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Let’s
Rawk The Web
A Call to Action

Denise Jacobs
GitHub’s Public Speaking
Workshop for Women
22 February 2014
Rawk The Tweets
The Sista Gettin’ her Speak on:
@denisejacobs
Where we at?
@github #passionprojects
What I’m rawkin’ about...
O hai!

Photo: Derek Kearney
Today: Creativity

http://www.flickr.com/photos/massimobarbieri/3998455558/
Have you noticed…

http://www.flickr.com/photos/frozencapybara/1376454002/
An imbalance?

http://www.flickr.com/photos/julia_manzerova/4748112382/
Typical dev conference line-up
UX conferences
Typography conferences
Tech company startup crews
http://www.techxav.com/2009/07/10/lets-activate-the-way-back-machine-the-history-of-twitter-in-...
Tech book authors
Is the tech industry just white dudes?

***
There is plenty of diversity…

***
There is some diversity…

***
There is diversity…

***
There are diverse web experts
So…what gives?
FOWA Miami 2009

http://www.flickr.com/photos/judxapp/3308023998/
And at present…
Much like Kristina…

http://www.flickr.com/photos/judxapp/3307193183/
And just so you’re not confused…
te)
hi
(w
^

http://www.flickr.com/photos/judxapp/3307193183/
Honest!

Photos: Denise Jacobs
Potatoes & the tech industry

http://www.flickr.com/photos/benmillett/281344513/
Lack of biodiversity
Exponential growth & influence
Newspaper
http://commons.wikimedia.org/wiki/File:African_American_boy_selling_The_Washington_Daily_News.png
Radio
http://commons.wikimedia.org/wiki/File:StateLibQld_1_105248_Group_of_friends_gathered_around_a_radio_in_Brisbane,_ca...
Television

http://commons.wikimedia.org/wiki/File:Family_watching_television_1958.jpg
Globally pervasive

1) http://www.flickr.com/photos/dcmetroblogger/4731961032/, 2) http://www.flickr.com/photos/dcmetroblo...
There are a LOT of different potatoes
http://www.flickr.com/photos/flatbushgardener/2105741902/
Approximately 4500!
http://www.flickr.com/photos/benmillett/241673100/
More voices to be heard

http://www.flickr.com/photos/lynneluvah/3365184823/
eb
eW
Th

(and diversity!)
http://www.flickr.com/photos/fynes/1726530589/
The problem: we’re hiding

http://www.flickr.com/photos/kenzzz_14/7031233649/
My call to action:

http://www.flickr.com/photos/thivierr/1177775772/
Let’s Rawk The Web!
Let’s Tawk
1. 
2. 
3. 
4. 
5. 

Why
Where (to start)
How (to get started & become visible)
What (to do to up-level)
When
Roots: How to Rawk SXSW 2010

http://www.flickr.com/photos/adactio/4428737167/
Why?
•  Lament in the industry
•  Lack of role models discourages
potentials
•  Diversity of voices encourages
innovation
Lament on-going for years
“I go to only a small fraction of conferences
and what do I see? The same handful of
speakers….f...
Need to encourage potentials

http://www.flickr.com/photos/barretthall/3036598475/
Innovation FTW!
http://www.flickr.com/photos/shirinwiniger/3680885289/
Well said.
“Diversity and opportunity…in our
industry…leads to the best, most
innovative, and most successful new
creation...
Where to start?
•  Get clear
•  Get inspired
•  Get a plan/set some goals
•  Get support
Get inspired

http://royhoes.deviantart.com/art/Out-of-Inspiration-85588391
WebVisions 2005

http://www.flickr.com/photos/kk/26147599/
Get clear
From this

Photo: Denise Jacobs
To this
To maybe even this!

http://www.flickr.com/photos/tedxrheinmain/8621197881/
Get support

http://www.flickr.com/photos/kara_allyson/5358611092/
SXSW 2006

http://www.flickr.com/photos/janbrasna/112338913/
Create goals & make a plan

http://www.flickr.com/photos/angietorres/4564765098/
How to start & become visible?
•  Promote yourself
•  Propose yourself
•  Reach out & ask
•  Value yourself
•  Get mentors
Promote
Reach out

http://www.flickr.com/photos/nogood/211873647/
Be BOLD

http://www.flickr.com/photos/sakocreative/3894673274/
Propose yourself

http://www.flickr.com/photos/orinrobertjohn/2506156264/
Bam!
Ask

Photo: Denise Jacobs
FOWD site March 26, 2010
FOWD site April 15, 2010
Get a mentor/mentors

http://www.flickr.com/photos/wrote/2646295354/
Find those who have done it
Value yourself

http://www.flickr.com/photos/pocait/2847866615/
WWWGD?

