1. Presented by DS Internet Traffic Creation 1-866-220-4783 http://internettrafficcreation.com [email_address]

3. Plant the seeds that you focus on getting customers

4. YOU ARE A LOCAL MOBILE MARKETING EXPERT

5. End with “I help local businesses get more customers by helping them with their mobile marketing. INTRODUCTION Who Am I and Why Should You Listen To Me?

7. How Mobile Websites fit into your online presence

8. How the mobile habits of local consumers can affect your findability

9. This is a NO TECHIE ZONE WHAT YOU WILL LEARN TODAY Mobile Marketing

11. Mobile devices are everywhere.

12. Mobile phones are here to stay. WHAT ARE MOBILE DEVICES? Pocket-Sized Computing Devices

13. The result of all this new technology? Mobile Marketing! MOBILE MARKETING

15. Laser target your marketing instead with Mobile Marketing! MOBILE MARKETING

16. “ a set of practices that enable organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.” WHAT IS MOBILE MARKETING? According to the Mobile Marketing Association, mobile marketing is:

18. Not a one-way message, not pushing info.

19. Consumers invited to opt-in, giving permission for communication.

20. Providing value to consumers. WHAT IS MOBILE MARKETING?

23. Push marketing

24. A New Tool for your Marketing Tool belt WHAT IS MOBILE MARKETING? The International Telecommunications Union (ITU) has found : According to the United Nations-run organization, a whopping 6.1 trillion text messages will be sent by the end of 2010 . That figure, which has tripled in the past three years, means people around the globe are sending 200,000 text messages every second.

26. Cell phones approaching 5 billion

27. Internet users – less than 2 billion

28. 80% of Americans have cell phones

29. Smartphone usage growing to 50% in 2011

30. 20% of US households are mobile only WHY MOBILE IS IMPORTANT

32. About 3 billion cell phone users use text messages

33. By the end of 2010, 6.5 trillion text messages were sent WHY MOBILE IS IMPORTANT

35. But emails are not always opened

36. Considered spam or trashed WHY MOBILE IS IMPORTANT

38. 99% of all text messages are read.

39. Average redemption rate is 20% regardless of business type

40. No spam filters. WHY MOBILE IS IMPORTANT?

42. Global mobile advertising marketing will be over $16 billion by 2011. WHY MOBILE IS IMPORTANT? Clearly, if your business isn’t on the mobile web, you are losing clients and, more significantly, those clients are likely to go to your competitors!

43. The mobile marketing potential is ENORMOUS! You CANNOT afford to ignore this trend!! THE BOTTOM LINE

45. … Radio

46. … TV Then came the Internet MOBILE – THE 7TH MASS MEDIA

49. Watch movies

50. Listen to music

51. Listen to radio

52. Watch TV

53. Surf the Web MOBILE – THE 7TH MASS MEDIA What’s so special about the Mobile Industry?

55. Consumer can be identified individually

56. Always on – 24/7

57. Constantly with the owner

58. Has built-in payment mechanisms

59. All can be done at moment of Intense Impulse! MOBILE – THE 7TH MASS MEDIA Benefits the other 6 Mass Media don’t have:

60. Mobile is the newest Mass Media with the potential to become the most influential mass media of all time! MOBILE – THE 7TH MASS MEDIA

62. Provides constant access to customers

63. Can target specific customers

64. Trackable

65. Results can be quick FEATURES OF MOBILE MARKETING

66. “ It’s clear that retailers that don’t embrace mobile phone technology in the coming year will be left behind, much as those retailers who sat on the sidelines in the early days of digital or social media are now playing catch up.” THE FUTURE... According to Advertising Age ,

67. If your business isn’t on the mobile web, you are losing clients and, more significantly, those clients are going to your competitors ! WARNING !

70. Real estate

71. Food and beverage

72. Consumer electronics

73. Apparel and accessories … and many more WHO NEEDS MOBILE MARKETING?

75. Small business who cannot afford a loss from marketing experimentation (use a mobile marketing expert to minimize losses)

76. Business owner who ignores important trends. WHO DOESN’T NEED MOBILE MARKETING?

78. Surveys

79. Loyalty clubs

80. Last minute travel deals

81. Ticket sales

82. Sales and events … and more! HOW TO USE MOBILE MARKETING

84. Check for coupons and sales

85. Shared deals with friends

86. Comparison shopped for best prices Buyers used mobile phones to shop! $$$$$$$$$$$ SHOW ME THE MONEY!

88. Mobile friendly website loads faster

89. Business info is clearly visible – focus on important information (phone #, address …)

90. Travelers search with their mobile phones

91. Market differently with 2 different website formats

92. Higher search engine rankings from 2 websites MOBILE FRIENDLY WEBSITES – WHY YOU NEED ONE!

94. Likely to miss important information

95. Frustrating!

97. Information clear

98. Pertinent links

99. Minimum graphics MOBILE FRIENDLY WEBSITES .mobi website on mobile screen

101. “ Directions” link

102. “ Hours & Admission” link

103. “ Contact” link

104. Link to main website

105. Links to current events and exhibits MOBILE FRIENDLY WEBSITE EXAMPLE Tulsa Zoo website features:

107. “ Directions” link

108. “ Hours & Admission” link

109. “ Contact” link

110. Link to main website

111. Links to current events and exhibits MOBILE FRIENDLY WEBSITE EXAMPLE Tulsa Zoo website features:

114. 99% chance your website is not mobile friendly . MOBILE FRIENDLY WEBSITES

116. Limited to 160 characters

117. Almost 100% open rates

118. Texting is universal – it works on all mobile phones MOBILE MARKETING TOOLS

121. Provide capabilities for doing things (shop, checking acct balance)

125. Google bought AdMob – Mobile advertising is very important ! MOBILE MARKETING TOOLS

127. You need to do local internet marketing for your mobile website MOBILE MARKETING TOOLS

130. Scan with reader on smart phone camera

131. Scan with store scanner

132. Store extensive data which is read digitally

133. Created with help of mobile marketing consultan t QR CODE QR Code

136. e.g. Scan QR code on Coke can and it downloads the Coke ringtone

137. e.g. Calvin Klein replaced a billboard with a giant QR code. QR CODE

139. Can be created with help of mobile marketing consultant. QR CODE

144. Mobile phone use growing at rapid pace, smartphone sales growing!

145. Mobile – great marketing potential for businesses

146. Mobile is set to explode! It’s time to incorporate mobile into your overall marketing campaigns. SUMMARY

147. THANKS! TILL NEXT TIME!

148. DS Internet Traffic Creation DS Internet Traffic Creation will be happy to discuss your mobile marketing needs with you and implement the appropriate strategies for an optimized mobile presence. DS Internet Traffic Creation Www.internettrafficcreation.com [email_address] 1-866-220-4783