SlideShare a Scribd company logo
1 of 6
© 2006 - 2014 Demand Metric Research Corporation. All Rights Reserved.
Vendor Profile
June 2014
By: Kristen Maida, Senior Research Analyst
With: Sara Donally, Analyst Relations Manager
Category: Social Media Marketing
Type: Social Analytics Platform
3
4
6
7
8
About Inside Social
Management Team
Core Product/Service
Key Features & Unique Strengths
Industry & Market
11
12
13
About the Research Analysts
Our Vendor Profile Methodology
About Demand Metric
9
10
Customer Case Study
Analyst Perspective
TABLE OF CONTENTS
© 2014 Demand Metric Research Corporation. All Rights Reserved.
Offices Contact Information Key Facts & Figures
Inside Social Headquarters
205 NE Northlake Way, Suite 210
Seattle, WA 98105
United States
Website: www.insidesocial.com
Email: info@insidesocial.com
Phone (USA): +1 206 949 5656
Year Founded: 2012
Ownership: Private
Revenue Range: Private
Employees: 10
Global Presence: Worldwide
Total Funding: $1.2M
Industries: Enterprise, eCommerce
Customers: Private
ABOUT INSIDE SOCIAL
Vendor Profile: Inside Social
Overview: Inside Social’s core products and services are based on a Social Media Analytics and Optimization platform. This profile will provide
vendor information, key features & functionality, unique strengths & differentiation, opportunities for improvement and a real-world use case of
an active customer solution.
© 2014 Demand Metric Research Corporation. All Rights Reserved.
Kristen Maida, Senior Research Analyst – Demand Metric
Kristen has worked with Demand Metric for the past 4 years, learning about and gaining experience in all aspects of the
organization. She has developed job functions in almost every department to help with Demand Metric’s rapid growth.
Her specialties include: social media marketing, digital marketing, content marketing & management and business process
development.
ABOUT THE RESEARCH ANALYSTS
© 2014 Demand Metric Research Corporation. All Rights Reserved.
Sara Donally, Analyst Relations Manager – Demand Metric
Sara began at Demand Metric as a part of the Business Development Team, working directly with clients to evaluate their
needs. She later moved to the Research Team, where she uses her knack for writing and research coupled with her client
relations’ background to evaluate vendors in the marketing space. Her specialties include: client relations, social media &
content marketing, consumer behavior, statistics and analytics.
Vendor Profile: Inside Social
OUR VENDOR PROFILE METHODOLOGY
Demand Metric Vendor Profiles combine analyst insight, customer perspective and vital statistics about vendors that are the subjects of these
profiles. They provide the hype-free, need-to-know information about vendors at a glance, enabling more objective consideration of vendors
and their offerings.
Each vendor profile is the product of hours of analyst research, which typically includes interviews with vendor executives and established
vendor clients. Demand Metric analysts use their experience and insight to ask the penetrating questions to fully expose vendor strengths and
weaknesses. The resulting vendor profile is formatted in a consistent and accessible way, making it easy for readers to quickly grasp each vendors
value proposition.
12© 2014 Demand Metric Research Corporation. All Rights Reserved.
Vendor Profile: Inside Social
ABOUT DEMAND METRIC
Demand Metric is a global marketing research & advisory firm serving a membership community of over 38,000 marketing professionals, CEOs,
and business owners with advisory services, custom research & benchmarking reports, solution studies, consulting methodologies, training, and a
library of 500+ premium tools and templates.
Using Demand Metric resources, members complete projects faster and with greater confidence, boosting respect for the marketing team and
making it easier to justify needed resources. Our 1,000+ clients range from start-ups to members of the Global 1000.
TO LEARN MORE ABOUT DEMAND METRIC
To discover how Demand Metric can help you become more strategic, please visit us online at www.demandmetric.com. To read the rest of this
report, become a Demand Metric member today!
Vendor Profile

More Related Content

More from Demand Metric

Entering the European Market Successfully How-To Guide
Entering the European Market Successfully How-To GuideEntering the European Market Successfully How-To Guide
Entering the European Market Successfully How-To Guide
Demand Metric
 
