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Making Email a Useful Web App <ul><ul><li>Web 2.0 Conference </li></ul></ul><ul><ul><li>April 23, 2008 </li></ul></ul><ul>...
Email Bankruptcy “ I routinely declare email bankruptcy and simply delete my entire inbox.” - Michael Arrington, TechCrunc...
Email Is Still The “Killer App” <ul><li>Email is a natural extension of a metaphor for communication that humans have used...
What More Can We Do With Email? <ul><li>Spam and mass email marketing may be contributing to the problems outlined earlier...
Does An Email App Make Sense? <ul><li>PROS </li></ul><ul><li>Ubiquity – everyone has email </li></ul><ul><li>Exposure – em...
Prehistoric Email Apps
Domain Registration Email Sign-Up <ul><li>Email to:  [email_address] </li></ul><ul><li>From address authentication for new...
Archie File Query Email Interface <ul><li>Available Interfaces </li></ul><ul><li>Text-based client </li></ul><ul><li>Graph...
Browsing The Web Via Email “ For personal reasons, I do not browse the web from my computer. (I also have no net connectio...
About TripIt ?
 
 
***CONFIDENTIAL***
 
Forward  Any Confirmation Email Automated Online Master Itinerary Automated Weather, Maps, Guides… Trip Sharing & Social A...
Why Email Made Sense For TripIt <ul><li>The native format of travel data is varied and unfriendly </li></ul><ul><li>The tr...
Types Of Email App Services Command Line Interface Data Transfer Semantic Parsing Broadcast ?
Types Of Email App Services Command Line Interface Data Transfer Semantic Parsing Broadcast <ul><li>One Way </li></ul><ul>...
Example: Mailing Lists Searchable knowledge base built as a by-product of natural human communication
Example: Google Alerts <ul><li>“ Real time” alerts delivered right to my desktop </li></ul><ul><li>Useful way to asynchron...
Types Of Email App Services Command Line Interface Data Transfer Semantic Parsing Broadcast <ul><li>CLI </li></ul><ul><li>...
Example: I Want Sandy http://iwantsandy.com/
Example: TripIt
Example: Twitter <ul><li>Messaging platform with multiple UIs </li></ul><ul><ul><li>Web (http://twitter.com/) </li></ul></...
Types Of Email App Services Command Line Interface Data Transfer Semantic Parsing <ul><li>Email Forwarding </li></ul><ul><...
Example: Flickr
Example: Blogger
Types Of Email App Services Command Line Interface Data Transfer Semantic Parsing Broadcast <ul><li>Intelligent Agent </li...
Example: TrackMyShipments
Example: TripIt Timezone Online Checkin Flight Status Seat Advice Flight Details Weather
Types Of Email App Services Command Line Interface Data Transfer Semantic Parsing <ul><li>Email Forwarding </li></ul><ul><...
Caution: Email Is Full Of Problems CAUTION STANDARDS CAUTION CAUTION SPAM CAUTION CAUTION PRIVACY CAUTION CAUTION DELIVERA...
Deliverability Issues <ul><li>Your reputation is attached to your IPs </li></ul><ul><li>Monitor your logs, it’s a dynamic ...
Spam Issues <ul><li>No silver bullet solutions, but a suite of counter-measures… </li></ul><ul><ul><li>Spam assessment too...
Privacy Issues <ul><li>People are very protective of their Inbox, it’s their private space </li></ul><ul><li>Laws vary wil...
Standards Issues <ul><li>There are no standards that are strictly followed across mail clients </li></ul><ul><li>Pretty mu...
Key Take-aways <ul><li>Email is not dead! </li></ul><ul><ul><li>Treasure-trove of data waiting to be mined </li></ul></ul>...
Questions <ul><ul><li>Andy Denmark </li></ul></ul><ul><ul><li>TripIt, Co-Founder and VP Engineering </li></ul></ul>
Appendix <ul><li>ESP Whitelists/Resources </li></ul><ul><ul><li>Microsoft Hotmail/MSN: </li></ul></ul><ul><ul><ul><li>http...
Appendix cont’d <ul><li>Mail Server Setup </li></ul><ul><ul><li>http://domainkeys.sourceforge.net/ </li></ul></ul><ul><ul>...
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Questions <ul><ul><li>Andy Denmark </li></ul></ul><ul><ul><li>TripIt, Co-Founder Web 2.0: Making Email a Useful Web App

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Questions Andy Denmark TripIt, Co-Founder and VP Engineering

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