A simple, 5 step process to align social media and business or career objectives. A presentation for BarCamp Gold Coast VIII

2. 
Aligning our social and
business/career objectives

5 step process

3. 5 Steps to Alignment
• Think of your business/career as a whole
• Get top level buy-in for the process
• List agreed business/career objectives
• Brainstorm and list social media objectives
• Match each of your top five business/career objectives
with a social media objective

4. 5 Steps to Alignment: Step 1
Think of your
business/career as a
whole
Tip: Think social business, not
just social media marketing

5. 5 Steps to Alignment: Step 2
Get top level buy-in for the
process
Tip: Even if it's only you (but it's
never only you)

6. 5 Steps to Alignment: Step 3
List agreed business/career
objectives
Tip: do big picture/long term
& immediate/short term
lists

7. 5 Steps to Alignment: Step 4
Brainstorm and list social
media objectives
Tip: use the links at the end
of this deck for ideas

8. 5 Steps to Alignment: Step 5
Match each of your top five
business/career
objectives with a social
media objective
Tip: and agree on a date to
check continuing alignment

9. 5 Steps to Alignment: Summary
• Think of your business/career as a whole
• Get top level buy-in for the process
• List agreed business/career objectives
• Brainstorm and list social media objectives
• Match each of your top five business/career objectives
with a social media objective

10. Image Credits + Some Links
Mermaid Beach, by Behzad K, via Flickr, CC BY 2.0

Mask: Twins (Nda), 19th-20th century, Côte d'Ivoire; Baule – Wikimedia Commons –
original photo by shootingbrooklyn; CC BY-SA 2.5

Mirool_Silos, flickr , photo by Virtual Steve CC BY-SA 2.5 via Wikimedia Commons

The Handshake of Teano, via flickr, photo by Alex Valli (liquene) CC BY 2.0

Apollo 17 the Last Moon Shot, NASA, public domain, via Wikimedia Commons

Brainstorming, by Agripolare, public domain, via Wikimedia Commons

Ducks in a Row, photo by Tomas Castelazo, CC BY-SA 3.0, via Wikimedia Commons

See also blog post: How to Align Your Social Media and Business Objectives, by Des
Walsh http://tiny.cc/objsalign

A couple of handy checklists for creating a social media objectives list

50 Ways to use Social Media, listed by Objective – Jeremiah Owyang (2008 list but still
good!) http://tiny.cc/50smobjectives

Measurable Social Media Objectives: omillion blog http://tiny.cc/smobjectives

11. 
Des Walsh is a certified social media strategist, a LinkedIn specialist
and business coach

Author of the recruiting industry guide LinkedIn for Recruiting

Blogger at Des Walsh dot Com, MYOB Pulse, Social Media Today,
Social Business One & contributing author at Social Media Mags

Des provides a range of coaching and workshop services – see
http://deswalsh.com

LinkedIn profile: http://linkedin.com/in/deswalsh

All the social web links he can remember are on his Xeeme profile:
http://xeeme.com/deswalsh