Driving SEO with Press Releases How-To Guide
Driving SEO with Press Releases How-To GuideDriving SEO with Press Releases How-To Guide
Driving SEO with Press Releases How-To Guide
Demand Metric
 
Calculating Customer Lifetime Value How-To Guide
Calculating Customer Lifetime Value How-To GuideCalculating Customer Lifetime Value How-To Guide
Calculating Customer Lifetime Value How-To Guide
Demand Metric
 
Marketing Resource Management How-To Guide
Marketing Resource Management How-To GuideMarketing Resource Management How-To Guide
Marketing Resource Management How-To Guide
Demand Metric
 
B2B Marketing Automation How-To Guide
B2B Marketing Automation How-To GuideB2B Marketing Automation How-To Guide
B2B Marketing Automation How-To Guide
Demand Metric
 
Optimizing Asset Management for Sales Success How-To Guide
Optimizing Asset Management for Sales Success How-To GuideOptimizing Asset Management for Sales Success How-To Guide
Optimizing Asset Management for Sales Success How-To Guide
Demand Metric
 
B2B Display Advertising How-To Guide
B2B Display Advertising How-To GuideB2B Display Advertising How-To Guide
B2B Display Advertising How-To Guide
Demand Metric
 
Transforming from Call Center to Contact Center How-To Guide
Transforming from Call Center to Contact Center How-To GuideTransforming from Call Center to Contact Center How-To Guide
Transforming from Call Center to Contact Center How-To Guide
Demand Metric
 

More from Demand Metric (20)

State of Video Marketing 2017
State of Video Marketing 2017State of Video Marketing 2017
State of Video Marketing 2017
 
Sales Enablement Maturity Model
Sales Enablement Maturity ModelSales Enablement Maturity Model
Sales Enablement Maturity Model
 
Public Relations Maturity Model
Public Relations Maturity ModelPublic Relations Maturity Model
Public Relations Maturity Model
 
Email Marketing Maturity Model
Email Marketing Maturity ModelEmail Marketing Maturity Model
Email Marketing Maturity Model
 
Customer Engagement Maturity Model
Customer Engagement Maturity ModelCustomer Engagement Maturity Model
Customer Engagement Maturity Model
 
Formalizing the Sales Support Function How-To Guide
Formalizing the Sales Support Function How-To GuideFormalizing the Sales Support Function How-To Guide
Formalizing the Sales Support Function How-To Guide
 
How to Launch a Mobile App Guide How-To Guide
How to Launch a Mobile App Guide How-To GuideHow to Launch a Mobile App Guide How-To Guide
How to Launch a Mobile App Guide How-To Guide
 
Getting Started with Agile Marketing How-To Guide
Getting Started with Agile Marketing How-To GuideGetting Started with Agile Marketing How-To Guide
Getting Started with Agile Marketing How-To Guide
 
Entering the European Market Successfully How-To Guide
Entering the European Market Successfully How-To GuideEntering the European Market Successfully How-To Guide
Entering the European Market Successfully How-To Guide
 
Driving SEO with Press Releases How-To Guide
Driving SEO with Press Releases How-To GuideDriving SEO with Press Releases How-To Guide
Driving SEO with Press Releases How-To Guide
 
Calculating Customer Lifetime Value How-To Guide
Calculating Customer Lifetime Value How-To GuideCalculating Customer Lifetime Value How-To Guide
Calculating Customer Lifetime Value How-To Guide
 
Lead Scoring: Five Steps to Getting Started How-To Guide
Lead Scoring: Five Steps to Getting Started How-To GuideLead Scoring: Five Steps to Getting Started How-To Guide
Lead Scoring: Five Steps to Getting Started How-To Guide
 
Social CRM Best Practices How-To Guide
Social CRM Best Practices How-To GuideSocial CRM Best Practices How-To Guide
Social CRM Best Practices How-To Guide
 
Marketing Resource Management How-To Guide
Marketing Resource Management How-To GuideMarketing Resource Management How-To Guide
Marketing Resource Management How-To Guide
 
