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SinnerSchrader - In meinem Kopf macht es Sinn, wenn da nur nicht diese Nutzer wären - WUD 2014 - Engagement
- 1. WORLD USABILITY DAY 2014 - HAMBURG ENGAGEMENT Client: WORLD USABILITY DAY 2014 Project: ENGAGEMENT 13.NOV.14 00001110 Slide 1
- 2. ANN-CATRIN WELLHÖFER Konzepter @ Sinnerschrader ANDREAS SONNLEITNER Konzepter @ Sinnerschrader
- 3. ENGAGEMENT
- 4. ENGAGEMENT [ãɡaʒ(ə)ˈmãː] / Soziales Engagement, freiwilliges und ehrenamtliches soziales Handeln / intensiver Einsatz für eine Sache, ähnlich auch Anstrengung
- 5. „ENGAGEMENT BEZEICHNET DEN INTERAKTIONSGRAD MIT DIGITALEN MAßNAHMEN.“ – DEFINITION NACH RALF HABERICH
- 6. WAS HAT DAS MIT KONZEPT ZU TUN?
- 7. TYP 2 Häuslicher Gelegenheitsnutzer TYP 5 Passionierter Onliner TYP 1 Außenstehender Skeptiker 28,9 % 27,9 % 15,0 % TYP 4 Reflektierter Profi 15,4 % TYP 3 Vorsichtiger Pragmatiker 9,5 % TYP 6 Smarter Mobilist 3,2 % =66,3% NUTZER ENTWICKLER =33,6% D21 - DIGITAL-INDEX DEUTSCHLAND
- 8. Quelle: Brett Relander/Linkedin
- 9. Client: WORLD USABILITY DAY 2014 Project: ENGAGEMENT 13.NOV.14 00001110 Slide ! FRAGEN ZUHÖREN " BEOBACHTEN WIE ERREICHE ICH EMPATHIE? 9
- 10. ENTWICKLUNGSPROZESS FRÜHER SINNERSCHRADER KUNDE | PROJEKT | 01.01.2014 10 Briefing Produkt
- 11. ENTWICKLUNGSPROZESS HEUTE SINNERSCHRADER KUNDE | PROJEKT | 01.01.2014 11 Briefing Produkt
- 12. 1 RECHERCHE
- 13. NUTZERINTERVIEW Client: WORLD USABILITY DAY 2014 Project: ENGAGEMENT 13.NOV.14 00001110 Slide 13
- 14. OUTPUT ZIEL: ERMITTELN VON KUNDENBEDÜRFNISSEN
- 15. NUTZER-TESTS IN DER PRODUKTENTWICKLUNG 3# ENTWICKLUNG VON ALGORITHMEN FÜR ASSISTENZSYSTEME Project: WUD_2014 13.11.2014 00001110 Slide 15 2# AUSWIRKUNG AUF REAKTIONSZEITEN 1# MESSUNG DES FAHRERZUSTANDS HIRNSTRÖME HERZRATE MUSKEL-BEWEGUNGEN AUGEN-BEWEGUNGEN 0101110101010 s(S3|u1)= 1010… v*k/s…
- 16. OUTPUT ZIEL: IDENTIFIKATION VON ANFORDERUNGEN AN DAS PRODUKT
- 17. 2 IDEENENTWICKLUNG
- 18. SERVICE DESIGN WORKSHOPS Client: WORLD USABILITY DAY 2014 Project: ENGAGEMENT 13.NOV.14 00001110 Slide 18
- 19. OUTPUT ZIEL: INSIGHTS UND ANREGUNGEN ZUR IDEENGENERIERUNG
- 20. OUTPUT ZIEL: NUTZER ≠ ENTWICKLER
- 21. 3 NUTZERTEST
- 22. NUTZERTESTS ALLTAGSTAUGLICHKEIT EINES 3D DISPLAYS IM FAHRZEUG # Client: WORLD USABILITY DAY 2014 Project: ENGAGEMENT 13.NOV.14 00001110 Slide 22 WWW.AUTO-NEWS.DE
- 23. OUTPUT ZIEL: RELEVANZ AM MARKT NOCH VOR DER KOSTSPIELIGEN UMSETZUNG
- 24. 4 WEBANALYSE
- 25. WEB ANALYSE & MOUSE TRACKING Client: WORLD USABILITY DAY 2014 Project: ENGAGEMENT 13.NOV.14 00001110 Slide 25
- 26. WEB ANALYSE & MOUSE TRACKING Client: WORLD USABILITY DAY 2014 Project: ENGAGEMENT 13.NOV.14 00001110 Slide 26 + visuelles Nachvollziehen tatsächlicher Nutzerinteraktion – direkte Kommunikation mit dem Nutzer fehlt
- 27. OUTPUT ZIEL: QUALITÄTSSICHERUNG UND INSIDES ZU NUTZERINTERAKTION
- 28. OUTPUT ZIEL: ERMITTELN VON OPTIMIERUNGSFELDERN
- 29. 5 QUALITÄTSSICHERUNG
- 30. BVG (WEBSITE) „KEINER KENNT UNS BESSER ALS UNSERE FAHRGÄSTE UND WIR WOLLEN VON DEN ERFAHRUNGEN UNSERER NUTZER PROFITIEREN.“
- 31. OUTPUT ZIEL: ERMITTELN VON OPTIMIERUNGSFELDERN
- 32. OUTPUT ZIEL: BETRIEBSBLINDHEIT VERMEIDEN
- 33. FAZIT
- 34. VORTEILE DER NUTZERINTEGRATION / Verständnis / Evaluierung von Bedürfnissen / Ideenfindung / Qualitätssicherung / Kompetenzaustausch * Kunden an Ideen binden
- 35. SEARCH ALWAYS FOR THE MISSING
- 36. Client: WORLD USABILITY DAY 2014 Project: ENGAGEMENT 13.NOV.14 00001110 Slide 36 ANN-CATRIN WELLHÖFER UX Architekt SinnerSchrader Deutschland GmbH Völckersstraße 38 22765 Hamburg T +49 40 398855 0 F +49 40 398855 55 www.sinnerschrader.com anne.wellhoefer@sinnerschrader.com