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(R)EVOLUTION
CREATIVITY
Denise Jacobs
IABC World Conference | Washington, DC
13 June 2017
T
H
E
@denisejacobs
@iabc | #iabc17
#creativityrevolution
Want the slides? They’re here:
creativedo.se/iabc-cr
When 1≠1
Darwin’s wing man
http://www.flickr.com/photos/drthompson/3689420515/
A Sneeze of laughter
http://photography.nationalgeographic.com/photography/photo-of-the-day/girls-laughing-uganda-pod/
Magic maker
Photo: Denise Jacobs
“I’ll introduce you to all of my friends…”
https://www.flickr.com/photos/epersonae/112453786/
The Present: Today. Now.
Here we are!
Conferences = potential for change
http://www.flickr.com/photos/toprankblog/2280204274/
Ideas are sparked
http://www.flickr.com/photos/sjliew/1286367571/
New social networks formed
http://www.flickr.com/photos/thelastminute/3114650732/
The initial excitement about the new
http://www.flickr.com/photos/ableman/543078380/
Taken over by old habits
http://www.flickr.com/photos/irrezolut/2311904560/
How to incorporate it?
http://www.flickr.com/photos/debord/4932655275/
“We need to become
modern communicators.”
- Jon Iwata
By focusing on
http://www.flickr.com/photos/designandtechnologydepartment/4771136128/
IBM CEO Study, 2010
https://www-03.ibm.com/press/us/en/pressrelease/31670.wss
Adobe State of the Create Study, 2012
https://www.adobe.com/aboutadobe/pressroom/pdfs/Adobe_State_of_Create_Infographic.pdf
Time Magazine Poll, 2013
http://business.time.com/2013/04/26/the-time-creativity-poll/
LinkedIn Study, 2016
https://business.linkedin.com/talent-solutions/blog/trends-and-research/2016/most-indemand-soft-skills#
Strained relationship with our creativity
http://www.flickr.com/photos/mikeapalooza/553545517/
Expressing creativity à transformation
http://www.flickr.com/photos/rvm_71/5011353192/
A Creativity (R)Evolution!
All gatherings are opportunities
https://www.flickr.com/photos/stella12/7045899425
Nurture the Creative Spark
http://www.flickr.com/photos/cdoublew/2668216943/
The Roots of (R)Evolution
What is the “creative spark”?
http://www.flickr.com/photos/ogil/1507585665/
Everyone has it
http://www.flickr.com/photos/kaptainkobold/4812035672/
Photo by Derek Kearney
A significant shift
Why I do what I do
http://TheCreativeDose.com/
Umair Haque
http://www.flickr.com/photos/nextconference/3504568830/
“The sum total of human effort can add
up to not merely more, but to Better.”
Umair Haque, Betterness: Economics for Humans
Betterness? Betterness!!
(Btw…in 2014, this happened !!)
Photo: Denise Jacobs
The Foundation
(R)Evolution ≠ Revolution
http://www.flickr.com/photos/stargardener/7037360553/
Our role model: the coral polyp
Builds rich environments
http://upload.wikimedia.org/wikipedia/commons/d/de/Coral_Reef.jpg
Creates new land forms
http://images4.fanpop.com/image/photos/23300000/Coral-Reef-Torres-Strait-Island-australia-23340592-1600-1200.jpg
Tiny Habits
http://tinyhabits.com/
The structure
http://www.flickr.com/photos/anetq/8543067943/
1.  In the positive
2.  Present tense
2 Modifications:
Anchor to a current habit
http://www.flickr.com/photos/fotobydave/333883245/
Congratulate yourself
http://www.flickr.com/photos/clappstar/6297835482/
Good Feelings = Good Neuroscience
http://www.flickr.com/photos/cblue98/7254347346/
Your brain on…(praise!)
Making
=Big results
http://www.flickr.com/photos/anetq/8543069503/
From Spark to Flame
Two levels
http://www.flickr.com/photos/fragmented/2734290118/
The Personal
“We need to move
from ‘inform’ to
‘inspire.’ ”
- Gabrielle Dolan
Our Inner Critic can hold us back
“Obsessing about preventing bad things
from happening also prevents good things
from happening, or sometimes prevents
anything from happening at all.”
