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in a nutshell (and why it rocks)




                                                         Proudly presented by



Df| Conference Series – no audience, just participants
a Df| is an action-conference

                 No audience, just participants!
                 Listen, discuss, collaborate, share, learn, party – all at once.




Df| Conference Series – no audience, just participants
Everybody of us attended one
                       ...of these conferences, where you just sit around
                     and wait for the one presentation that’s interesting.*

                          Where you only meet people you already know.

                                Where the most memorable challenge was
                                     finding the right spot for dinner.




                    *There are also very exciting and engaging classic conferences and summits, of course. They deserve all the love they get.



Df| Conference Series – no audience, just participants
With a Df| you get non-stop action
 Selected speakers, meaningful challenges and teamwork with the
 most open-minded people you can think of!
 And we take care of dinner and your well deserved after hour drinks. Don‘t mind searching.




Df| Conference Series – no audience, just participants
Inside a Df|
                           Please stay with us through the next slides, as we explain to you the Df| format that
                           makes it all happen. If you get confused: That’s OK, we started all at that point.




Df| Conference Series – no audience, just participants
Everybody is important at a Df|

                        Participants will master challenges in interdisciplinary teams led
                        by team captains in an epic battle for victory – and fun.


                        Challenges and inside knowledge are brought in by sponsors and
                        people with a worthy cause. They will answer all of your questions.


                        Leading speakers inspire with their talks and will give feedback and
                        judgement on the ideas of the teams. You’ll never get that close again.

                        A fanatic crew of volunteers organises everything, because
                        somebody has to do it. We are all thrilled to meet you.

                        And there are always some friends and Df| veterans hanging
                        around. They just can’t resist.


Df| Conference Series – no audience, just participants
Your typical Df| day
                      Breakfast

                  Opening Keynote

                  Keynote

                  Challenge Kick-Off: Gathering of teams and initial briefing
                      Lunchbreak

                  Keynote

                  Team Workshop 1: Off the wall ideas (find the right solution)
                      Coffeebreak


                  Team Workshop 2: Making your ideas stick (how to tell your story)

                  Challenge Finals: Elevator pitch your ideas

                  Closing Keynote

                  Grand Final: Crowning the best of the best
                      Dinner & after hour drinks



                                                   There may be local changes for single Df| conferences, but the mix of workshops, competition and keynotes is the backbone of a Df|.


Df| Conference Series – no audience, just participants
Engage in competition
     Challenge Kick-Off
                                                   All participants gather into teams. We take                            The challengers give a detailed
                                                   care, that people unkown to each other and                             briefing and answer questions on
                                                   with mixed skills will be teamed up for                                the real life case studies the
                                                   more thrill.                                                           challenges are based upon



     Workshops
                                                                                                   Teams will work on the challenges, discussing, researching,
                                                                                                   sharing ideas and developing solutions. The team captains
                                                                                                   will guide through the workshops and coach the teams.

                                                                                                   Challengers as well as speakers will wander around,
                                                                                                   answering questions and discussing with the teams.




     Challenge Finals

                                                                                                                 For every challenge the teams present their
                                                                                                                 ideas in an elevator pitch to the challengers
                                                                                                                 and one of the speakers.

                                                                                                                 During the closing keynote the discussion
                                                                                                                 about the best teams will rage.




     Grand Final
                                 The time has come, to crown the best teams of every challenge and therefore the kings and queens for a day!
                                 On public demand, the winning teams may perform their presentation again in front of the whole crowd.




Df| Conference Series – no audience, just participants
One last rule
                                         No digital presentations in the finals.
                                            Correct, no Powerpoint or else – surprise us with a unique team effort!




Df| Conference Series – no audience, just participants
Result: having a great time together




Df| Conference Series – no audience, just participants
We’ve got us covered with testimonials, also



             “This is not just an exercise”
                 “At many industry conferences you meander from talk to talk, wondering if the
                 disparate parts will come together at some point. At a Df| the parts come
                 together by design. Rather than trying to jam a bunch of loosely related talks into
                 a short day, a Df| picks a few emerging topics talks and creates an integrated
                 design experience around them. You will be exposed to new thinking. Along the
                 way, you will be challenged – by the speakers and with your peers [...] This is not
                 just an exercise. If you are tired of conferences where the best part is the
                 proceeding, and want your next conference to be different ... have a serious look
                 at a Df|.”




                 Kath Straub
                 Director usability.org




    DESIGN FOR CONVERSION
Df| Conference Series – no audience, just participants
Got your interest by now?
 Great, let’s give you some directions!




Df| Conference Series – no audience, just participants
a Df| can cover any topic


                                                  Conversion
                                                  Experience
                                                  Sustainability
                                                  …

                                     Check the single events to find out more about each topic and the focus for the event.



Df| Conference Series – no audience, just participants
a Df| can be everywhere


                                                  Cologne
                                                  Amsterdam
                                                  New York
                                                  Your City

                                     Check the single events to find out more about each topic and the focus for the event.



Df| Conference Series – no audience, just participants
At first you want to participate
                          in a Df| conference

                                 visit designfor.at for upcoming conferences




Df| Conference Series – no audience, just participants
You could bring in a
                             sponsorship or challenge

                                          visit designfor.at for opportunities




Df| Conference Series – no audience, just participants
Df| is an open series

                          Start your own Df| right now
                                        visit designfor.at to see, how easy it is.




