The Bread and Butter show was held on 3rd-5th July at Berlin. These are the denim trends from the show ...

1. A report by : Stylesight.com
Presented by : Denimsandjeans.com
Bread and Butter S/S 13 Denim Trends

2. •PERFORMANCE DENIM
•PREMIUM INDIGO
•INDIGO PATTERN
Bread and Butter S/S 13 Denim Trends

3.  Brands increase their products appeal by
infusing technological advances to denim
 Extreme biker denim garments with
protective membrane fabrics Sportswear ranges
and active-ready denim.
 A key story for S/S 13, brands look to peak
performance technology to increase sale-ability
and appeal
Bread and Butter S/S 13 Denim Trends

4. Performance Denim
Bread and Butter S/S 13 Denim Trends

5. Performance Denim
Bread and Butter S/S 13 Denim Trends

6. Performance Denim
Bread and Butter S/S 13 Denim Trends

7.  A strong focus for S/S 13, brands embrace the artisanal
roots of denim.
 Natural indigo dips, deep and rich casts and blackened
wefts create a deep palette.
 Premium weaves appeal to both the Mens and
Womens markets.
 Brandʼskey focus for Summer 13 is with premium,
saturated and deep indigo tones.
 Menʼsindigos come in saturated selvedge with indigo
warp and weft / Natural Japanese indigo dyes trend
/Overdyed vintage herringbones offer rich texture /
Black wefts create a deep indigo cast / Womens brands
look to sateen weaves to create a rich luster.
Bread and Butter S/S 13 Denim Trends

8. Premium Indigo
Bread and Butter S/S 13 Denim Trends

9. Premium Indigo
Bread and Butter S/S 13 Denim Trends

10.  Indigo ditsy prints are a key surface innovation for S/S 13.
 Plaids, micro florals and paisleys create surface interest.
 Jacquard weaves hit product after their success at fabric
trade shows.
 One of the biggest trends to feature at Bread & Butter this
season, micro indigo pattern dominated both Mens and
Womens denim.
 A trend originally Japan-based, indigo pattern emerges for
the western denim world / Micro paisleys emerge for both
guys and girls / Jacquard denims look set to be key for
2013 / AG present innovative jacquard patchwork looks /
Painterly indigo laundries and graphic geo prints.
Bread and Butter S/S 13 Denim Trends

11. Indigo Pattern
Bread and Butter S/S 13 Denim Trends

12. Indigo Pattern
Bread and Butter S/S 13 Denim Trends

13. Indigo Pattern
Bread and Butter S/S 13 Denim Trends

14.  Plastic Accent
 Summer Parker
 Mandarin Jacket
 Denim Tailor
 Summer weight Jean
 Shifting Perspective
 Jersey Indigo
 Fabric-Blocked Shirt
 Summer Blanket
 Playful Repeats
 Ecru
 Pastel Weft
 Vegetal Pink
 Colored Resin
 Dramatic Dip
 Statement Surface
 Tropical
Bread and Butter S/S 13 Denim Trends

15.  Cementing the performance denim story,
technical finishes and glossy sign-off update
denim.
 Creates a clean and future-forward aesthetic /
Taped seams and watertight function / Clean
plastersol prints add a graphic highlight to
denim detailing / Rubberized finishes on zips
and pocket openings / Raw indigo and black
accentuate city-smart attitude.
Bread and Butter S/S 13 Denim Trends

16. Plastic Accent
Bread and Butter S/S 13 Denim Trends

17. Plastic Accent
Bread and Butter S/S 13 Denim Trends

18.  Technical function melds with treated light
weight denims to create a functional Summer
basic.
 Active and military themes drive new jacket
shapes for Summer 13 / Light weight
fabrications re-work the parker for summer
wear / Mavi uses tactile tencel to give this
outdoors shape feminine appeal / Denham
takes tencel and gives it masculine attitude
with a resin finish / Drawstrings, functional
zips and hooded silhouettes.
Bread and Butter S/S 13 Denim Trends