Scott Berkun, The Year Without Pants
Are you a terrorist to yourself?
http://www.flickr.com/photos/koomatuomio/4182554398/
Banishing the Inner Critic
Takes courage
http://i.vimeocdn.com/video/626323692_1280x720.jpg
You are the gateway
http://www.flickr.com/photos/eschipul/4396790244/
It’s all about you being “self-ful”
http://www.flickr.com/photos/siutou_amy/2306794554/
Self-ful-ness:
Caring for your own welfare so that you are
able to care for the welfare of others.
The Oxygen Mask Theory
Love what you do. Do what you love.
http://www.flickr.com/photos/jmscottimd/616642026/
Believe in what you do
http://www.flickr.com/photos/pocait/2847866615/
“The only way to be truly satisfied is to
do what you believe is great work. The
only way to do great work is to love
what you do.”
Steve Jobs, 2005 Stanford Commencement speech
By nurturing your own spark
http://www.flickr.com/photos/aguslepe/5512044294/
You’ll begin to open up
http://www.flickr.com/photos/anieto2k/9255191990/
And then magic happens
Self-ful transforms
http://www.flickr.com/photos/kara_allyson/5358611092/
To Self-less
http://www.flickr.com/photos/mazgrp/2050810720/
“One of the best ways to make yourself
happy is to make other people happy. One of
the best ways to make other people happy
is to be happy yourself.”
Gretchen Rubin, The Happiness Project
How?
http://www.flickr.com/photos/eyefruit/1097398/
Recognize your brilliance
http://www.flickr.com/photos/jonathan_hamner/3386076488/
Speak your truth
http://www.wordstream.com/images/persuasive-landing-pages-words-have-power.jpg
“Communicators
change the
world.”
– Nancy Duarte, STC Summit
2015 opening keynote
“Resonate”
DO NOT focus on your weaknesses
http://www.flickr.com/photos/jonathan_hamner/3386076488/
You will only improve
10-15 %
(and it will be painful)
Tom Rath, Strengths Finder 2.0
Enjoy + Good at + Feeling Empowered
http://www.flickr.com/photos/h-k-d/3310336516/
= Empowered Play
http://www.flickr.com/photos/anieto2k/8216666102/
aka = Flow
R-E-S-P-E-C-T
Shift into the habits you want to develop
http://www.flickr.com/photos/rene_ehrhardt/2762573549/
You’re about to be @Boonerang-ed
Think of several topics you are a bad-ass in.
Write up 1-2 talk descriptions based on your
interests and expertise.
Share them with your partner in one month.
Homework: Write a talk description
Think of 1-2 tiny habits you will do to nurture
the sparks ignited at this conference.
Homework: Tiny Habits to Nurture the Spark
Check in date:
13 July 2017
Recognize & support your spark
http://www.flickr.com/photos/cdoublew/2663137942/
Why is this important?
http://www.flickr.com/photos/dlaughland/3475448568/
Your attitude is a contagion
http://www.flickr.com/photos/placbo/2826724783/
Our role model: the common cold virus
http://abcnewsradioonline.com/storage/news-images/118564579.jpg
Connectedthebook.com
Each happy friend
increased an individual's
probability of being happy
by 9%.
Even perfect strangers three degrees of
separation away—friends of friends of friends—
exerted a significant uplifting influence
Unhappy people at the center of the network are more likely
than those at the periphery to become happy in the future.
Happiness is contagious
http://www.wired.com/medtech/health/magazine/17-10/ff_christakis?currentPage=all
Your change will spread beyond you
http://behance.vo.llnwd.net/profiles19/1330505/projects/5455539/30cbf8c45952cdcf360ef545b1dcaba9.jpg
The Social
We need to get our group on
http://www.weareforeal.com/projects/bssp-nouiasaaou-2013
Mo’ people, mo’ creativity
http://www.flickr.com/photos/international-festival/3019543830/
“Creativity is social….Instead (of
brainstorming) you need ‘magic circles,’
small teams of people who trust each other,
are familiar with each other, and play
together.”
Bruce Nussbaum, Creativity Intelligence
Connectors are behind these “magic circles”
Not the disconnected connection
Our role model: Molly Holzschlag
http://www.flickr.com/photos/janbrasna/112338913/
Create a locus where ideas can mix & mingle
http://www.flickr.com/photos/opensourceway/7496803638/
Even if you’re an introvert
Be the one that starts the process
And start to create the environment for others
http://upload.wikimedia.org/wikipedia/commons/d/de/Coral_Reef.jpg
Over lunch in 1994
http://en.wikipedia.org/wiki/Monsters,_Inc.
