Synx Techbound Presentation

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DeskDirector

Charles McKay, CEO of Synx talks about his journey from MSP to Marketing Consultant and what he learnt along the way.

Technologie

Charles McKay
CEO
WE PROVIDE B2B ROI-DRIVEN
MARKETING
@Charles_McKay

WHAT DID I LEARN
1.Spread Risk
2.Do Marketing
3.Pick an niche
4.Specialize
5.Say No
6.Price
7.Set a Vision

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Synx Techbound Presentation

1. MARKETING REINVENTED WITH INBOUND

2. Charles McKay CEO WE PROVIDE B2B ROI-DRIVEN MARKETING @Charles_McKay

3. I WAS AN MSP And we did IT

4. WHAT DID I LEARN 1.Spread Risk 2.Do Marketing 3.Pick an niche 4.Specialize 5.Say No 6.Price 7.Set a Vision

5. RE-INVENTED TO INBOUND MARKETING

6. WHAT DOES #TechBound

7. THINGS THAT DON’T GET LEADS 1. Static Websites 2. Site pages or landing pages with out CTA’s 3. SEO Getting on the first page of Google is not a lead 4. Logo Redesign 5. Press Release 6. Outdoor Advertising 7. Paying for the Google Keyword “MSP” 8. Cold Calling 9. Talking about yourself

8. WHO WINS

10.

11.

12. HOW

13. STEP 1

14. STEP 2

15. STEP 3

16. STEP 4

17. STEP 5 Va

18. STEP 6

19. STEP 7

20. STEP 8

21. STEP 9

22. THANKS FOR LISTENING