Driving Value with Marketing Automation How-To Guide
Driving Value with Marketing Automation How-To GuideDriving Value with Marketing Automation How-To Guide
Driving Value with Marketing Automation How-To Guide
 
B2B Marketing Automation How-To Guide
B2B Marketing Automation How-To GuideB2B Marketing Automation How-To Guide
B2B Marketing Automation How-To Guide
 
Optimizing Asset Management for Sales Success How-To Guide
Optimizing Asset Management for Sales Success How-To GuideOptimizing Asset Management for Sales Success How-To Guide
Optimizing Asset Management for Sales Success How-To Guide
 
B2B Display Advertising How-To Guide
B2B Display Advertising How-To GuideB2B Display Advertising How-To Guide
B2B Display Advertising How-To Guide
 
Transforming from Call Center to Contact Center How-To Guide
Transforming from Call Center to Contact Center How-To GuideTransforming from Call Center to Contact Center How-To Guide
Transforming from Call Center to Contact Center How-To Guide
 
Agile Marketing How-To Guide and Toolkit
Agile Marketing How-To Guide and ToolkitAgile Marketing How-To Guide and Toolkit
Agile Marketing How-To Guide and Toolkit
 

Recently uploaded

Driving AI Competency - Key Considerations for B2B Marketers - Rosemary Brisco
Driving AI Competency - Key Considerations for B2B Marketers - Rosemary BriscoDriving AI Competency - Key Considerations for B2B Marketers - Rosemary Brisco
Driving AI Competency - Key Considerations for B2B Marketers - Rosemary Brisco
DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
dollysharma2066
 

Recently uploaded (20)

Unraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptxUnraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptx
 
What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?
 
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting GroupSEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
 
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 144 Noida Escorts >༒8448380779 Escort Service
 
Brand Strategy Master Class - Juntae DeLane
Brand Strategy Master Class - Juntae DeLaneBrand Strategy Master Class - Juntae DeLane
Brand Strategy Master Class - Juntae DeLane
 
The+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdfThe+State+of+Careers+In+Retention+Marketing-2.pdf
The+State+of+Careers+In+Retention+Marketing-2.pdf
 
Driving AI Competency - Key Considerations for B2B Marketers - Rosemary Brisco
Driving AI Competency - Key Considerations for B2B Marketers - Rosemary BriscoDriving AI Competency - Key Considerations for B2B Marketers - Rosemary Brisco
Driving AI Competency - Key Considerations for B2B Marketers - Rosemary Brisco
 
Factors-Influencing-Branding-Strategies.pptx
Factors-Influencing-Branding-Strategies.pptxFactors-Influencing-Branding-Strategies.pptx
Factors-Influencing-Branding-Strategies.pptx
 
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
 
Defining Marketing for the 21st Century,kotler
Defining Marketing for the 21st Century,kotlerDefining Marketing for the 21st Century,kotler
Defining Marketing for the 21st Century,kotler
 
Cash payment girl 9257726604 Hand ✋ to Hand over girl
Cash payment girl 9257726604 Hand ✋ to Hand over girlCash payment girl 9257726604 Hand ✋ to Hand over girl
Cash payment girl 9257726604 Hand ✋ to Hand over girl
 
Social media, ppt. Features, characteristics
Social media, ppt. Features, characteristicsSocial media, ppt. Features, characteristics
Social media, ppt. Features, characteristics
 
Podcast Marketing Master Class - Roger Nairn
Podcast Marketing Master Class - Roger NairnPodcast Marketing Master Class - Roger Nairn
Podcast Marketing Master Class - Roger Nairn
 
Branding strategies of new company .pptx
Branding strategies of new company .pptxBranding strategies of new company .pptx
Branding strategies of new company .pptx
 
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort ServiceBDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service
 
Major SEO Trends in 2024 - Banyanbrain Digital
Major SEO Trends in 2024 - Banyanbrain DigitalMajor SEO Trends in 2024 - Banyanbrain Digital
Major SEO Trends in 2024 - Banyanbrain Digital
 
