Linkedinbestpractices

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Learn the best practices for using LinkedIn to build your personal brand, make connections and help your website rank higher in the search engines. Discover how much there is to learn about this internet marketing tool!

Technology Business

The Purpose of LinkedIn

With over 35 million business professionals, you can:

 Connect and network with like-minded business
people on a local and national level

 Promote business services to your connections

Build Your Sphere of Influence through this
‘virtual handshake’
www.mannixmarketing.com

Who Do I Connect With?

 Colleagues
 Clients
 Local Business Owners
 Niche Industry Leaders
 Get introduced through current friends =
building contacts and potential sales

www.mannixmarketing.com

Let’s Learn About…

 Building Your Network
 Receiving Network Updates
 Receiving Group Updates
 Receiving & submitting industry news
 LinkedIn ‘Answers’ & ‘Questions’
 LinkedIn ‘Applications’

www.mannixmarketing.com

How Do I Build My Network?

Ways to Find People

Huge potential network

www.mannixmarketing.com

RSS allows you to
follow contacts closely

Update Status

See What Your
Connections are
Up To

www.mannixmarketing.com

Read Recommended
Articles

Add to discussions

Reconnect with networks

Start discussions

Stay up to date on conferences

www.mannixmarketing.com

• LinkedIn will send you
industry related articles
that they think might
interest you

You Can…

• Start discussions

• Submit articles to your
industry

• See articles that have
the most activity

www.mannixmarketing.com

Recommended Applications

Share upcoming
trips, meet up
Market
research tool

Pulls in blog
posts

See who’s talking
about you via
Twitter www.mannixmarketing.com

Update All

Or, pick and
choose where
you update

www.mannixmarketing.com

LinkedIn Pages Per Visit

www.mannixmarketing.com
Source: http://www.nonlinearcreations.com, April 2008-2009

LinkedIn Average Time on Site

www.mannixmarketing.com
Source: http://www.nonlinearcreations.com, April 2008-2009

LinkedIn Conversion Rates

www.mannixmarketing.com
Source: http://www.nonlinearcreations.com, April 2008-2009

Showcase Yourself

February 2009 | Mannix Marketing Get Found! Newsletter

www.mannixmarketing.com

Happy Networking!

Thank You For Your Time!

Mannix Marketing
518-743-9424

www.mannixmarketing.com

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Linkedinbestpractices

1. LinkedIn: Networking Made Easy! How to leverage LinkedIn to promote your brand online Sarah Lamansky & Destiny Malone Mannix Marketing, Inc. www.mannixmarketing.com

2. The Purpose of LinkedIn With over 35 million business professionals, you can:  Connect and network with like-minded business people on a local and national level  Promote business services to your connections Build Your Sphere of Influence through this ‘virtual handshake’ www.mannixmarketing.com

3. Who Do I Connect With?  Colleagues  Clients  Local Business Owners  Niche Industry Leaders  Get introduced through current friends = building contacts and potential sales www.mannixmarketing.com

4. Let’s Learn About…  Building Your Network  Receiving Network Updates  Receiving Group Updates  Receiving & submitting industry news  LinkedIn ‘Answers’ & ‘Questions’  LinkedIn ‘Applications’ www.mannixmarketing.com

5. How Do I Build My Network? Ways to Find People Huge potential network www.mannixmarketing.com

6. RSS allows you to follow contacts closely Update Status See What Your Connections are Up To www.mannixmarketing.com

7. Read Recommended Articles Add to discussions Reconnect with networks Start discussions Stay up to date on conferences www.mannixmarketing.com

8. www.mannixmarketing.com

9. • LinkedIn will send you industry related articles that they think might interest you You Can… • Start discussions • Submit articles to your industry • See articles that have the most activity www.mannixmarketing.com

10. www.mannixmarketing.com

11. www.mannixmarketing.com

12. www.mannixmarketing.com

13. www.mannixmarketing.com

14. www.mannixmarketing.com

15. Recommended Applications Share upcoming trips, meet up Market research tool Pulls in blog posts See who’s talking about you via Twitter www.mannixmarketing.com

16. Pulls live feed every time blog is updated right on your profile www.mannixmarketing.com

17. Update All Or, pick and choose where you update www.mannixmarketing.com

18. Add Your Gravatar Gravatar = Globally Recognized Avatar  Picture, cartoon, symbol (picture recommended)  Appears when you blog, post, comment on the web  http://en.gravatar.com/ www.mannixmarketing.com

19. LinkedIn Pages Per Visit www.mannixmarketing.com Source: http://www.nonlinearcreations.com, April 2008-2009

20. LinkedIn Average Time on Site www.mannixmarketing.com Source: http://www.nonlinearcreations.com, April 2008-2009

21. LinkedIn Conversion Rates www.mannixmarketing.com Source: http://www.nonlinearcreations.com, April 2008-2009

22. Showcase Yourself February 2009 | Mannix Marketing Get Found! Newsletter www.mannixmarketing.com

23. www.mannixmarketing.com

24. LinkedIn Conclusion  Promote personal brand  Find other like-minded business professionals  Share knowledge, learn about industry = could convert into sales  Connect with groups and network  Profile and activity in account shows that you are an Expert in Industry www.mannixmarketing.com

25. Happy Networking! Thank You For Your Time! Mannix Marketing 518-743-9424 www.mannixmarketing.com

Linkedinbestpractices

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