONEERED OVER
                      40 YEARS AGO.”
WHAT WAS THE FIRST COMPLETELY DEDICATED SPORT MARKETING
                        AGENCY?

                          IMG

INITIALLY CREATED TO REPRESENT PROFESSIONAL GOLFER ARNOLD
                          PALMER
4 CORE BUSINESSES
1) CLIENT MANAGEMENT
2) EVENT MANAGEMENT &
     MARKETING
3) CORPORATE MARKETING
4) TELEVISION

      WHAT ORGANIZATION IS THE LARGEST INDEPENDENT SOURCE &
          DISTRIBUTOR OF SPORT PROGRAMS IN THE WORLD?

                               TWI

                    TELEVISION APPENDAGE OF IMG

-MAIN FUNCTION IS TO:

1) PROVIDE PROGRAMMING TO MAJOR TELEVISION NETWORKS AROUND THE
   WORLD
2) REPRESENT THE ENTITIES OWNING THE RIGHTS TO THOSE EVENTS
CATEGORIES OF SPORT MANAGEMENT & MARKETING
                   AGENCIES


1) FULL SERVICE

2) GENERAL

3) SPECIALTY

4) IN-HOUSE

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Chapter 10

  • 1. CHAPTER 10 DISCUSSION QUESTIONS 1) Who was the first professional athlete compensated for endorsing a product? 2) What was the first agency dedicated to representing professional athletes? 3) What are the 4 categories that sport management & marketing agencies are classified into? 4) More than how many agencies identify themselves as sport management & marketing agencies? 5) What was the first completely dedicated sport marketing agency? 6) What organization is the largest independent source & distributor of sport programs in the world? 7) What are departments of companies that perform sport functions on behalf of the products & divisions of the parent company? 8) As Figure 10.2 illustrates, what 3 skills are essential for sport management & marketing agency personnel? 9) In 2009 what did NBA team owners reverse?
  • 2. SPORT MANAGEMENT & MARKETING AGENCY “A BUSINESS THAT ACTS ON BEHALF OF A SPORT PROPERTY*.” *PERSON, EVENT, TEAM, ETC. COMMON SERVICES PROVIDED: -REPRESENTATION, NEGOTIATION, SALES, LICENSING, MARKETING, MANAGEMENT.
  • 3. TODAY, MORE THAN HOW MANY AGENCIES IDENTIFY THEMSELVES AS SPORT MANAGEMENT & MARKETING AGENCIES? 1000
  • 4. WHAT 3 SKILLS ARE ESSENTIAL FOR SPORT MANAGEMENT & MARKETING AGENCY PERSONNEL? 1) TECHNICAL SKILLS 2) PEOPLE SKILLS 3) ORGANIZATIONAL SKILLS
  • 5. THE FIRST SPORT MANAGEMENT & MARKETING AGENCIES WERE FORMED PRIMARILY TO: 1) REPRESENT ATHLETES IN CONTRACT NEGOTIATIONS 2) SEEK ENDORSEMENTS & OTHER REVENUE STREAMS FOR ATHLETES
  • 6. WHO WAS THE FIRST PROFESSIONAL ATHLETE COMPENSATED FOR ENDORSING A PRODUCT? HONUS WAGNER (PITTSBURGH PIRATES) LOUISVILLE SLUGGER BASEBALL BATS
  • 7. WHAT WAS THE FIRST AGENCY DEDICATED TO REPRESENTING PROFESSIONAL ATHLETES? THE INTERNATIONAL MANAGEMENT GROUP (IMG): 1960 “IMG LEADS THE SPORTS MARKETING INDUSTRY IT PIONEERED OVER 40 YEARS AGO.”
  • 8. WHAT WAS THE FIRST COMPLETELY DEDICATED SPORT MARKETING AGENCY? IMG INITIALLY CREATED TO REPRESENT PROFESSIONAL GOLFER ARNOLD PALMER
  • 11. 2) EVENT MANAGEMENT & MARKETING
  • 13. 4) TELEVISION WHAT ORGANIZATION IS THE LARGEST INDEPENDENT SOURCE & DISTRIBUTOR OF SPORT PROGRAMS IN THE WORLD? TWI TELEVISION APPENDAGE OF IMG -MAIN FUNCTION IS TO: 1) PROVIDE PROGRAMMING TO MAJOR TELEVISION NETWORKS AROUND THE WORLD 2) REPRESENT THE ENTITIES OWNING THE RIGHTS TO THOSE EVENTS
  • 14. CATEGORIES OF SPORT MANAGEMENT & MARKETING AGENCIES 1) FULL SERVICE 2) GENERAL 3) SPECIALTY 4) IN-HOUSE