Df| Conference Series – no audience, just participants
Df| is a community

                                               Socialize with us:
                                                          twitter.com/dfseries
                                                         facebook.com/dfseries




Df| Conference Series – no audience, just participants
designfor.at

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Df in a nutshell

  • 1. in a nutshell (and why it rocks) Proudly presented by Df| Conference Series – no audience, just participants
  • 2. a Df| is an action-conference No audience, just participants! Listen, discuss, collaborate, share, learn, party – all at once. Df| Conference Series – no audience, just participants
  • 3. Everybody of us attended one ...of these conferences, where you just sit around and wait for the one presentation that’s interesting.* Where you only meet people you already know. Where the most memorable challenge was finding the right spot for dinner. *There are also very exciting and engaging classic conferences and summits, of course. They deserve all the love they get. Df| Conference Series – no audience, just participants
  • 4. With a Df| you get non-stop action Selected speakers, meaningful challenges and teamwork with the most open-minded people you can think of! And we take care of dinner and your well deserved after hour drinks. Don‘t mind searching. Df| Conference Series – no audience, just participants
  • 5. Inside a Df| Please stay with us through the next slides, as we explain to you the Df| format that makes it all happen. If you get confused: That’s OK, we started all at that point. Df| Conference Series – no audience, just participants
  • 6. Everybody is important at a Df| Participants will master challenges in interdisciplinary teams led by team captains in an epic battle for victory – and fun. Challenges and inside knowledge are brought in by sponsors and people with a worthy cause. They will answer all of your questions. Leading speakers inspire with their talks and will give feedback and judgement on the ideas of the teams. You’ll never get that close again. A fanatic crew of volunteers organises everything, because somebody has to do it. We are all thrilled to meet you. And there are always some friends and Df| veterans hanging around. They just can’t resist. Df| Conference Series – no audience, just participants
  • 7. Your typical Df| day Breakfast Opening Keynote Keynote Challenge Kick-Off: Gathering of teams and initial briefing Lunchbreak Keynote Team Workshop 1: Off the wall ideas (find the right solution) Coffeebreak Team Workshop 2: Making your ideas stick (how to tell your story) Challenge Finals: Elevator pitch your ideas Closing Keynote Grand Final: Crowning the best of the best Dinner & after hour drinks There may be local changes for single Df| conferences, but the mix of workshops, competition and keynotes is the backbone of a Df|. Df| Conference Series – no audience, just participants
  • 8. Engage in competition Challenge Kick-Off All participants gather into teams. We take The challengers give a detailed care, that people unkown to each other and briefing and answer questions on with mixed skills will be teamed up for the real life case studies the more thrill. challenges are based upon Workshops Teams will work on the challenges, discussing, researching, sharing ideas and developing solutions. The team captains will guide through the workshops and coach the teams. Challengers as well as speakers will wander around, answering questions and discussing with the teams. Challenge Finals For every challenge the teams present their ideas in an elevator pitch to the challengers and one of the speakers. During the closing keynote the discussion about the best teams will rage. Grand Final The time has come, to crown the best teams of every challenge and therefore the kings and queens for a day! On public demand, the winning teams may perform their presentation again in front of the whole crowd. Df| Conference Series – no audience, just participants
  • 9. One last rule No digital presentations in the finals. Correct, no Powerpoint or else – surprise us with a unique team effort! Df| Conference Series – no audience, just participants
  • 10. Result: having a great time together Df| Conference Series – no audience, just participants
  • 11. We’ve got us covered with testimonials, also “This is not just an exercise” “At many industry conferences you meander from talk to talk, wondering if the disparate parts will come together at some point. At a Df| the parts come together by design. Rather than trying to jam a bunch of loosely related talks into a short day, a Df| picks a few emerging topics talks and creates an integrated design experience around them. You will be exposed to new thinking. Along the way, you will be challenged – by the speakers and with your peers [...] This is not just an exercise. If you are tired of conferences where the best part is the proceeding, and want your next conference to be different ... have a serious look at a Df|.” Kath Straub Director usability.org DESIGN FOR CONVERSION Df| Conference Series – no audience, just participants
  • 12. Got your interest by now? Great, let’s give you some directions! Df| Conference Series – no audience, just participants
  • 13. a Df| can cover any topic Conversion Experience Sustainability … Check the single events to find out more about each topic and the focus for the event. Df| Conference Series – no audience, just participants
  • 14. a Df| can be everywhere Cologne Amsterdam New York Your City Check the single events to find out more about each topic and the focus for the event. Df| Conference Series – no audience, just participants
  • 15. At first you want to participate in a Df| conference visit designfor.at for upcoming conferences Df| Conference Series – no audience, just participants
  • 16. You could bring in a sponsorship or challenge visit designfor.at for opportunities Df| Conference Series – no audience, just participants
  • 17. Df| is an open series Start your own Df| right now visit designfor.at to see, how easy it is. Df| Conference Series – no audience, just participants
  • 18. Df| is a community Socialize with us: twitter.com/dfseries facebook.com/dfseries Df| Conference Series – no audience, just participants