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Rocking Linking Business Professionals Group in 2015

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Webinar to start the new year for Linking Business Professionals Group on LinkedIn.

Most of the webinar is Des Walsh presenting his social media strategy framework. Then there is some detail about the Linking Business Professionals Group.

For info and to apply to join Linking Business Professionals, go to this link: https://www.linkedin.com/groups/Linking-Business-Professionals-4690487

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Rocking Linking Business Professionals Group in 2015

  1. 1. Let's Rock Linking Business Professionals in 2015 Webinar - January 2015 Des Walsh
  2. 2. LBP Webinar - January 2015 > Webinar Outline  How to create a simple social media strategy for your business or career  Q&A/discussion about how the LBP Group can help members more effectively
  3. 3. Simple Social Media Strategy Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat. Sun Tzu
  4. 4. Simple Social Media Strategy Framework* 1. Commitment 2. Culture 3. Market 4. Goals 5. Resources 6. Listening 7. Engaging 8. Technology 9. Evaluation * Simple Social Media Strategy Framework is Copyright Des Walsh 2010-2015
  5. 5. Commitment Social Media Strategy then and now  2010 - "better to ask forgiveness than seek permission" > 2015 - CEO commitment to social media engagement is essential For business of every size - small to enterprise Commitment means willingness to stay the course
  6. 6. Culture > Culture - "The way we do things around here." > A social media strategy that doesn't fit with company culture is bound to fail > Key issues:  predominant style of leadership (partnership)  how information flows  how decisions are communicated  how different departments relate to one another
  7. 7. Market Market scan What is the social media presence and engagement of: > our brand > customers > partners > competitors How is each perceived in the market, via social media?
  8. 8. Goals A starting list of possible goals  Build brand awareness  Generate leads  Increase sales  Establish thought leadership  Build relationships with customers  Engage customers as brand evangelists  Get input of product/service improvement  Improve internal communication  Improve departmental and/or company-wide collaboration
  9. 9. Resources Social Media Myth #1 "It won't cost you anything." Resource categories > People > Services > Tools
  10. 10. Listening "Communication, whether inbound or outbound, is now powered by conversations, and the best communications always start as the best conversations. And the best listeners are those who empathise while they are listening." > Brian Solis, "Engage!"
  11. 11. Engaging Join the conversation - or start one of your own  Visit discussion forums, Facebook pages, LinkedIn Groups, contribute helpful information/comments  Set up a group on LinkedIn or Facebook  Start a corporate Twitter account  Start a blog  ....................
  12. 12. Technology A suggested starter list of platforms for business > LinkedIn (especially B2B) > Facebook > Twitter > YouTube channel > Corporate blog > Google+
  13. 13. Evaluation Monitoring Measurement > NB: See Goals (if you don't have goals, you can't assess value)
  14. 14. Q&A Social Media Strategy > Any questions arising from or related to the Strategy overview? Linking Business Professionals Group in 2015 > Questions > Suggestions
  15. 15. Thank You! Thank you for your participation/attention. If you have any questions about the presentation or the Q&A, please email me at deswalsh@webartsco.com Des Walsh deswalsh.com LinkedIn: http://linkedin.com/in/deswalsh Founder, Linking Business Professionals https://www.linkedin.com/groups/Linking-Business-Professionals-4690487
  16. 16. Linking Business Professionals Group The Linking Business Professionals Group on LinkedIn provides a welcoming space for business professionals who want to learn and share about social media, especially LinkedIn, for their professional growth and business success. Linking Business Professionals is a spam-free zone. Membership is free and open to members of LinkedIn, subject to some minimum requirements and a simple approval process. Click here for more information and to apply to join.