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1. Partnership Marketing Evaluation Matrix
Partner Partner Partner
Evaluation Criteria Weight Notes
Option A Option B Option C
Strategy - Strategic plans and goals are fully aligned. The value proposition is clear for all parties involved. The business plan makes sense.
Rate on a scale (1-10) 20% 7 8 10
Buy-In - Strong commitment from senior management and all levels of the organization
Rate on a scale (1-10) 10% 2 7 7
Branding - Strong brand positioning, high standards and well-respected in respective industry or market sector.
Rate on a scale (1-10) 15% 5 8 7
Customers - The partnership is necessary to deliver benefits that neither organization can deliver alone.
Rate on a scale (1-10) 10% 10 9 7
Resources - Requirements are specific and well-documented. The partnership implores all parties to deliver on said requirements.
Rate on a scale (1-10) 20% 2 7 9
Targets - Clear and concise KPIs/revenue targets have been discussed and are attainable.
Rate on a scale (1-10) 5% 7 5 7
Stability - All parties are in a stable cash position. The organization is stable overall
Rate on a scale (1-10) 10% 7 7 5

2. Openness - The potential partner is open with their business strategy. Areas of potential competition have been identifed & dicussed.
Rate on a scale (1-10) 5% 7 8 7
Technology - Software being used is dynamic in nature and can be integrated quickly without becoming a major cost center.
Rate on a scale (1-10) 5% 7 9 7
Weighted Totals 100% 5.5 7.6 7.8