1. CHAPTER 10 DISCUSSION QUESTIONS
1) Who was the first professional athlete compensated for endorsing a
product?
2) What was the first agency dedicated to representing professional
athletes?
3) What are the 4 categories that sport management & marketing agencies
are classified into?
4) More than how many agencies identify themselves as sport
management & marketing agencies?
5) What was the first completely dedicated sport marketing agency?
6) What organization is the largest independent source & distributor of
sport programs in the world?
7) What are departments of companies that perform sport functions on
behalf of the products & divisions of the parent company?
8) As Figure 10.2 illustrates, what 3 skills are essential for sport
management & marketing agency personnel?
9) In 2009 what did NBA team owners reverse?
2. SPORT MANAGEMENT & MARKETING AGENCY
“A BUSINESS THAT ACTS ON BEHALF OF A SPORT PROPERTY*.”
*PERSON, EVENT, TEAM, ETC.
COMMON SERVICES PROVIDED:
-REPRESENTATION, NEGOTIATION, SALES, LICENSING,
MARKETING, MANAGEMENT.
3. TODAY, MORE THAN HOW MANY AGENCIES IDENTIFY THEMSELVES AS
SPORT MANAGEMENT & MARKETING AGENCIES?
1000
4. WHAT 3 SKILLS ARE ESSENTIAL FOR SPORT MANAGEMENT &
MARKETING AGENCY PERSONNEL?
1) TECHNICAL SKILLS
2) PEOPLE SKILLS
3) ORGANIZATIONAL SKILLS
5. THE FIRST SPORT MANAGEMENT & MARKETING AGENCIES WERE
FORMED PRIMARILY TO:
1) REPRESENT ATHLETES IN CONTRACT NEGOTIATIONS
2) SEEK ENDORSEMENTS & OTHER REVENUE STREAMS FOR
ATHLETES
6. WHO WAS THE FIRST PROFESSIONAL ATHLETE COMPENSATED FOR
ENDORSING A PRODUCT?
HONUS WAGNER (PITTSBURGH PIRATES)
LOUISVILLE SLUGGER BASEBALL BATS
7. WHAT WAS THE FIRST AGENCY DEDICATED TO REPRESENTING
PROFESSIONAL ATHLETES?
THE INTERNATIONAL MANAGEMENT GROUP (IMG): 1960
“IMG LEADS THE SPORTS MARKETING INDUSTRY IT PIONEERED OVER
40 YEARS AGO.”
8. WHAT WAS THE FIRST COMPLETELY DEDICATED SPORT MARKETING
AGENCY?
IMG
INITIALLY CREATED TO REPRESENT PROFESSIONAL GOLFER ARNOLD
PALMER
13. 4) TELEVISION
WHAT ORGANIZATION IS THE LARGEST INDEPENDENT SOURCE &
DISTRIBUTOR OF SPORT PROGRAMS IN THE WORLD?
TWI
TELEVISION APPENDAGE OF IMG
-MAIN FUNCTION IS TO:
1) PROVIDE PROGRAMMING TO MAJOR TELEVISION NETWORKS AROUND THE
WORLD
2) REPRESENT THE ENTITIES OWNING THE RIGHTS TO THOSE EVENTS
14. CATEGORIES OF SPORT MANAGEMENT & MARKETING
AGENCIES
1) FULL SERVICE
2) GENERAL
3) SPECIALTY
4) IN-HOUSE