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Making the Digital Physical and the Physical Digital

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Alexandra Deschamps-Sonsino
Alexandra Deschamps-Sonsino

The document discusses how to make digital interactions more integrated with the physical world. It outlines three steps to go from the real world to digital - using sensors, open hardware, and RFID. It then discusses three reciprocal steps to go from digital to the real world - using actuators, APIs, and location-based services. The document encourages designing interactions that build on people's curiosity and understand limitations like latency to create surprising yet solid connections between the online and offline.

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Let’s get Physical How to make the digital real and the real, digital. Alexandra Deschamps-Sonsino CEO & Co-Founder of Tinker
Tinker . Rethinking how online interactions live outside the screen . Showing online data in physical ways . Helping people understand the creative potential of new technologies.
Why? . Digital == online really . Technology is everywhere but integrated experiences few and far between . Post digital design ( response to industries in crisis) . Users are more educated and demanding . Privacy is evolving
Easy as 1,2,3 From real to digital.
1. Sensors Real to Digital
Hop
2. Open Hardware Real to Digital
Nokia N900
3. RFID Real to Digital
Snowflake
Easy as 1,2,3 From digital to real
1. Actuators Digital to Real
Sony Ericsson Satio
2. APIs Digital to Real
Twitter box
3. Google Digital to Real
Centograph
Final thoughts . Digital can become surprising again . Urban space vs home . Play with people’s curiosity . Build solid interactions . Understand latency
Now go out & make something wonderful alex@tinker.it www.tinker.it

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Making the Digital Physical and the Physical Digital

  • 1.
  • 2. Let’s get Physical How to make the digital real and the real, digital. Alexandra Deschamps-Sonsino CEO & Co-Founder of Tinker
  • 3. Tinker . Rethinking how online interactions live outside the screen . Showing online data in physical ways . Helping people understand the creative potential of new technologies.
  • 4. Why? . Digital == online really . Technology is everywhere but integrated experiences few and far between . Post digital design ( response to industries in crisis) . Users are more educated and demanding . Privacy is evolving
  • 5. Easy as 1,2,3 From real to digital.
  • 6. 1. Sensors Real to Digital
  • 7. Hop
  • 8.
  • 9. 2. Open Hardware Real to Digital
  • 11.
  • 12.
  • 13. 3. RFID Real to Digital
  • 15.
  • 16. Easy as 1,2,3 From digital to real
  • 17. 1. Actuators Digital to Real
  • 19.
  • 20.
  • 21.
  • 22.
  • 23. 2. APIs Digital to Real
  • 25.
  • 26. 3. Google Digital to Real
  • 28.
  • 29.
  • 30. Final thoughts . Digital can become surprising again . Urban space vs home . Play with people’s curiosity . Build solid interactions . Understand latency
  • 31. Now go out & make something wonderful alex@tinker.it www.tinker.it