2. Definition?
That thing you do before innovation
A process of generating new ideas
The ability to think
Making new associations of existing ideas or
concepts
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8. Just a few…
Collaboration
Willing to make mistakes
Giving your ideas space and time
Good Research
Knowing yourself, your flaws, your biases
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10. Your mind
A sketch pad is a good thing to have
Something to instantly record events – a
camera
The most important tool is the idea
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13. Re-Expression
Take your problem & reword it
Make it a personal request
Give it weight
A mission statement
Represent it as a song
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14. Related World
Think of somewhere in the real world with a
solution to your problem, represent it with a
word
Brainstorm around the word
Pick your favorite word and relate it back to
the brief.
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15. Revolution
Think of the rules of a genre
Rules/Break them/Idea
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Rules Break them Idea
16. Random links
Start with an object or image
Call out what it makes you think
Pick one of the words and relate it back to the
original brief
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