Team: Triin Kook, Estonia Helena Veidenbaum, Estonia Kirill Andreitšuk, Estonia Guillaume Speurt, France Samy Libsig, France Janno Nõu, Estonia

1. Winter pushbike

2. Triin Helena Janno
Samy Guillaume Kirill

6. Insight
- Push scooters are popular among school kids
- Faster than walking
- Small and easy to carry around
- You can take it with you anywhere:
school, shopping centers, buses
- No substitute for winter

11. Opportunity space
Potential market: 3 million to 11 million children
Northerm America Alpes countries Scandinavia and Baltics Russia
Areas covered with snow - Winter 2011
Penguins

12. User group
- Pre-teenagers from 7 to 14 years old
- Feeling independent
- They need to move around and want to be autonomous
- Freedom of movement
- They already use push scooter, but not in winter

13. - Faster than walking and it makes them look cool
- Allows them to make tricks
- Socially influenced - mass effect
- Strong decision power in the family
- Important purchasing power (via parents)

14. with friends who ride something else
anyone who is around alone
4%
11%
9%
23%
with few friends
53%
in bigger group of friends

15. Spending on pushbike
< 100 €
14%
100 - 200 €
30%
> 400 €
12%
301 - 400 €
20%
201 - 300 €
24%

16. Kids spending on average: 250 eur
Average user age: 12 years

17. Flipping ski on the side

18. Lowering the skis

19. Double push scooter (L)

20. V-block platform board

21. Folding wheels

22. Testing ideas

36. Future development