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What was the question again? 
A nostalgic look at “The Year of the Internet of Things”. 
Alexandra Deschamps-Sonsino 
alex@designswarm.com 
@iotwatch
About me 
Director of designswarm a consultancy focusing 
on strategy, product design and building 
communities in the internet of things. 
Designing and manufacturing the Good Night 
Lamp. 
Former founder & CEO of Tinker London the first 
UK distributor of the Arduino.
What was the question again? A nostalgic look back at "The Year of the Internet of Things"
If the internet of things is the 
answer, what was the question?
Where are we now?
Acquisitions 
Google > Nest 
Oculus Rift > Facebook 
Thingworx > PTC 
Smart Things > Samsung 
Neul > Huawei
and deaths 
Little Printer / bergcloud 
Nabaztag 
Holiday lights
Mature businesses (5 years +) 
Glowcaps 
Ambient Devices 
Sonos
Startups 
Thousands of ideas, and sometimes 
companies. on crowdfunding sites 
Hundreds of startups in incubators such as 
Highway1, Haxlr8r, RGA, Jlab, Cognicity, 
TechPeaks, Reply Breed, StartupBootcamp
Financing 
Risk averse investors are only supporting 
startups who can survive past their first 
production run & already generating 
profits.
Books 
Designing the internet of things 
UX in the Internet of things 
Enchanted Objects
Rebranded business products 
IT Infrastructure 
Asset Management 
Building automation
Platforms! 
Too many to name, 
or care about.
If the internet of things is the 
answer, what was the question?
Why should normal 
people care about 
the internet 
of things?
Help make decisions about 
invisible experiences. 
Environmental monitoring.
Learn in new ways. 
Encourage children to learn & build things
Care from anywhere. 
Embedded, easy to use elderly & pet care.
Enhance health services. 
Using technology to better our relationships with 
health problems and health professionals.
Let’s make sure the internet 
of things isn’t…
Hiding intentions behind a 
lifestyle product.
Shoving internet connectivity 
where it doesn’t belong.
Creating socially-awkward 
situations.
Replacing human skills.
Not the intranet of things
New Year’s resolutions 
Don’t worry about the things you don’t need to 
worry about right now 
It isn’t about data if noone uses your product. It is 
about data if they do for long enough. 
Being responsible about product design solutions 
should be mandatory. 
Testing things out with normal people isn’t an 
option.
Bedankt. 
Alexandra Deschamps-Sonsino 
alex@designswarm.com 
@iotwatch

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