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Past, the present and the future
Twitter - @dergal #searchleeds
- History of the mobile web
- Where we are today
- 5 key technologies
- & The future
- Questions ?
Twitter - @dergal #sear...
I think most of us are
Nomophobic today…
the fear of leaving our
mobile phones at home
Twitter - @dergal #searchleeds
1999 Nokia 7110 first WAP phone
The Nokia 7110 is a GSM mobile phone announced in February
1999 and released in October 19...
2003 Nokia went weird
But the n-series 2005 was awesome
Twitter - @dergal #searchleeds
2007 – iPhone 1
2007 Apple entered the market with its first Smart Phone market. With it signature touch screen and minima...
8gb microSD (vs 4gb)
5mp Camera
3G!!!! (vs 2g)
TV Out
GPS (iPhone couldn’t)
Video (iPhone couldn’t)
Cut and Paste
Nokia wa...
2008
Every company became a little app
crazy, making apps for anything and
everything – if you had a big
company, you need...
(In 2018 –
everything
is an app)
60% of apps have never been
installed?
Twitter - @dergal #searchleeds
2018 Companies are pushing apps for everything …. At the
expense of the user
In 2015 – PWAs
Progressive Web Apps
Manifest
JSON LD
Service
Worker
Service
Worker
choose what
works offline
Manifest
JSON LD
Choose how it looks
as an app
https://erudite.agency/insights/
The level of stress caused
by mobile phone delays is
greater than a horror
movie. PWAs ca...
https://whatwebcando.today/
In 2017 – WebAssembly
In 2011 – meet Siri
Twitter - @dergal #searchleeds
In 2014 – meet Alexa
Google Assistant is now one of the
leaders in the experience, making it
easier to discover ‘things’ and interact
with them.
Correct markup is of course key for
this to be successful
√Ω
mobilemoxie.com/blog/entity-first-indexing-mobile-first-crawling-1-of-5/
MobileMoxie have done a fantastic
blog series exp...
If you ask Alexa to buy you an iPhone case
? This is the one they will choose, the
Amazon Choice for iPhone Case … This is...
Nick Wilsdon from Vodafone (and
other places) is delivering incredible
research and insight and his talks are
always must ...
Getting
Started -
codecademy.com/courses/learn-alexa-skills-kit
getstoryline.com
In 2009 – AR was limited but
Twitter - @dergal #searchleeds
In 2011 – DigitalLeeds game!
Photo by Rick Harrison
In 2013 – AR was practical
Twitter - @dergal #searchleeds
In 2015 – 360 YouTube Videos
In 2016 – Pokemon Go
2018 – Spotlight Stories
Twitter - @dergal #searchleeds
2018 – ARCore bit.ly/arcoreapps
Twitter - @dergal #searchleeds
Today? FIX THE BASICS
https://www.youtube.com/watch?v=N1VJVz2JBX
ESPECIALLY SCHOOLS
https://www.youtube.com/watch?v=N1VJVz2JBX
The future … prediction!
Twitter - @dergal #searchleeds
Twitter - @dergal #searchleeds
Twitter - @dergal #searchleedsMovie – Her
Twitter - @dergal #searchleedsMagic Leap 2018
Twitter - @dergal #searchleeds
Privacy is a thing
Thanks!
Gerry White
Gerry@takeitoffline.co.uk
TakeItOffline.co.uk
Linkedin/in/dergal
Twitter - @dergal
Mobile, the past present and future for Digital marketers
Mobile, the past present and future for Digital marketers
Mobile, the past present and future for Digital marketers
Mobile, the past present and future for Digital marketers
Mobile, the past present and future for Digital marketers
Mobile, the past present and future for Digital marketers
Mobile, the past present and future for Digital marketers
Mobile, the past present and future for Digital marketers
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Mobile, the past present and future for Digital marketers

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A quick guide to some key mobile technologies that you can use to promote your product, services and more - local or international, there is something you can do ...
Presented at SearchLeeds 2018 and OnlineSeller 2018

Veröffentlicht in: Mobil
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Mobile, the past present and future for Digital marketers

