This document provides guidance on personal branding and networking. It discusses defining your personal brand with a statement that communicates who you are and your impact or differences. Examples of effective personal branding statements are provided. The document also discusses why networking is important, as 65-80% of jobs are found through networking, and provides tips for building your network through professional connections and by staying in contact with your network.

1. The Journey
DENA WILSON
02/16/2014

3. Things to think about:
- Company Size
- Type of Company (For-Profit or Non-Profit)
- Company Style (Traditional or Entrepreneurial)

4. A road that can take you to your next destination

5. A road that can take you to your next destination

6. With personal branding, you are:
Not only thinking about your assets, you are thinking about what you want to be known for.
Personal Branding Examples - Careerealism

7. Why Brand is important
• 86% of recruiters say a good online reputation would increase the
chances of hiring a candidate
- PC Recruiter
• 75% of HR professionals search for candidates online
– ExecuNet Survey

8. Creating Your Brand
A personal brand should:
- Tell who you are
- Describe how you can make an impact or difference
- Set you apart from the competition

9. Personal Branding Statements
BETTER
“No-limits marketing.,” leverage and innovates nature, traditional marketing and online
social marketing, no limits to creative marketing solutions, “practiced hand’ that creates
solutions by adjusting solutions to each company’s mission, product, strategy and industry.
TRADITIONAL
Marketing Person with 30+ years in a variety of industries and company sizes

10. Personal Branding Statements
BETTER
Master organizer with an eye for detail, meticulously create and execute special events.
“You name it, and I will plan it with confidence and enthusiasm.”
TRADITIONAL
Event Planner, Program Coordinator, Project Manager

11. Sample Brand Statements
Using my holistic insight and innovative Total Performance
Scorecard principles, I promise to help my customers to realize
their financial dreams. Financial Consultant
I'm passionate about culture and its impact on people and organizations. I'm a
culture evangelist and love helping companies and leaders understand how the
right culture can build loyalty with past and present employees. Dena Wilson
I’m a human resource and social media pro who has a
passion for helping people put great ideas into action.
Chris Ferdinandi
A citizen of the world and a natural networker. I connect with senior
leaders in all areas of the company (sales, marketing, R&D) and
throughout all regions to deliver truly global marketing compaigns. I
do this through constant collaboration and valuing of different ideas,
and insights - Marketing Consultant

12. Activity – Creating Your Brand
Answer these questions:
“I know I am in my element when _________.”
“People recognize my expertise in _________.”
“People comment on my ability to ___________.”
dummies.com-personal branding for dummies

13. A road that can take you to your next destination

14. Building Your Network
Networking is nothing more than building relationships.
Two Categories:
1.Individuals who work for companies you are interested in
2. Individuals who are influencers, know key people and can help open
doors

15. Tips to help build your network
Answer these questions:
Who do I know that works at a company I am interested in ?
Who do I know from professional organizations that can help open a door?
Always ask, can you connect me with two people I don’t know that you think I
should know ?

16. Why Network?
65% to 80% of all jobs are found through networking.
career keys
Who you know is just as important as what you
know
Companies receive 6 times as many applications
(180,000) as they have employees (30,000) – Ashley
Stirrup, VP Product Marketing, Taleo

17. A road that can take you to your next destination

18. Stay Connected
• Use Social Media - twitter, linked-in
• Create a networking schedule; plan frequency, when, and how
• Balance your activities; networking events, one-on-ones, volunteer
events
• Send communication; email, handwritten notes

19. You’ve arrived
Now pay it forward

20. Resources
http://personalbrandinguk.com/personal-branding-tagline-examples/
http://www.dummies.com/how-to/content/personal-branding-for-dummies-cheat-
sheet.html
http://www.careerinfonet.org/explore/View.aspx?pageID=30
http://marketing.about.com/od/marketingyourbrand/a/How-To-Write-Your-Personal-Branding-
Statement.htm

21. Dena Wilson – MBA, PHR
Director, Talent Management
LifeWay Christian Resources
http://www.linkedin.com/in/denawilson//