http://www.flickr.com/photos/dlaughland/3475448568/
Learn from them!

http://www.flickr.com/photos/grothaug/3634720217/
Beware!

http://www.flickr.com/photos/glimeend/2661332153/
Your inner critic will be ready!

http://www.flickr.com/photos/epsos/4887528060/
“They’ll find out I’m an impostor”
“I don’t know enough”

http://upload.wikimedia.org/wikipedia/commons/6/66/Einstein_1921_by_F_Schmutzer.jpg
“I’m skurred”

Photo: Denise Jacobs
Put fear in its place
“Fear is not real. It is a product of the
thoughts you create. Do not
misunderstand me. Danger is ve...
*WHATEVER*

http://cdn.makeagif.com/media/1-23-2013/quhKj3.gif
Try a Power Pose!
People will start to seek you out
http://www.flickr.com/photos/bcymet/3559319887/
What to do to up-level?
•  Volunteer
•  Be a mentor
•  Be a Maven
•  Collaborate
•  Initiate & Launch
Volunteer

CodeFeverMiami.com
Be a mentor

Photo: Denise Jacobs
Be a Maven
http://www.flickr.com/photos/opensourceway/7496803638/
Senongo + FOWD = AWESOME

http://www.flickr.com/photos/placenamehere/8212282613/
Collaborate
http://www.flickr.com/photos/argonne/4436484250/
Power-Push Writing Group
Initiate & Launch
http://passion-projects.github.com/
Make your ideas manifest
http://ladiesintech.com/
(Are you surprised?)
http://www.flickr.com/photos/zen/3446600695/
Neither mad nor petulant

http://www.flickr.com/photos/admiretime/3062187514/
Not about “Viva La Raza”`

Photo: Carlos Miller
Not about “Viva La Gender”`
Photo: Denise Jacobs
Nor is it about ego
http://www.flickr.com/photos/44085287@N05/4055807492/
Visible presence has effects
Case Study : Media Evolution, The Conference
MUST READ: http://blog.mediaevolution.se/2012/11/05/gender-equality-at-media-...
This is all about Love, y’all
It’s good for EVERYONE
“I also wanted to thank you for your presence as a
speaker at [Interlink] conference, because I oft...
What I’m shooting for

http://www.flickr.com/photos/bhenak/2663858493/
Conference lineups more like this:
From this version of reality…
http://www.flickr.com/photos/kentbrew/113013880/
Shifting to this one…

https://www.facebook.com/photo.php?fbid=10150276276554203&set=t.652726529&type=1&theater
And this!
http://www.flickr.com/photos/loggedhours/7932892142/
And this!

http://www.flickr.com/photos/cheryl/3356560366/
Right?!
http://www.flickr.com/photos/hellquist/4669645994/
Your mission…
and

http://www.flickr.com/photos/8286330@N03/4322042366/
Give the tech industry your voice and your face
Yes, YOU
http://www.flickr.com/photos/siutou_amy/2306794554/
Bringing out your inner rawkstar

http://www.flickr.com/photos/torley/2761300969/
Is a way of showing up in the world

http://www.flickr.com/photos/dougbelshaw/4168593521/
Starts with you & ripples outward

http://behance.vo.llnwd.net/profiles19/1330505/projects/5455539/30cbf8c45952cdcf360ef54...
We can change the world for the better – together!
http://www.flickr.com/photos/sepblog/3527804859/
So, are you ready to Rawk?
http://www.flickr.com/photos/cindyli/5525695760/
Let’s Do This!
RawkTheWeb.com
Twitter.com/rawktheweb
How to find me
DeniseJacobs.com
 Sign up on my mailing list here!

denise@denisejacobs.com
twitter.com/denisejacobs
faceb...
(Are you surprised?) http://www.flickr.com/photos/zen/3446600695/
(Are you surprised?) http://www.flickr.com/photos/zen/3446600695/
(Are you surprised?) http://www.flickr.com/photos/zen/3446600695/
(Are you surprised?) http://www.flickr.com/photos/zen/3446600695/
(Are you surprised?) http://www.flickr.com/photos/zen/3446600695/
(Are you surprised?) http://www.flickr.com/photos/zen/3446600695/
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(Are you surprised?) http://www.flickr.com/photos/zen/3446600695/ Let’s Rawk the Web: A Call to Action

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