Monsters, Inc was born
Improve with Improv
http://www.flickr.com/photos/roel1943/5740295789/
1) Accept the offer
https://www.flickr.com/photos/mcgraths/3277839203
2) Fully commit
Photo: Jessie Shternshus
Instead of this
3) Use this structure
4) Make your colleague(s) look good
https://www.flickr.com/photos/life_is_good_pete/3051205091/
“Play is how we invent and
experiment.”
Josh Clarke, The Web Gets Real
So…Let’s play!
Builds trust
https://www.flickr.com/photos/joi/2941559903
Collaborations get increasingly stronger
http://www.flickr.com/photos/schipulites/5407946699/
Eating my own dogfood: Improv acting classes!
Photo: Denise Jacobs
Think of 1-2 tiny habits you will do to cultivate
a culture of creative collaboration around
you.
Homework: Tiny Habit of Creative Collaboration
Check in date:
13 August 2017
From segmented to personal
https://unsplash.com/photos/UOwvwZ9Dy6w
Didn’t we start out with this guy?
Viva La (R)Evolution!
Creative power to the people!
http://www.flickr.com/photos/flickerbulb/53116195/
Personal fulfillment (aka Happiness)
http://www.flickr.com/photos/pocait/2847866615/
Team and company creating Betterness
“Betterness can't happen if you're spending
your life churning out toxic junk. It can only
happen when more meaningful work is
done.”
Umair Haque, Betterness: Economics for Humans
Bigger than just yourself
http://www.flickr.com/photos/7730492@N03/4958540694/
It’s about You + Others
http://www.flickr.com/photos/7730492@N03/4957946157/
Eudaimonia = Human flourishing
http://www.flickr.com/photos/bohman/174718774/
Love is the compass
“Happiness is not just a mood – it’s a work
ethic…..Happiness is actually the precursor
to success.”
Shawn Achor, The Happiness Advantage: The Seven Principles of Positive
Psychology That Fuel Success and Performance at Work
Here at the IABC world conference, with you
http://www.flickr.com/photos/moqub/2745092532/
Creativity won’t:
Give you up,
Let you down,
Run around, or
Desert you
“We don’t have to invent anything; it’s
already all around us.”
Josh Clarke, “The Web Gets Real”
Encourage the eco-system
Remember that we can create better together
We can evolve creatively
http://www.flickr.com/photos/opensourceway/6005503875/
“A ship is safe in
harbor. But that’s
not what ships
are for.”
– William G.T. Shedd
https://static.pexels.com/photos/33612/sailboat-water-stockholm-ship.jpg
Make the transition
http://www.flickr.com/photos/joeathialy/3397362215/
Remember: Words have POWER
Share your brilliance with the world
https://www.flickr.com/photos/lauroroger/8808985531
Engage, inspire, & lead authentically by example
https://www.flickr.com/photos/fortunelivemedia/10443899314/
Because I sincerely believe this
http://www.flickr.com/photos/dougbelshaw/4168593521/
that you want to see in the world
http://www.flickr.com/photos/20872388@N06/5572306965/
CreativityRevolution.com
Get the slides, y’all!
creativedo.se/iabc-cr
THE CREATIVE DOSE
A Creativity + Innovation Collective
Work Better. Create More. Create Betterness.
Creative Thinking & Problem-solving
Applying an Innovation Mindset
Creative Collaboration
Team Communication & Cohesion
TheCreativeDose.com
@thecreativedose
Come to my book signing from 11:30am – 1pm
DeniseJacobs.com
DeniseJacobs.com/subscribe
denise@denisejacobs.com
twitter.com/denisejacobs
facebook.com/denisejacobsdotcom
Connect, Chat, and Collaborate!
Photo used with permission: http://www.flickr.com/photos/aarronwalter/4629078087/
And finally…
http://www.flickr.com/photos/27620885@N02/2609974180/
The Dark or the Light
Doing this is the first step
It’s time
You are all Evangelists
Photo: Denise Jacobs
We’re not here to play it safe

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