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Fear and hope in the internet of things

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Alexandra Deschamps-Sonsino
Alexandra Deschamps-Sonsino

Talk given at the Seamless IOT Demo Day on June 28th 2016 in Grand Rapids, Michigan

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Fearandhope intheinternetofthings AlexandraDeschamps-Sonsino @iotwatch/alex@designswarm.com
FirstUKdistributorofthe Arduino. Consultant Founder TinkerLondon designswarm GoodNightLamp Aboutme
Tenyearsin. •  Lesseconomiccertainty •  Lessunderstandingofhowtohandleanewmarket •  Lessbusinessresilience •  Increasinglevelsofmarketawareness •  Increasedneedforsocialsolutions •  Increasingawarenessoftheimportanceof collaboration
Acomplexeconomiclandscape
Momoneycanbecomemoproblems.
It’sstillnotclearhowmuchyouneedtobesuccessful.
Successfulacquisitionsarerare
Softwareandhardwareculturesaredifferent
Anewkindofcustomer Yourearlyadoptersshouldbeyouronlycustomersfor awhile. Youwill figureoutalotofthingswiththem. Makesureit’sasmallgroup(lessthanonehundred) Makesureyoutreatthemwell.
Backersisatotallydifferentthing.
Youcanhavetoomanyofthemtohandle.
Trynottodisconnectthemeither
I.P. Legal Productdesign Hardwaredesign Embeddedsoftware Connectivityissues Middleware APIs UserExperience Prototyping Certification Financing Sales&Marketing Manufacturing Assembly Distribution Returns Becauseyouhaveninety-nineproblems.
Buildupsomeenergyandresilience Foundersmustbereadytoputintenyearsofworkina productcompany(withorwithouttech)before developingrealconsumerawareness. Thesoftwareworldhas(wrongly)madeusthinktwo yearsisenough.Itisn’t.
Thinkaboutwhatlong-termsuccesslookslike 2012-2014 2005-2015 2009- 2011-2016
Theconditionsareimproving
Experiments
Scarystufftoo
Consumersarestartingto‘getit’
Thereareplentyofplaceswhereyoucan‘failfast’
Andmorethatshouldhelpyoutokeepgoing. Keepastrong‘alumni’networkandevents. Buildrelationshipsacrossindustries Buildrelationshipsacrossthecountry Buildrelationshipsabroad Grants
Becauseyouneverknowwhereanideawillgo
Howcomplexproblemscanbesolved PropellerHealth
Andhowwebuildsolutionsinanuncertainfuture. OxfordFloodNetwork
GoodluckSeamlessalumni. AlexandraDeschamps-Sonsino @iotwatch/alex@designswarm.com @GNLamp/goodnightlamp.com @iotlondon/iot.london

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