Simple ways that different companies can successfully engage charity and philanthropy in their branding.

1. INTEGRATING CHARITY
WITH YOUR BRAND

3. In the age of social
good becoming more
prominent among
startups and more
established companies
alike, it’s fair to assume
that some of the
organizational bodies
may face some trouble
in terms of integrating
a social cause or
charity into their
business.

4. According to a study conducted by the Cone
Communications Social Impact Study, a statistic
stated that around 89% of Americans surveyed
said they would rather buy products from a
brand that is more solidly aligned with a specific
philanthropic cause than one that is solely profit
seeking. Corporate responsibility may be a trend
or a fad, but companies across the country are
changing strategy in the direction of keeping
their customers and stakeholders content
through pertinent social good.

6. Therefore, it is vital to carefully choose a cause
that promotes social good which is not only
related to your company’s mission, but also
simultaneously improves your brand image
and is related to the varied interests of your
stakeholders. Granted this can be an
intimidating task to undertake, especially if
your company’s history is on the newer side,
delving deeper into some thorough self­
evaluation never really hurt anyone.

8. PLAN OF ACTION

9. Finding a pertinent cause
that is easily relatable and
commonsensical for the
company is the foundation
or basically the glue that
will help build your brand
up in multiple ways. A
fundamental way to do this
is to first assess if
whatever cause you
choose has the potential of
being a stable, long­term
approach a few years from
when you’re company is
currently.

10. For example, if your brand’s
mission statement is to
improve wireless technology,
a logical transition would be
to pair up with a domestic or
international non­profit to
provide wifi to undeserving
neighborhoods. If the brand
choose to help locally, you
can framed this social cause
by emphasizing the
community around you
instead of the global scale if
that works better for your
employees or stakeholders.

12. Further engaging
employees to maintain
interest for the cause
throughout the year is
essential for the charitable
campaign to not lose
steam after the New Year.
Another company run
policy that could
effectively help both
employee engagement
and the social cause at
hand is to incentify
philanthropy by
designating PTO days for
the sole purpose of
volunteering.

13. Taking the campaign slowly is important in
terms of keeping a solid donation or
volunteer base, while simultaneously
coming to terms with how much your
company can undertake during the
process. Strengths and weakness are
constantly changing, so keep in mind that
easily adapting to various situations at
hand is the ultimate way to succeed when
integrating a charity into your brand’s
mission. Please have a look at this link for
more ways to integrate a charity into your
brand.