Liaison and Networking Skills by Derek Hendrikz works with the development of relationships for marketing, leads, customer relationship management (CRM) and sales purposes. www.derekhendrikz.com

1. Corporate Networking & Liaison Skills

2. Essential Database Information for
fostering an ‘Learning Relationship’:
 History of transactions.
 Customer contacts.
 Customer preferences.
 Descriptive information.
 Responses to marketing activities.
www.derekhendrikz.com

3.  Where is no reason why, or little likelihood, that a
buyer will purchase again from a supplier.
 Where buyers want to avoid dependency from the
seller.
 Where processes are formalized in such a way that
prevents customer-supplier relationships
(Government Tenders).
 Where the cost associated with the relationship put
the buyer at a cost disadvantage in a price sensitive
market.
www.derekhendrikz.com

4. The Relationship-marketing Ladder of
Loyalty
Partner: a person who has the relationship of a partner with you
within the organisation.
Advocate: a person who actively recommends you to
others, who does your marketing for you.
Supporter: a person who likes your organisation, but only
supports you passively.
Client: a person who has done business with you on a repeat
basis but may be negative, or at best neutral, towards your
organisation.
Purchaser: a person who has done business just once with
your organisation.
Prospect: a person whom you believe may be persuaded to do
business with you.
www.derekhendrikz.com