understanding leadership

1. LEADERSHIP PERSONAL MARKETING
AND BRANDING FOR CAREER
DEVELOPMENT
Dennis Thomas Lukaaya
Mbarara University of Science and Technology
Email: dlukaaya@must.ac.ug
Mobile: 0772662062
A MUESA POWER TRAINIONG
SESSION
SATURDAY JUNE 4, 2022

2. LEADERSHIP
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• The ability to positively influence people and
systems to have a meaningful impact and
achieve results.
 Leading People
 Influencing People
 Commanding People
 Guiding People

3. Characteristics of
Leadership
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1. Leader must have followers
2. It is working relationship between leader and
followers
3. Purpose is to achieve some common goal or
goals
4. A leader influences his followers willingly not by
force
5. Leadership is exercised in a given situation
6. Leadership is a power relationship
7. It is a continuous process

4. Significance
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1. Setting Goals
2. Motivating Employees
3. Building morale
4. Creating Confidence
5. Discipline
6. Developing Team-work
7. Facilitates Change
8. Representing the group

5. Leadership Styles
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• Leader by the position achieved
• Leader by personality, charisma
• Leader by moral example
• Leader by power held
• Intellectual leader
• Leader because of ability to accomplish things

6. Leadership Traits
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•Intelligence
• More intelligent than
non-leaders
• Scholarship
• Knowledge
• Being able to get
things done
•Physical
• Doesn’t seem to be
correlated
•Personality
• Verbal facility
• Honesty
• Initiative
• Aggressive
• Self-confident
• Ambitious
• Originality
• Sociability
• Adaptability

7. Importance of Leadership
• One of the most important traits which are useful for any person
to succeed both professionally and personally.
• Leader is the person people look up to in order to have guidance
on what to do next.
• Ideally, good leadership has a positive influence on most of the
people he is leading.
• It has a very positive and strong correlation with the team’s
output & motivation, and helps in the career development of an
individual.
• It is important in guiding the team, strategizing the business
goals, giving the vision, empowering the team and ensuring a
positive environment for all.
• A good leader not only leads team but also helps in leadership
development.
• A good leader must have good skills like team management, time
management, decision making, communication management,
good governance etc.
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8. Key Leadership Skills
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9. What Is a Personal Brand?
Personal branding is a popular buzz word, but
what does it really mean?
“Your brand is what other people say
about you when you’re not in the
room.”
~Jeff Bezos, Amazon
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10. Qualities of Leadership
•1. Honesty and Integrity
•2. Encourage & Motivate Others
•3. Commitment & Desire
•4. Good Communicator
•5. Decision-Making Capabilities
•6. Responsibility & Accountability
•7. Delegation & Empowerment
•8. Creativity and Innovation
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11. Think of Yourself as a Product
We all have attitudes and beliefs about brands based on
our experiences. The strongest brands are:
• Powerful
• Authentic
• Consistent
• Visible
• Valuable
The same qualities apply to personal brands.
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12. Why Is Your Personal Brand
Important?
• We now have greater control of our own
destinies.
• With that comes increased responsibility and competition.
• To get ahead, we must manage the impressions
others have of us.
• With a strong brand, you:
• Differentiate yourself from others.
• Maximize your career potential.
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13. WHAT IS YOUR CURRENT
BRAND?

14. Ask Yourself…
• What makes you special?
• What are your greatest strengths?
• What differentiates you from others?
• How does your uniqueness translate to value?
• What are your most significant accomplishments?
• What do people come to you for?
• What do you want to be known for?
• What do you want others to think when they hear your name?
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15. Seek Feedback
Is the perception of others consistent with your
perception of yourself?
• Talk to trusted colleagues.
• Use 360-degree surveys, if possible.
• Review past performance reviews.
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16. HOW DO YOU STRENGTHEN
YOUR BRAND?

17. Determine…
• What is your goal?
• Who is your target audience?
• How does your current brand position you to
achieve your goal?
• Do you need to make any changes?
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18. Make Relevant Adjustments
• Fill gaps
• Education
• Experience
• Relationships
• Begin to act the part
• Introduce yourself
• Speak the language
• Share your story
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19. Showcase Your Brand
• Build influential relationships.
• Get involved in cross-functional projects.
• Use volunteering to strengthen or develop skills.
• Take on a leadership role in a relevant
organization.
• Start a website or blog.
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20. HOW DO YOU LEVERAGE
SOCIAL MEDIA?

21. • Who is your target audience?
• Which social media platforms do they use?
• Options include:
• Blogging
• Wordpress, LinkedIn publishing platform, etc.
• Microblogging sites
• Twitter, LinkedIn, Facebook, Google+, etc.
• Video & audio sites
• YouTube, podcasting, SlideShare
• Image posting
• Instagram, Pinterest, Twitter
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Choose Your Platform(s)

22. • Maximizing your brand through social media
requires bi-directional engagement.
• What do you have to offer?
• Your own content
• Curated content
• Feedly.com aggregates news sources
• Engagement
• Make deeper connections.
• Connect offline
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Establish Your Value

23. • Commit to consistent activity.
• Manage your time.
• For example, spend 15 minutes per day on social media
activity.
• Use automated scheduling tools.
• Hootsuite, TweetDeck, etc.
• Track your activity.
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Create a Social Media Plan

24. HOW DO YOU MANAGE
YOUR BRAND?

25. • Promote your accomplishments.
• Maximize your participation in meetings and
groups.
• Communicate effectively.
• Stay relevant.
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Be Proactive

26. • Choose your associates wisely.
• Have a positive attitude.
• Dress and act the part.
• Maintain a professional image online.
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Be Strategic

27. WHAT IS CAREER
DEVELOPMENT?
 Series of activities or the on-going/lifelong
process of developing one’s career which
includes defining new goals regularly & acquiring
skills to achieve them
 It involves training on new skills, moving to higher
job responsibilities, making a career change
within the same organization, moving to a
different organization or starting one’s own
business.

28. Steps of Career
Development
• 1. Self Assessment
The individual has to assess oneself on the kind of career and
growth one wants and what kind of skills and interests are there.
• 2. Career Awareness
Exploration of various career paths which align with the self
assessment done in the first step. Career awareness can be how a
person can explore various domains and types of jobs/work
available
• 3. Goal Setting
One defines clear short term and long term goals to meet the
career one aspires. Both short term and long term goals need to be
defined to begin with. Short team goals would be more actionable
but long term goals can be changed or tweaked as per the growth.

29. Steps of Career
Development Cont…
• 4. Skill Training
Once the career and goals are set, one needs to
acquire the right skills to achieve the growth. Skill
training can be done through self training or joining a
structured training program online or offline. Once the
right skills are acquired, one can start the final stage.
• 5. Performing
With all the right knowledge and skills, the important
part is to perform the tasks and jobs in the career
successfully to grow in the career path.
NB. The 5 steps are part of an ongoing process. Many times in a career,
the person would need to revisit the cycle to get the right career growth.
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30. Questions?
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