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptxDigital-Marketing-Into-by-Zoraiz-Ahmad.pptx
Digital-Marketing-Into-by-Zoraiz-Ahmad.pptx
 
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO SuccessBrighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
 
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
 
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best StrategiesGoogle 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
 

Vendor Profile: Inside Social

  • 1. © 2006 - 2014 Demand Metric Research Corporation. All Rights Reserved. Vendor Profile June 2014 By: Kristen Maida, Senior Research Analyst With: Sara Donally, Analyst Relations Manager Category: Social Media Marketing Type: Social Analytics Platform
  • 2. 3 4 6 7 8 About Inside Social Management Team Core Product/Service Key Features & Unique Strengths Industry & Market 11 12 13 About the Research Analysts Our Vendor Profile Methodology About Demand Metric 9 10 Customer Case Study Analyst Perspective TABLE OF CONTENTS © 2014 Demand Metric Research Corporation. All Rights Reserved.
  • 3. Offices Contact Information Key Facts & Figures Inside Social Headquarters 205 NE Northlake Way, Suite 210 Seattle, WA 98105 United States Website: www.insidesocial.com Email: info@insidesocial.com Phone (USA): +1 206 949 5656 Year Founded: 2012 Ownership: Private Revenue Range: Private Employees: 10 Global Presence: Worldwide Total Funding: $1.2M Industries: Enterprise, eCommerce Customers: Private ABOUT INSIDE SOCIAL Vendor Profile: Inside Social Overview: Inside Social’s core products and services are based on a Social Media Analytics and Optimization platform. This profile will provide vendor information, key features & functionality, unique strengths & differentiation, opportunities for improvement and a real-world use case of an active customer solution. © 2014 Demand Metric Research Corporation. All Rights Reserved.
  • 4. Kristen Maida, Senior Research Analyst – Demand Metric Kristen has worked with Demand Metric for the past 4 years, learning about and gaining experience in all aspects of the organization. She has developed job functions in almost every department to help with Demand Metric’s rapid growth. Her specialties include: social media marketing, digital marketing, content marketing & management and business process development. ABOUT THE RESEARCH ANALYSTS © 2014 Demand Metric Research Corporation. All Rights Reserved. Sara Donally, Analyst Relations Manager – Demand Metric Sara began at Demand Metric as a part of the Business Development Team, working directly with clients to evaluate their needs. She later moved to the Research Team, where she uses her knack for writing and research coupled with her client relations’ background to evaluate vendors in the marketing space. Her specialties include: client relations, social media & content marketing, consumer behavior, statistics and analytics. Vendor Profile: Inside Social
  • 5. OUR VENDOR PROFILE METHODOLOGY Demand Metric Vendor Profiles combine analyst insight, customer perspective and vital statistics about vendors that are the subjects of these profiles. They provide the hype-free, need-to-know information about vendors at a glance, enabling more objective consideration of vendors and their offerings. Each vendor profile is the product of hours of analyst research, which typically includes interviews with vendor executives and established vendor clients. Demand Metric analysts use their experience and insight to ask the penetrating questions to fully expose vendor strengths and weaknesses. The resulting vendor profile is formatted in a consistent and accessible way, making it easy for readers to quickly grasp each vendors value proposition. 12© 2014 Demand Metric Research Corporation. All Rights Reserved. Vendor Profile: Inside Social
  • 6. ABOUT DEMAND METRIC Demand Metric is a global marketing research & advisory firm serving a membership community of over 38,000 marketing professionals, CEOs, and business owners with advisory services, custom research & benchmarking reports, solution studies, consulting methodologies, training, and a library of 500+ premium tools and templates. Using Demand Metric resources, members complete projects faster and with greater confidence, boosting respect for the marketing team and making it easier to justify needed resources. Our 1,000+ clients range from start-ups to members of the Global 1000. TO LEARN MORE ABOUT DEMAND METRIC To discover how Demand Metric can help you become more strategic, please visit us online at www.demandmetric.com. To read the rest of this report, become a Demand Metric member today! Vendor Profile