Apple Watch for News. The Hype and Beyond

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Deniz Ergürel

How can news organizations, bring out an attractive experience on delivering news to users’ wrists on Apple Watch?

Geräte & Hardware Technologie

Apple Watch
by Deniz Ergürel
31 May 2015 - Washington DC
WANIFRA World News Media Conference
Wearables Workshop
The Hype & Beyond

Smartphones have become successful,
because they promised us one thing:
“You will never get bored”
What is the promise of smartwatches?

To keep us in the know, with
a smart and fashionable way
The promise of the smartwatches:

What is Apple Watch?
iPhone is not only a phone. Apple Watch is not only a watch!
“Watch” is a physical form to facilitate our adoption to new technology

A personal computer
Wrapped around our wrists
In a fashionable way
Apple Watch

Notiﬁcations
The best way to bring content
to the attention of users.
Be careful! There is a ﬁne
line between notifying and
jiggling the users’ wrist all
day.
The watch becomes a ﬁltering
tool, a gate keeper.

Personal Device
Walks, runs and sleeps with
you. Senses your pulse.
Most
How can news organizations
provide relevant content in
the most personalized way?
The most intimate computer
experience in history!

Health & Fitness
It is the main idea behind
Apple Watch
Can news organizations think
out of the box, and offer a
different experience to users?

> Challenge <
How can news organizations,
bring out an attractive
experience on delivering
news to users’ wrists?

- Time Sensitive Personal Alerts
- Location Triggers
- Audio News Bulletin
- Read It Later
- Follow Me!
> Ideas for news <

Deniz Ergürel
@denizergurel / ergurel.deniz@gmail.com / www.denizergurel.net

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