2. What is SoLoMo?
• Short for social, local, mobile
• Refers to a mobile version of the addition of local entries to
search engine results
• Emerged as a result of the growing popularity of smartphones
3. Is SoLoMo for your business?
• If one is looking to implement SoLoMo, he or she must know if
SoLoMo fits the nature of the business
• Registering your business with location-based services may
promote local awareness of the business
• Creating promos that appeal to your target market will create
demand for your business
4. How does SoLoMo help?
• SoLoMo gives businesses tools and products that allow them to
connect with customers in new ways
• It bridges the gap between consumers and merchants
5. Top 5 tips for success with SoLoMo
• Using analytics to measure and record data of visitors and
customers
• Writing a blog to cater to your local area
• Creating promotions and using location-based services to promote
awareness
• Get listed in directories
• Social media engagement
6. What are the effects on e-commerce?
(Merchants)
• Merchants will have to rethink their online strategy
• It is an easy and effective way of promoting a business
• It makes competition among rivals harder by making the playing
field equal
7. What are the effects on e-commerce?
(Consumers)
• Consumers will be able to discover businesses similar to their likes
in the area
• They will be able to easily compare one online business from
another
8. How will the trend be in 2 years?
• This trend will increase and grow in the next 2 years
• Smartphones and mobile apps may make it even easier in the
future
• It allows easy information dissemination for businesses
9. How will the trend be in 2 years?
• More brick and mortar stores will have an online store
• Social media activity of companies will increase greatly
• It may become the new standard for marketing and advertising