  1. 1. Past, the present and the future Twitter - @dergal #searchleeds
  2. 2. - History of the mobile web - Where we are today - 5 key technologies - & The future - Questions ? Twitter - @dergal #searchleeds
  3. 3. I think most of us are Nomophobic today… the fear of leaving our mobile phones at home Twitter - @dergal #searchleeds
  4. 4. 1999 Nokia 7110 first WAP phone The Nokia 7110 is a GSM mobile phone announced in February 1999 and released in October 1999 It was the first mobile phone to run Series 40[2] and to come with a WAP browser.
  5. 5. 2003 Nokia went weird
  6. 6. But the n-series 2005 was awesome Twitter - @dergal #searchleeds
  7. 7. 2007 – iPhone 1 2007 Apple entered the market with its first Smart Phone market. With it signature touch screen and minimal interface that renders a virtual keyboard or custom interface options when necessary. The first generation iPhone has a 2.0 Megapixel camera, portable media functions, internet (including email, web browsing, and Wi-Fi conductivity) as well as text messaging and visual voicemail. First-generation phones were released with quad-band GSM EDGE. (source, Wikipedia)
  8. 8. 8gb microSD (vs 4gb) 5mp Camera 3G!!!! (vs 2g) TV Out GPS (iPhone couldn’t) Video (iPhone couldn’t) Cut and Paste Nokia was so much better than iPhone Twitter - @dergal #searchleeds
  9. 9. 2008 Every company became a little app crazy, making apps for anything and everything – if you had a big company, you needed an app and often that, rather than the user was the thinking behind it.
  10. 10. (In 2018 – everything is an app)
  11. 11. 60% of apps have never been installed?
  12. 12. Twitter - @dergal #searchleeds 2018 Companies are pushing apps for everything …. At the expense of the user
  13. 13. In 2015 – PWAs Progressive Web Apps
  14. 14. Manifest JSON LD Service Worker
  15. 15. Service Worker choose what works offline
  16. 16. Manifest JSON LD Choose how it looks as an app
  17. 17. https://erudite.agency/insights/ The level of stress caused by mobile phone delays is greater than a horror movie. PWAs can make interaction far faster… Twitter - @dergal #searchleeds
  18. 18. https://whatwebcando.today/
  19. 19. In 2017 – WebAssembly
  20. 20. In 2011 – meet Siri Twitter - @dergal #searchleeds
  21. 21. In 2014 – meet Alexa
  22. 22. Google Assistant is now one of the leaders in the experience, making it easier to discover ‘things’ and interact with them.
  23. 23. Correct markup is of course key for this to be successful
  24. 24. √Ω
  25. 25. mobilemoxie.com/blog/entity-first-indexing-mobile-first-crawling-1-of-5/ MobileMoxie have done a fantastic blog series explaining this, and far far more – well worth a read!
  26. 26. If you ask Alexa to buy you an iPhone case ? This is the one they will choose, the Amazon Choice for iPhone Case … This is voice purchasing practicality
  27. 27. Nick Wilsdon from Vodafone (and other places) is delivering incredible research and insight and his talks are always must see’s
  28. 28. Getting Started - codecademy.com/courses/learn-alexa-skills-kit
  29. 29. getstoryline.com
  30. 30. In 2009 – AR was limited but Twitter - @dergal #searchleeds
  31. 31. In 2011 – DigitalLeeds game! Photo by Rick Harrison
  32. 32. In 2013 – AR was practical Twitter - @dergal #searchleeds
  33. 33. In 2015 – 360 YouTube Videos
  34. 34. In 2016 – Pokemon Go
  35. 35. 2018 – Spotlight Stories Twitter - @dergal #searchleeds
  36. 36. 2018 – ARCore bit.ly/arcoreapps Twitter - @dergal #searchleeds
  37. 37. Today? FIX THE BASICS https://www.youtube.com/watch?v=N1VJVz2JBX
  38. 38. ESPECIALLY SCHOOLS https://www.youtube.com/watch?v=N1VJVz2JBX
  39. 39. The future … prediction! Twitter - @dergal #searchleeds
  40. 40. Twitter - @dergal #searchleeds
  41. 41. Twitter - @dergal #searchleedsMovie – Her
  42. 42. Twitter - @dergal #searchleedsMagic Leap 2018
  43. 43. Twitter - @dergal #searchleeds Privacy is a thing
  44. 44. Thanks! Gerry White Gerry@takeitoffline.co.uk TakeItOffline.co.uk Linkedin/in/dergal Twitter - @dergal

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