19. Summer Parker
Bread and Butter S/S 13 Denim Trends

20. Summer Parker
Bread and Butter S/S 13 Denim Trends

21.  Oriental themes update girls blouson and
collarless jackets for Summer 13.
 The Coco Trucker is reworked with a more
Chinese feel for S/S 13 / Mao jacket micro-
stand collars / Neat and fitted body shape /
Modernized railroad detailing updates from
trucker looks.
Bread and Butter S/S 13 Denim Trends

22. Mandarin Jacket
Bread and Butter S/S 13 Denim Trends

23. Mandarin Jacket
Bread and Butter S/S 13 Denim Trends

24.  As sartorial and tailored influences continue to
trend, the unisex blazer emerges.
 Fitted and neat silhouettes for both men and
women /Premium denims such as Tencels and
sateens /Glossy finishes are resin coated for a
premium look /Railroad styling is modernized
and added for a more denim attitude /Contrast
top stitching adds authenticity.
Bread and Butter S/S 13 Denim Trends

25. Denim Tailor
Bread and Butter S/S 13 Denim Trends

26.  Chambray and lightweight denim is tapped to
update Summer 2013’s denim jeans.
 The classic summer jean becomes a key item /
Lightweight denims in 8-11 oz weights /
Tencel denims and chambrays / Modernized
styling explores trouser pockets and tailored
details / Loose and baggy silhouettes create a
relaxed summertime look / Laundered
chambray or raw and rigid looks.
Bread and Butter S/S 13 Denim Trends

27. Summer weight jean
Bread and Butter S/S 13 Denim Trends

28. Summer weight jean
Bread and Butter S/S 13 Denim Trends

29.  The classic shift dress gets a makeover for S/S
13.
 Womens shift dress shapes are reworked into
new modern looks / Minimal tee-dresses with
simple tie belts offer summertime simplicity /
Directional seam detailing and asymmetric
openings create interest / Shirtdress styling
fuses with shift silhouettes / Tencels
chambrays and lightweight denims offer drape
/ Color-blocking continues.
Bread and Butter S/S 13 Denim Trends

30. Shifting Perspective
Bread and Butter S/S 13 Denim Trends

31. Shifting Perspective
Bread and Butter S/S 13 Denim Trends

32.  A key unisex story, casual wear tops are re-
worked in indigo jersey.
 Resin dyed blue jersey gives tops a laundered
denim look / Clean vest top shapes are key for
Womens Summer 13/ Drape tencels are key for
the premium Womens market / Laundered
and faded indigo shades / Rich and saturated
overdyes.
Bread and Butter S/S 13 Denim Trends

33. Jersey Indigo
Bread and Butter S/S 13 Denim Trends

34. Jersey Indigo
Bread and Butter S/S 13 Denim Trends

35.  Menʼsshirts continue to be a big seller and
updates draw on a multitude of fabric blocking
for S/S 13.
 Ditsy floral shirtings with denim collar, cuffs,
sleeves and pocket / Gingham checks, plaids
and stripes / Denim shirts with contrast front
yokes / Laundered denim pockets on contrast
fabric shirts.
Bread and Butter S/S 13 Denim Trends

36. Jersey Indigo
Bread and Butter S/S 13 Denim Trends

37. Jersey Indigo
Bread and Butter S/S 13 Denim Trends

38.  With the influence of winter blanket looks,
brands look to continuing the look for lighter,
summer styling.
 Colorful blanket stripes and checks nod to
archival 60s lined truckers / Mexican blanket
weaves in muted tones /Indigo teams with
lively brights / Traditional blanket linings are
re-worked in lighter-weight denims / total
garments,linings and inserts.
Bread and Butter S/S 13 Denim Trends

39. Jersey Indigo
Bread and Butter S/S 13 Denim Trends

40. Jersey Indigo
Bread and Butter S/S 13 Denim Trends

41.  Following the indigo print story, micro spots,
dots and hearts emerge for S/S 13.
 Repeat spot prints update the classic chambray
summer short / Japanese Wabash micro spots
adorn collar reverse/ Repeat hearts appeal to
the Womenʼsand Juniorʼsmarket / Retro
spots update daisy duke tie-waist shirts /
Clean and graphic white and indigo story.
Bread and Butter S/S 13 Denim Trends

42. Playful Repeats
Bread and Butter S/S 13 Denim Trends

43. Playful Repeats
Bread and Butter S/S 13 Denim Trends

44.  Unbleached cotton looks have emerged for
Summer in previous seasons, but S/S 13 looks
set to be a key year.
 Unbleached, un-dyed and untreated cottons /
Strong eco story with little or no chemical
treatments / Ecru takes prominence as the
Summer shade of choice for denim/ Unrefined
and unbleached cottons / New Summer white
alternative / Once a menswear story, Ecru
emerges across markets for S/S 13.
Bread and Butter S/S 13 Denim Trends

45. Ecru
Bread and Butter S/S 13 Denim Trends

46. Ecru
Bread and Butter S/S 13 Denim Trends

47.  With white and ecru warp yarns trending,
fashion denim brands look to colored wefts for
a summer update.
 Pushing the colored weft trend into a pastel-
toned, summer-ready story / Green emerges a
prominent shade for 2013 / Intentional
destruction reveals weft color beneath / Key
update for the loose boyfriend jean / Gives
clean white denim a subtle 2013 update.
Bread and Butter S/S 13 Denim Trends

48. Pastel Weft
Bread and Butter S/S 13 Denim Trends

49. Pastel Weft
Bread and Butter S/S 13 Denim Trends

50.  A strong color particularly for menswear,
natural and vegetal pinks emerge on
chambrays and denims.
 Industry of All Nations use natural dyes to
create their pink denim shade / Lightweight
denims are coated with colored resin for a
laundered feel / Red chambray is a key fabric
for both Mens and Womens markets.
Bread and Butter S/S 13 Denim Trends

51. Pastel Weft
Bread and Butter S/S 13 Denim Trends

52. Pastel Weft
Bread and Butter S/S 13 Denim Trends

53.  A new surface dye technique to emerge for S/S
13; colored resins create laundered
imperfection.
 Lightweight denims are coated with matte
colored resins / Laundered and tumbled
treatments create an uneven,mottled effect /
Updates all product categories, including shirts
and jackets / Rich royal blue offers a modern
alternative to natural indigo / Creates strong
contrast and seam pooling with a soft-focus
look.
Bread and Butter S/S 13 Denim Trends

54. Colored Resin
Bread and Butter S/S 13 Denim Trends

55. Colored Resin
Bread and Butter S/S 13 Denim Trends

56.  A wash treatment Stylesight has been
following for a few seasons, dip dye looks are
updated for Summer 13.
 White denim pairs with bright contrast shades
for S/S 13 / Soft gradients are achieved with
graduated dips / More dramatic dips are
sponged and painted, with a strong DIY
attitude / Indigo is synthetic and bright, to
appeal to a fashion-conscious market.
Bread and Butter S/S 13 Denim Trends

57. Dramatic Dip
Bread and Butter S/S 13 Denim Trends

58. Dramatic Dip
Bread and Butter S/S 13 Denim Trends

59.  As items become more core for Summer 13,
surface treatments, prints and laundries take
center stage.
 Classic slim and skinny silhouettes are updated
with allover high-color prints / Digital printing
replicates watercolor laundries / New
holographic and pearlescent looks emerge /
Dramatic allover batik and tie-dyes.
Bread and Butter S/S 13 Denim Trends

60. Statement Surface
Bread and Butter S/S 13 Denim Trends

61. Statement Surface
Bread and Butter S/S 13 Denim Trends

62.  Allover florals are replaced with a unisex
tropical trend for Summer 13.
 A trend that has taken hold in retail the story
looks set to continue into S/S 13 / Both menʼs
and womenʼsstyling is key for this vacation
surface story / Allover photo prints in retro
brights / Items emerge for the menswear
market from 7 For All Mankind and Roy
Rogers / Painterly and diffused looks offer a
new take on the trend.
Bread and Butter S/S 13 Denim Trends

63. Tropical
Bread and Butter S/S 13 Denim Trends

64. Tropical
Bread and Butter S/S 13 Denim Trends

65. For more denim trends worldwide,
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Bread and Butter S/S 13 Denim Trends